The Perfect Specimen (Warner Bros.) (1937)

8 > o =] < =i m yw PROMOTION LOVE LESSON . . . . Construct peep hole box from compo board. Place in lobby with this copy over it. “See The Perfect Specimen Before and After He Meets Joan Blondell.” Inside four stills are mounted on back board: — 1. Before—(Flynn perusing over volumes of books—PS71) “Letter perfect in all the manly arts —pbut never kissed!” 2. Boy Meets Girl—(Flynn gives Blondell a kiss on the cheek as Grandma Robson looks on—PS54) “His team work is just beginning to click.” 3. Girl Slaps Boy—(PS56)—“Joan, resenting his unmanly tactics, lets herself go.” 4. “That’s Better”’—(Flynn and Blondell in clinch—PS104)—‘The Perfect Specimen learns all in one breezy lesson!” SPORT IDOLS .... The Perfect Athlete is the admiration of everyone. Make up lobby display of ‘Perfect Specimens of the Sports World.’ Include such names as Jack Dempsey, Gene Tunney, Gus Sonnenberg, Jimmy McLarnin, Larry Kelley, Lou Gehrig, Dizzy Dean. Errol Flynn in center spot in boxing pose. (Still Nos. PS 416, 418, 422—10c each.) REGISTER... . Display large hotel register—Flynn and Blondell’s names appear next to each other in large letters. Copy over display: “Could a hotel register ever take the place of a minister and marry a man and woman? You'll find the answer in ‘The Perfect Specimen” at the Strand Theatre on Wednesday.” ‘ “HIT LADDER”... . Place two ladders side by side. On each rung of one mount the title of a previous Flynn hit; same for Blondell on the other. Place blow-up of the two on top with this copy, “Joan Blondell and Errol Flynn Reach the Top in “The Perfect Specimen.” “THE LITTLEST DIPLOMAT” (Broadway Brevities) Sybil Jason, the child star, finds plenty of excitement in an African uprising; in Technicolor. (20 minutes—No. 3001) “KIDDIE REVUE” (Broadway Brevities) An entertaining musical revue featuring Hollywood’s stars of tomorrow. (20 minutes—No. 3013) “WHAT THE WORLD MAKES” (Color-Tour Adventure) An interesting and informative tour of the world’s leading industries, what they do and how they do it. (10 minutes—No. 3502) VITAPHONE SHORTS ADVENTURE ..... To tie in with Errol Flynn’s many adventures. ‘Take your pick: (1) Run an adventure story contest in conjunction with newspapers (2) Radio station broadcasts an Adventure Hour through courtesy of your theatre (3) Errol Flynn Photography Contest—awarding prizes to the best outdoor ‘shots’ (4) Contest to find your town’s outstanding globe-trotter (5) Arrange to have book dealers display Flynn’s book, “Beam Ends” together with stills from “The Perfect Specimen.” LOONIES .... Hugh Herbert is well known for his looney ideas. Have your patrons submit crack brain ideas or inventions a la Rube Goldberg. Display various crazy inventions in your lobby, such as a washing machine that breaks all the dishes; a feeding machine to feed ‘nuts’ while they’re in a straight-jacket. Anounce that the display is being sponsored by Hugh Herbert, the mad poet. STREET BALLY . . . Modern Adonis attired in evening clothes parades through streets with sandwich sign reading: “THE PERFECT SPECIMEN—On sale Wednesday at the Strand Theatre—6’3”, 180 Ibs., brown hair and blue eyes, perfect dancer, worth $20,000,000—AND NEVER HAS BEEN KISSED! Come early and avoid the rush.” RADIO... . A fifteen minute radio sketch has been specially prepared to give listeners the highlights of picture—alive with comedy and action. Just enough to make every one want to see it. Order from the Campaign Plan Editor. COSMO DISPLAY .... Picture is adapted from the famous Cosmopolitan story by Samuel Hopkins Adams author of “It Happened One Night.” Plug this with a few copies of this magazine for displays. “MAL HALLETT AND ORCHESTRA” (Melody Masters) The famous maestro and his swingpacked tunes continue the list of great name bands in this consistent hit series. (10 minutes—No. 3703) “THE LYIN’ MOUSE” (Merrie Melodies in Tech.) Another amusing cartoon in which a lyin’ mouse saves his skin by telling a hungry lion the old Aesop fable. (8 minutes—No. 3202) “ROVERS RIVAL” (Looney Tunes) The delightful Porky Pig brings more chuckles in his latest laugh-a-second cartoon riot. (& minutes—No. 3601) ADS .... Place the following ads in the Lost and Found and Want Ad sections of local newspapers: LOST: by Grandma Wicks, one (1) Perfect Specimen, 6'3”", 180 pounds, blue eyes, brown hair, worth $20, 000,000, answers to the name of Gerald. Reward. FOUND: by Mona Carter, the perfect man. At least he says he is. Will gladly return him if owner calls immediately. Please hurry—maybe he is perfect. FOR SALE: One Perfect Specimen. 6'3”, 180 lbs., brown hair, blue eyes, dances perfectly, licks fresh truck drivers, worth $20,000,000, can also cook. The perfect answer to a ‘maiden’s prayer. Apply at the Strand Theatre. JOAN'S BEAUX .... Use blow-up of Joan Blondell’s head and surround with leading men who appeared with her in past hits. Here are the boy friends. Dick Powell (Golddiggers of 1937), Pat O’Brien (Back in Circulation), Allen Jenkins (Miss Pacific Fleet), Fernand Gravet (King and the Chorus Girl). Emphasize Errol Flynn (The Perfect Specimen). PERFECT FIT... . Make two life size cut-outs on large compo board of Flynn and Blondell. Invite men and women to step into the ‘perfect specimens’ and give free tickets to the best fits. Use this copy: Perfect Day (date of opening), Perfect Place (name of theatre), Perfect Picture — “Perfect Specimen” (Errol Flynn). DATED LAWS . . . . The laws of your community are filled with dated legislation such as the Pennsylvania statute that married Flynn and Blondell in the picture because they registered as man and wife in a hotel. Have local columnists run examples of similar old time legislation in a “Did You Know Column.” SPECIMEN DISPLAY .... To plug picture’s title, contact biological department of local school and arrange a slide exhibit. Patrons are invited to look through the microscopes and observe cultures of various types of specimens from land and sea. Sign reads: “Quiet, Please. Scientists At Work On ‘The Perfect Specimens’.” STUDENTS . . . . Contact by running contest in conjunction with college and local papers to find the town’s Perfect Athlete (boy and girl). Selections should be made on the basis of physical condition, athletic prowess, and good sportsmanship. Local merchants contribute prizes for the goodwill attained. NEW TEAM .... Play up the new romantic team of Flynn and Blondell via lobby display. Mount individual blow-ups of stars’ photos. With these pictures form an equation: “One Perfect Girl -+ One Perfect Boy = the Screen’s Perfect Love Team.” ESSAY . 2... “What prime characteristic must a man or woman have today to be called a ‘Perfect Specimen’?” Run as Inquiring Reporter Man-On-The-Street stunt.