The Match King (Warner Bros.) (1932)

ONTEST NEWS STORIES Prizes Compensate Fans Who Save Match Book Tops Up-to-Minute Fad Brings Forth Interesting Facts in Unique Strand Theatre-Times Union Contest Match books have been used to advertise every conceivable product in the national field, and specialized collectors of match book covers representing only products so advertised will undoubtedly form a part of the many novel collections to be entered in the Strand Theatre —Times Union, Match Book Cover Contest to discover the most unusual collection in our city. This novel contest is being sponsored by the Times Union and Strand Theatre in conjunction with the Match Book Club of America, and Stants <>... (date) 2... with the presentation of Warner Bros. startling inside story of one of the world’s greatest swindlers “THE MATCH KING” starring Warren William. Many interesting awards are being offered to the various exhibitors in this contest (insert list of local awards) and the Times Union and the Strand Theatre are pleased to announce that every exhibitor of match book collections entered in this contest will receive a handsome certificate attesting to that exhibitor’s membership in the Match Book Club of America, with headquarters at 11 W. 42nd St., New York City; The most novel selection in this city will be forwarded (properly insured) to the Match Book Club of America in New York City, where it will become the entrant for... (city) . .. in the desire to receive the Warren William Silver Cup which will be offered by the Club each year, Some of the unique ways in which match book covers have been used by national advertisers will undoubtedly be evident, It is anticipated that hundreds of collections will be on display at the Strand Theatre during the engagement of “THE MATCH KING.” Since many unusual and novel: uses have been put ‘to advertising on match book covers, you may expect to see match book covers advertising bootleggers, undertakers, dentists, hospitals, pawn-brokers, churches, prize winning dogs, gravestones, orchestras, colleges, conventions and political candidates. According to the Match Book Club of America reports, one of its members, Mr. Joe Harris of Brooklyn, was bequeathed a collection of 35M different match books by a deceased uncle with the stipulation that, it in turn be augmented and willed to the descendants of Mr. Harris. Match book collecting has become such a nationwide fad since its Start with the first match book manufactured forty years ago, that thousands are expected to participate in the Times Union—Strand Theatre Match Book Collection Contest being held under the auspices of the Match Book Club of America in connection with the.... (city) ... showing of Warner Bros. sensational exposé “THE MATCH KING” starring Warren William which starts at the Strand Theatre Ont, (date) sia, Match Book Collectors Trace Origin of Fad to Salesman of Yester-year Strand Theatre and The Times Union Sponsor Unique Exhibit Contest for Local Fans This interesting and novel fad which has grown to international proportions, is said to have originated with the traveling salesman, who, to keep himself amused while on the “road,” started tearing off match book covers advertising the various hotels and cities that he visited. These sizeable collections were turned over to the younger members of the family whose natural habit of collecting formed the nucleus of this movement. Another great impetus to this movement was added by young ladies who substituted match book covers for the programs heretofore saved by their mothers and grandmothers to mark an interesting “date” with their beaus, and to serve as memory books recalling visits to night clubs, restaurants and places of amusement. The Times Union and Strand Theatre are offering many interesting and valuable awards to local match book collectors (insert list of prizes promoted locally). In addition to these awards the Times Union and Strand Theatre are pleased to announce that each collector of match book covers who enters his collection in this contest, will receive a handsome certificate of membership in the Match Book Club of America with headquarters at 11 West 42nd St., New York City. The match book collections adjudged the most novel in the city will be entered (properly insured) in the national sweepstakes to be held under the direct supervision of Mr. B. M. Solomon, President of the Match Book Club of America, and will become an entrant for the Annual Warren William Silver Cup offered by the Society. Owners of match book collections are urged to enter this contest. Bring your prize collection to the Strand Theatre at once. These will be on display Starting... (date: ae with the showing of “THE MATCH KING.” Warren William, star of Warner Bros. sensational exposé of one of the most modern and colorful swindlers, “THE MATCH KING,” which incidentally opens at the Strand Theatre SEALE rere (date) -.2... is one of the pioneers