The Other Tomorrow (Warner Bros.) (1930)

Billie Dove Lips Stunt A week prior to your playdate distribute cards approximately the size of a government postal card containing the following copy: Do your lips Match Billie Dove’s If they do You can get Free passes to see BILLIE DOVE in “THE OTHER TOMORROW” (Playdate) At the Strand Theatre On the card should be left a boxed space for the lips’. impression. On the back of the card you print one of the press sheet ads. It might be possible to tie up with your local druggist who will profit by the advertising he can get for lip rouge. Naturally he has some. lip rouge that he wants to plug and he| can make use of the back of your eard, provided he stands part of the expense and assists you in the distribution of these cards with proper window credit and display. If you tieup with your druggist this will necessitate eliminating your ad on the back of the card and substituting the rouge ad. However, you can make use of the front of the card for your message to the public. Calendar Stunt Prepare a calendar covering the month in which you will show. “The Other Tomorrow.” Head the calendar— Don’t forget “THE OTHER TOMORROW” And every day in the month There is a great show at the STRAND THEATRE. Make the squares on the calendar large enough to contain the date as well as the features you will be showing each day. This will carry your ad into the homes of your patrons and keep it there for one solid month, besides being a great plug for your theatre and “The Other Tomorrow.” Tt’s a prestige builder. inquiring Reporter If you have influence with your local newspaper editor have him send around an inquiring ‘reporter to ask the following question: “What would you do if you married the wrong man?” Tf this stunt can be placed with your newspaper prior to your playdate, have enlargements of the newspaper reproductions made and give them prominent display in your lobby or on the sidewalks of your theatre with the explanation that Billie Dove in “The Other Tomorrow” marries the wrong man. Use the following copy: “See and hear how Billie Dove gets in and out of this complicated marriage problem.” SEND THIS POST CARD OVER YOUR COMPLETE MAILING LIST Dear Patron:You have seen Billie Dove as a singing night club hostess. exotic colorful romance. We feel sure you will want to see Billie Dove, the You have seen her in continental dramas. You have seen her in high society dramas. But now we have the honor of presenting her in a story of the American south with its crooning Dixie melodies and We have called attention many times to the big national tieup with Helbros Watch Company. They have made a beautiful BILLIE DOVE MODEL wrist-watch that is in great demand from coast to coast. There is a Helbros dealer in practically every town and you have an opportunity to put over a corking exploitation feature in connection with this tieup. Write to Mr. Samuel J. Baril, Helbros Watch Company, 48 West 48th Street, New York, and he will put you in touch with their dealer in your territory. Full campaign material will also be mailed you and a proposition outlined whereby you can cash in on a live-wire co-operation stunt. Above is reproduced one of the attractive special window and counter displays supplied by Helbros to their dealers. Vitaphone Accessories Dress Up Your Lobby Available at your are many Vitaphone accessories that will help you cash in on the million local exchange : : ss A most effective and yet inexpen sive lobby display can be yours by utilizing the regular 8 x 10 full length poses of Billie Dove. Arrange the photos within a modernistic design dollar Vitaphone advertising campaign. Free trade mark cuts and mats; Vitaphone slug cuts; Vitaphone paper and a free Vitaphone 24-sheet with colored enlargements of the are on hand. Ask your accessory | star supplemented on upper and lower manager. corners and center. Mr. Exhibitor: Today Billie Dove is the most popular female star on the sereen. Records for fan mail were broken when Billie received 31,524 letters in one month. Since then she has broken her own record with more than 32,000 letters. This unusual popularity insures box-office success for “The Other Tomorrow.” You can, with the aid of the exploitation ideas and the suggestions on this page make “The Other Tomorrow” one of the most popular pictures you have ever run. Teaser Billing Marquee Staccatos The new love in the old TODAY south. is yesterday’s _ Better than her best. TOMORROW They are ALL TALK(Playdate) ING about it. is The You'll love it, and Billie too. OTHER TOMORROW | Herald Stunt Anytime you can arouse sufficient interest by getting people to open up an envelope out of sheer curiosity and note°-the contents, you have better than an even chance of selling your wares. Copy is furnished here for sealed envelopes in which should be enclosed the regular “The Other Tomorrow” herald, Give these wide distribution and you will soon realize the favorable reaction. OPEN THIS Sereen’s Bird of Paradise in “The Other Tomorrow,” TODAY | It will be presented at the and See The her greatest picture. Theatre next Page Six . We know you will like it. OTHER TOMORROW “The Other Tomorrow” lends itself to one of the most natural newspaper contest any picture has ever offered. No editor will overlook the circulation building contest suggested below. Based on the fact that “Today is yesterday’s tomorrow. One year from today will be the other tomorrow.” You can ask the following questions in contest form. 1. What advancement will this city register one year from today? la. What advancement should this city register one year from today? 2. What great achievement would be accomplished locally, nationally or world wide? 3. What will be the status of prohibition? 4. (‘What important laws will be enacted. 5. What will The Other Tomorrow hold for you personally. 6. Who should be our next Mayor? Gover nor? President? And why? Here you have six propositions to offer to your newspaper, any one of which is sure fire. The usual prizes of passes and cash should be arranged. : One Of the Most Unusual ALL TALKING TRAILERS Ever Produced Is Available On This Picture At Your Local Exchange Theme Song Contest “The Other Tomorrow”: holds a rather unique position for an all-talking picture, inasmuch as this production has no theme song. This fact presents an opportunity for an wunusual exploitation feature, a contest for a suitable theme song. Tie up with your newspaper and publicize the fact that Billie Dove _ had ‘ requested that the producers eliminate any theme song from the picture with the view of encouraging promising theme song writers throughout the United States and Canada to gain recognition in this field, through the medium of Theme Song Contests. Offer a small cash prize for the best set of lyries, one verse and a chorus, set to the music of any theme song number from a First National picture. These lyrics must have a bearing on the theme of the story and must embody the title of “The Other Tomorrow” in the verse or chorus. The music can either be original or as stated above the lyrics can be set to any of the theme numbers of any First National Pictures release. <A list of these you can compile by a perusal of your files of First National press-sheets, should contestants re Poster Cut-Outs The posters on “The Other Tomorrow” are especially adapted for attention arresting cutouts. When neatly executed, this display medium is second to none. In tieup window trims these find a ready welcome quire this information. Besides a where the ordinary show-card and] fist prize of cash, offer additional accessory would be barred. They] awards of free tickets to witness the have a real selling value wherever | picture. The best of these lyrics used and in your lobby, on marquee|should be published daily during period of contest and the final judg ing should be done by the co-operation of the musie editor of the newspaper, a prominent musician or well known local vocalist and a_ representative or over entrance they sell tickets. The dramatie force of this mystery play is told in these posters and their appeal doubly accentuated when cut out and mounted. from your theatre. CATCHLINES As real as life itself—as human as your neighbor— as powerful as fate! —O—— Flaming beauty—and Abe a flaming feud in the romantic outh! —-OA husband whom she hated—and another man whom she loved! Ree 5 ans Billie Dove in her greatest emotional moment! Wena eee Which was stronger—marriage or love? Qn A Dixie belle—and the rivalry of hot-blooded men who love her! ness pees Billie Dove’s romance below the Mason-Dixon Line! ene Ultra-modern love in the Old South! fey! “In Dear Old Georgia’’—with Billie Dove! een She spent the night at his house—but did she sin? —O—— Beauty and gallantry, love and hate, romance and realism—Billie Dove in ‘The Other Tomorrow!” coitiaaline Beautiful Billie Dove’s greatest role!