The Match King (Warner Bros.) (1932)

25 BIG MERCHANDISING IDEAS ‘The Match King’ Word-Match A Good Newspaper Tie-up The craze for word-building may be used as advance publicity for “‘The Match King.’’ The idea is that contestants take the title, break it up into words of not less than four letters, no proper nouns to be used, and only such words as are found in standard dictionary or encyclopedia. Tie up with newspaper, getting them to sponsor the game. Let representative of the paper, theatre manager and a school official be judges. Words are to be arranged in alphabetical order, and sent to ‘‘Match King’’ Contest Editor of the paper. The ten sending the longest lists of words will receive tickets to the show. @ How Many 4-Letter Words Can You Make Out of “THE MATCH KING’? 25 Guest Tickets to the Strand Offered by This Paper For 25 Largest Lists of Words Wangcer yon sa GP ARG ce Theatre, in conjunction with the editor of this paper has arranged a word-building contest based on the title of the coming First National picture, ‘‘The THE BIGGEST SWINDLER OF ALL TIME Get your newspaper interested in a contest asking the public to send in one-hundred-and-fifty-word stories, mentioning the person perpetrating the biggest swindle, in their opinion. Offer guest tickets for the best ten answers, one to be published daily for ten days preceding the coming of the picture. Publicity Story Who Was the World's Biggest Swindler? STORY OF “THE MATCH KING” INSPIRES SEARCH FOR WORLD’S ARCH BUNCO ARTIST Courier-News and Strand Theatre Offering Guest Tickets to Movie Hit for Best Letters on Subject Manager: 0 in Obie tees os Theatre and the Courier-News are in the market for one-hundred-and-fifty-word stories on the swindler, who, in your opinion was cleverest—and why. One will be published daily for ten days. Mail answers to ‘‘The Match King Swindler Editor, Courier 99 Mateh King,’’ featuring Warren William and Lili Damita. Take the title ‘‘THE MATCH KING,’’ break it up and reassemble the letters to make the longest list of words of not less than four letters, no proper nouns to be included, and only words to be found in standard dictionary or encyclopedia. Mail lists to ‘*The Match King’’ Contest Editor, Courier-News, on or _ before Wednesday next. Neatness and correctness of spell ing will count in the selection of the ten prize-winners who will each receive guest tickets. This game is worth the interest of everybody. Whether you’re in school or out, you will get a lot of fun out of it. So begin right now. You’ll be surprised how many perfectly good words can be manufactured out of ‘*THE MATCH KING.’? S STOCK BROKERS’ TIE-UP Visit your local banks or local stock broker and suggest to them that a great moral lesson can be gleamed by their patrons from the “MATCH KING.’’ Arrange with them to have in your lobby and in their windows, a display of phony stock with suitable copy tieing in to your theatre. It is suggested that you use the copy such as this: ‘“‘The world’s greatest swindler was the ‘‘MATCH KING.”’ See at. the. a 2a Theatre with Warren William as this arch swindler and remember whenever you buy stocks or ponds, Consult VOUrRSBaMK “OF oS oe eee Company.”’ For Window Display in Exclusive Men's Shop Get the cooperation of your exclusive gents’ furnishing establishment in a guessing contest on measurements of Warren William. Place in the window blown-up still of the star, in natty modern garb. (Stills are available at your exchange.) This is WARREN WILLIAM as he appears in “THE MATCH KING”’ Come in! Write down your estimate as to the measure ments which fit this star. You may win the Grand Prize or any nine others offered by this shop for the nearest corPhotograph rect estimates. of I. What is his weight? II. How tall is he? Warren III. Color of eyes? IV. Color of hair? William V. Size of hat? VI. Size of collar? VII. Size of shoes? VIII. Size of gloves? ‘‘The Match King,’’ a First National production, comes to next — with Warren William, Lili Damita, Glenda Farrell and Harold Huber. Correct answers are: J. 165 Ibs. II. 6 feet. III. Blue. IV. Brown. V. 73%. VI. 1644. VII. Hight. VIII. 714. The names of those who register will make a big addition to your mailing list and to that of the cooperating store. Names of lucky contestants may be posted in the store window or theatre lobby a prizes presented by head of the shop—from the stage of your theatre. Page Siz News,” om 0r Defore= 3 5 tao next. The lucky ten will receive guest tickets to the first evening performance of the First National feature production, ‘‘The Match King,’’ featuring Warren William in the title role, supported by Lili Damita, Glenda Farrell and a host of other screen favorites. Put on your thinking derbies and get busy penning your story. This is a contest for everybody, of interest to everybody. The only way to write is to write. See your name in print and write your way into ‘‘The Match King.”’ First 25 Blondes Admitted Free Warren William has always a had a blonde as his leading lady. In the “‘MATCH KING’**hikh-Damita_continues this reeord. Why not offer guest tickets to the twenty-five blondes who ‘first present themselves at the box office on the opening day. Copy in this tie-up ean read : “*Warren William in the ‘MATCH KING’ portrays the role of the international stock promoter familiar to everyone. Throughout his life, Kings, Diplomats, and financiers were all made the victims of his super swindles. The ‘MATCH KING’ only had one weakness and that was blondes. You will want to see Lili Damita and Warren William in the ‘MATCH KING,’ and if you are a blonde, it is your chance to be a guest of the Sp eeenh te we eee Theatre. The first twenty-five who present themselves at the 0.0.0.0... Theatre will be admitted free.’’ PICTURE’S TITLE LENDS SELF TO STAGE WEDDING ‘“‘The Match Kine’’ lends itself to the old but effective stunt, a stage wedding. Announce by a newspaper story, asking for candidates for the wedding. When the names of the engaged couple are known, give the press another human interest story about them, and the coming ceremony. Get merchants to donate gifts. Display same in windows with card which includes selling copy for ‘‘ The Match King,’’ mounted stills from the picture, and data about the wedding. Your lobby should also display the information, and _ particulars should also be thrown on the screen, giving merchants credit. A wedding trip for the couple can be promoted without cost, by giving the travel agency credit. Promote an orchestra for the ceremony, flowers and other stage decorations. Small bags of rice will be donated by grocer. Let the audience shower the newlyweds with it, when they leave tne theatre after the ceremony. 6 FREE FICTIONIZATION A complete fictionization of ‘‘The Match King’’ appears in the January issue of ‘‘Sereen Romanees.’’ Get your local magazine dealers to co-operate with you on a 7 x 11 inch ecard or one sheet which will plug the sales of Screen Romances as well as your showing. Your layout should read as follows: You’ve Read It In The Headlines Now Read The Real ‘‘Inside’’ Story Of THE MATCH KING Adapted from the Warner Bros. dramatic sensa tion Now playing at the Theatre The complete story is one of the many features in the January SCREEN ROMANCES MAGAZINE On Sale Inside See your local editor about running the fictionization illustrated with stills from the picture during your showing of the picture. The fictionization is free, the only requirement being that the newspaper MUST CREDIT SCREEN ROMANCES.