The Nurses Secret(Warner Bros.) (1941)

EXPLOITATION BOOK STORE TIE-UP Contact local book stores and have them feature a full window display of all books written by Mary Roberts Rinehart as “The Door,” “Miss Pinkerton,” and “The Bat.” Center of window display consists of action scene stills and selling copy on “The Nurse's Secret,” adapted from one of her most thrilling mystery stories. SPOT RADIO FLASH Use this radio flash before or after mystery and thriller programs. Script: Flash! Last night a man was mysteriously found dead. How and why he was killed has baffled the entire community. His family called it an accident, the coroner called it suicide, and the police called it murder. It’s the most amazing and interesting case that the police have ever been confronted with. The real method and motive behind this death is so amazing that only one person, a nurse, knows the secret. You'll gasp when you learn “The Nurse’s Secret” as it’s the strangest case in medical history. Go to the Strand Theatre and see “The Nurse’s Secret.” You'll enjoy every minute of its thrill-packed action. NOVEL THROWAWAYS Distribute around town by pretty girl dressed as a nurse. | FOR YOUR ENTERTAINMENT ... “THE NURSE’S SECRET” V4 Thrills Ya Romance V4 Comedy V4 Suspense TIE-UP STILLS...6—50« Order from Campaign Plan Editor, 321 West 44th St., New York, N. Y. REGIS TOOMEY LEE PATRICK Men’s Hat—RT 9 Costume Jewelry—LP 28 Pipe—RT 12 Handbag—LP 30 Camera—RT PubA Necklace—LP 6 THRILL CARD IN LOBBY This stunt will give you a fine mailing list for an exploitation outlet on all forthcoming mystery films. Hand out cards as shown below to everyone who sees the show. At the end of the day blow-up one of these cards in your lobby and post the number of people who thrilled to situation 1, 2 or 3. “THE NURSE'S SECRET” THRILL CARD Tell us after you have seen "The Nurse's Secret" which situation gave you the biggest thrill. Was it when: 1. The nurse was caught going through the library in search for the missing clue? When the nurse was accused of injecting poison into the dying woman's arm? When the nurse met and was almost strangled by the killer? Ask attendant for "Thrill Card" and write your reactions to the scene that gave you the biggest thrill. Give your name and address and we will award the writer of the best answer a guest ticket to next week's show. Leave this card with attendant. Exploit ‘Nurse’ and ‘Secret’ Angles MAILING CAMPAIGN to local nurses will SELL MYSTERY FANS Mystery story fans are potential customers. Get them interested in your showing by: l. Telling them that their favorite mystery author, Mary Roberts Rinehart, wrote the story from which the picture was made. Direct mail to reader lists, obtained from library, book stores, etc., will bring showing to their notice. 2. Tabbing current issues of detective and mystery magazines with stickers carrying title, playdate, and theatre name. 3. Arranging for distribution of inserts in books at lending libraries. 4. Contacting local mystery club to get its backing in your campaign. TEASER IDEAS On Envelopes... Make up teaser envelope for distribution all over town. Envelope copy reads: “This envelope contains information that solved 2 murders.” Use ad reprints inside. On Cards... Have kids tour town distributing these teaser cards: What was "The Nurse's Secret’? Find out at the Strand Today. You'll gasp when you learn "The Nurse's Secret"! Find Out for Yourself At the Strand Today Dear Nurse: The events that befall Lee Patrick in “The Nurse‘s Secret” will give you one of your biggest thrills. A man was murdered. His family called it an accident: the coroner called it suicide; and the police called it murder! The truth, however, was “The Nurse’s Secret.” This courageous girl in white, alone, fought the strangest case in medical history ... a case of murder. As one of the profession you undoubtedly will want to see this picture at the Strand Theatre and we are taking this means of calling it to your attention. Sincerely, The Manager for a radio quiz in your lobby. lobby or out front. Copy reads: 10 o’clock . . . patient sleeping soundly ... 10:30... a shot and a loud scream, patient wasn’t disturbed ... ll o'clock ...man in next room was murdered... 11:30... Nurse Adams found the secret clue that solved the mystery. Learn “The Nurse’s Secret” at the Strand. The Effectiveness of Warner's Trailer Is No Secret. ft Sells BIG! bring you excellent results. Copy for letter: CONTEST among nurses on their most exciting and interesting experiences in connection with their patients. This contest is adaptable NURSE'S CHART FOR LOBBY can be made up by your artist following the general style of a hospital chart but on a larger scale. Chart is headed: “The Nurse’s Secret.” Use in SECRET DIARY IN LOBBY. Erect a giant cut-out of a diary with a large padlock. Copy reads: The Nurse’s Secret—the very private life of this nurse unlocked and revealed on the screen of this theatre starting Friday. Spot a group of action scene stills from picture and selling copy plus a blow-up of Lee Patrick in a nurse’s uniform. WINDOW STUNT. White wash window of empty local store. Leave peephole for snoopers. Copy reads: Take a peep into the private life of a nurse. See “The Nurse’s Secret.” Inside the window can be seen some action-packed scene stills and selling copy taken from the ads. SH! IT’S A SECRET. Place a filing case in lobby with sign explaining that it contains “The Nurse’s Secret.” Wrap chain around it so the drawers can’t be opened and surround it with stills and this copy: “The Nurse’s Secret” never before exposed. The lowdown on the most amazing and fascinating experience of a nurse. Be sure to see “The Nurse’s Secret” revealed on our screen on Friday.