The Match King (Warner Bros.) (1932)

~~ sla ee H aetna «none ini E QUESTIONS AND ANSWERS HELP SELL “MATCH KING" Here’s a contest which should be instrumental in gaining you admission to the school bulletin boards and into class rooms. It is instructive and a real test of skill. your local Board of Education will certainly sponsor this idea. If approached correctly, Arrange to have the teacher distribute the following list of questions to their pupils and permit five minutes for the answers. When these have been collected by the theatre and returned to you with the five best “‘papers’’ marked by the theatres, award these five papers with guest tickets to see “THE MATCH KING.” Be sure that the reverse side of these questions covers copy and illustrations selling ““THE MATCH KING.” All the information required to answer these questions can be found in any stan dard dictionary or encyclopedia and should be fairly easy for an average pupil. If you cannot tieup with the schools, it might be advisable to arrange for a throw-away and offer the same idea to your patrons of the theatre, a week in advance of the playdate. If you do this, be sure you make neatness one of the factors in Loeal Color for Home Town Actor Below, are published the names of the important players in ‘‘The Match King,’’ together with their home towns. If you happen to be in one of these towns, then it would be to your advantage to play up the fact that the particular actor is a home town product. This will serve to give the picture a local touch that should help greatly at the box-office. This same local touch can be developed if you happen to operate in any town or city adjoining any of the below named towns. Their Home Towns Warren William .......... Atkin, Minn. DilieDamitas= sn Paris, France Glenda Farrell................ Enid, Okla. Juliette Compton...... Columbia, Ga. Spencer Charters....Duncannon, Pa. YOU’RE BORING YOUR PATRONS if you use THIRD RATE TRAILERS ONLY THE OFFICIAL VITA PHONE TRAILER SELLS THIS PICTURE AND SELLS IT RIGHT! ASK FOR A SCREENING AT YOUR LOCAL EXCHANGE! Colored Map of Sweden for School Tie-Up jour costes Murray Kinnell.......... London, Eng. ae “The Bae eae . : : and many scenes 0 a The questions and answers are as follows: John Wray............ Philadelphia, Pa. with Sweden arrange with the Q n Allan Hale.......... Washington, D. C. Superintendent of Schools to let , Aiphonre Tikiar...-Springeitle, Pah Gms adel, voles woaeorast i =. . J ? ‘3 I. Who bares called Bluf : pene henry vit of Eng DeWitt Jennings........ Cameron, Mo. country. Neatness and correctness King Hal? eee f will count in the selection of the Il. Where are King Log and II. Aesop's Fables. ten prize-winners, who will be given King Stork mentioned ? ea free tickets to the show. Drawings lll. What King said ‘My III. Richard III of England. may be exhibited in lobby or book iain fora Horse? store window, with names and adpeor Sear M h Th dress of pupils, and their schools. IV. Who was called “‘King of IV. Bamfylde Moore, an ate rowaway This slush will dddense yer Galy 4h6 the Beggars? English adventurer, who A very simple and extremely efkiddies but the grown-ups, as maps joined the gypsies. fective stunt is to arrange for the fascinate everybody. V. Who is reported as havV. Alexander Selkirk, origdistribution of small envelopes caring said ‘Il am monarch inal of ‘‘Robinson Crurying a safety match inside and gS rant >” pres printed matter on the outside. Copy oe ic apn a : on the envelope should read: cane VI. What King ordered the VI. King Canute, King of Risto l a netgear Warren William waves of the sea to reEngland and of Dencede? mark.—=1035 A. BD. On The Greatest Swindler of Double Contest VII. What King of legend is VII. King Arthur of the ; All. Time : Warren William has by this time celebrated in Tennyson's Round Table. THE MATCH KING a fan following easily large enough “‘Idylls of the King?”’ With Warren William-Lili Damita to warrant a “double” contest. y See V ficial. t 1 Coming To Offer prizes for the town’s Warren VIII. Who wae the “King of III. An official formerly atStrand Theatr William! There is something to get Misrule? tached to the royal gue Aaa ees the girls interested and start the household in England to This throwaway is of great value boys looking into their mirrors! preside over Christmas as a teaser and is bound to arouse Arrange with your local newspaper revels. the curiosity of all. Hand them out for a “double contest” to determine “ . about a week before the picture the LOCAL WARREN WILLIAM. IX. Who were the Three IX. The three tM ag bea opens to patrons leaving the theaHave contestants submit their phoK f Col ? Melchior, Gaspard and P P 8 P ies: OF SOL0Ene> ith ; P tre. Also, give them out on the tographs to the newspaper and have Balthazar. more prominent streets in your a group of judges decide which rexX. What Motion Picture X. First National Pictures, town. It makes a specially apsembles Warren William the most. Producers offer ““THE MATCH KING” at the Sac, ee ee Theatre Inc. Offer 25 Free Admissions to Owners of Worthless Stock Arrange to let the first twenty-five patrons who visit your theatre with a share of worthless stock to enter the theatre free. We sugvest the following copy in connection with this activity: ‘At last you can get something out of that phony stock you bought. Bring it to the ESR eS See ar Theatre and if you are among the first twenty-five, you will be given a guest ticket to see the ‘‘MATCH KING”’ with Warren William which tells the story of the arch swindler of all time.’’ plicable giveaway for the cigar stores in the neighborhood. See that they are given a plentiful supply of these envelopes to hand out to their customers. Title a Natural for Co-Op. Ad The title offers a perfect tie-up opportunity with every dealer in town. This line: “VALUES YOU CAN’T MATCH ANYWHERE!” is sure to land you co-operative window displays and co-operative newspaper ads. The newspaper’s advertising solicitor will line up the dealers. Just give him the idea and he’ll see it through. Of course, see to it that it gets a big display of your playdate in the ad. Tie-up with local photographer, a men’s furnishing store and others for the promotion of prizes. Plant Warren William photos in the newspapers sponsoring the contest. Also in the windows of photographers. Smoke-Shop Cards Use framed picture of Warren William, with wide white border around it. Below it in writing: ““Have a light on me—Warren William—The Match King.’’ Plant the picture in a mass of matches. The still may also be placed near the cigar-lighter found in many smokeshops. Photos of Lili Damita, the leading lady, may be used in the same way, using the words ‘‘ Have a light on me—Lili Damita of ‘*The Match King’’ now at the Strand. HELP US TO HELP YOU Send In Your Campaign Exhibitors are urged to send us their campaigns in sort of co-operation between producers and exhibitors. order that we may be able to pass along the many splenLet’s all pull together, each trying to help the other. did ideas put into execution on every picture. Never before has the motion picture business been Exceptional examples of real showmanship will be in greater need of real worthwhile ideas. By pulling to passed along, not only to other exhibitors, but also to the gether—by inter-changing exploitation ideas, exhibitors Trade Papers for publication and comment. and producers will be bound to derive much mutual Right now, the industry is in need of the closest benefit. Address Your Campaign and Your Suggestions and Ideas to Director of Exploitation, WARNER BROS. PICTURES, Ine. 321 West 44th Street, New York City Page Seven