of match book collecting fans in the United States and a charter member of the Match Book Club of America which is sponsoring a national match book collection exhibit in ieee CREW} cic tan in conjunction with the Times Union and Strand Theatre. Local collectors of match book covers are urged to submit their most choice collections in this interesting and novel exhibit which will be held in the lobby of the Strand Theatre currently with the showing of “THE MATCH KING.” In addition to Warren William, many other Hollywood celebrities are said to be ardent collectors of match book covers. James Cagney, William Powell, and Ginger Rogers being among the most outstanding fans in this group. Miss Rogers has been collecting match book covers for almost ten years, is especially proud of her territorial collections which she acquired during her tours over the RKO and Publix circuits. On the other hand, James Cagney saves only match book covers whose matches are shaped to represent the product being advertised. In this collection he has bottles, waiters and hundreds of other novel designs. Local collectors of match book covers are urged to bring their collections to the Strand Theatre at once so they will be properly mounted in this conTESTS FOR YOUR FURTHER INFORMATION 1. Additional story material can be obtained from the Match Book Club of America for special feature stories. Many additional and interesting photos are available from this same SOurCEe. A complete list of your entries with each exhibitors name and address must be sent to the Match Book Club of America for inscription of membership certificates. These will be sent to you direct for presentation to your local fans. Local Collections of Match Book Covers on Display at Strand Theatre Tomorrow Hundreds of Local Fans to Display Their Collections in Times Union-Strand Theatre Contest Sponsored by Match Book Club of America Many interesting and valuable awards will be made by the Times]... Union and Strand Theatre for unique and interesting collections. (insert list of prizes promoted locally) In addition to these splendid gifts, the Times Union and Strand Theatre are pleased to announce that they have made arrangements with the Match Book Club of America, a national organization made up of persons interested in match book collecting, to award each entrant of a display in this match book collecting contest, with a handsome certificate of membership in the Match Book Club of America. The local collections adjudged the most novel and interesting will be sent to New York (properly insured) to be entered in the national contest for the annual Warren William Silver Cup awarded by the Match Book Club of America. Quite naturally, this collection will be returned at the completion of the national contest, by Mr. B. M. Solomon, President of the Match Book Club of America. Match book cover collectors are urged to immediately enter their collections in the Times Union— Strand Theatre Contest for the most unique and novel collection in... (city) .... This exhibit under the sponsorship of the Match Book Club of America will be held in the lobby of the Strand Theatre currently with the showing of Warner Bros. sensational exposé of the world’s most notorious swindler “THE MATCH* KING” | starring Warren William which starts tomorrow. There is still time to enter your collection if you have not done so already. The most interesting and novel collection in... (city) will receive (insert list of prizes promoted locally) and the Times Union is pleased to announce that each entrant will receive a valuable certificate of membership in the Match Book Club of America. The most interesting collection selected from the exhibit at the Strand Theatre will be sent to Mr. B. M. Solomon, President of the Match Book Club of America, at 11 W. 42nd St., New York City, to be entered in the national sweepstakes to compete in the annual Warren William Silver Cup being offered by this Society. Many telephonic requests for information have brought out the fact that collectors of match book covers in this city are unable to decide how to enter their collections. For those who are still in doubt, it is pointed out that quantity of match book covers will not be the determining factor in making awards. Novelty and = attractiveness will largely determine the winners. Specialists in match book collecting will of course enter their collections in proper classifications. Those who save match book covers advertising hotels; those who save match book covers representing only historical facts; those who save match book covers representing only steamships or resorts; or national products; those who save match book covers representing other individual fields of collections will of course ‘enter them in their respective classification. No collections will be eligible later than four days after the opening of the “MATCH KING” at the Strand Theatre at which time judging will start.