The Petrified Forest (Warner Bros.) (1936)

“THE PETRIFIED FOREST” 3-WAY KNITTING CONTEST OFFERS BIG LOCAL TIE-UPS Warner Bros., Motion Picture Magazine and Bernard Ulmann & Co. have already started work on their nation-wide knitting contest. Samples, designs, stills and mats of dresses worn by Bette Davis are being sent to all co-operating department stores, and valuable prizes are being offered to contest winners. MOTION PICTURE MAGAZINE: 1. Is carrying complete information about the contest in March, April and May issues. 2. Is releasing newsstand streamers. 3. Is offering 50,000 “Knitting Direction Books” for sale in department stores. Is making poster for lobby and store windows. 5. Is offering big prizes for contest winners. 6. Is using Warner stars on covers of March, April and May issues. 7. Is carrying promotion announcements in 3 other Fawcett publications. 8. Is supplying department stores with combination folders and entry blanks. BERNHARD ULMANN & CO.: 1. Has made a presshook with proofs and ad mats for department store use. 2. Is releasing publicity for rotogravure sections of newspapers as well as stories and style photos for the news sections. 3. Is sponsoring style shows and other promotional stunts for the benefit of the Assistance League. 4. Is arranging for window and counter displays in stores throughout the country. 5. Is sending 60 salesmen and 60 stylists around the country to promote contest in department stores. For additional information and co-operation, contact: MISS CLAIRE WOLFF BERNHARD ULMANN & CO. 107 GRAND STREET, NEW YORK CITY CO-OP AD ON TEAMWORK Co-op ads might be planted with copy along this line: “It takes teamwork to produce a first rate automobile — and it takes teamwork like that of Bette Davis and Leslie Howard to produce a picture like ‘Petrified Forest’.” TELL ‘EM WITH HANGERS Printed in colored ink on heavy colored stock, doorknob hanger measures approximately 8” in depth. Its price, including imprint: $6 per M; 5M — $5.50 per M; 10M — $5 per M. Order directly from: ECONOMY NOVELTY CO. 225 West 39th Street New York City Page Eight BUILDING UP THE TEAM Playing up the angle that Davis and Howard are together again, you could work out lobby ot window display along these lines: Stills from this film and “Of Human Bondage” are set up with this copy underneath: Their first picture together swept the nation, and in answer to thousands of requests, Leslie Howard and Bette Davis are teamed again in ‘Petrified Forest, coming to the Strand Theatre soon. Exploitation e HERE'S THE REST OF YOUR PROGRAM, SUH! The six described below were specially picked to give you a more perfect program. Take your pick! RED NICHOLS AND HIS WORLD FA. MOUS PENNIES (Melody Master Series). A fast swingy short that’s chock full of Harlem rhythm. (10 minutes—No. 1505) “ALPINE ANTICS” (Looney Tune Series). With winter sports so popular, this cartoon will be timely as well as amusing. (7 jinutes—No. 1703) “CARNIVAL DAY” with HENRY ARMETTA and FELIX NIGHT (Broadway Brevity Series). Catches all the color, thrills and laughs of a big carnival. (16 minutes—No. 1003) “STUDY AND UNDERSTUDY” (Broadway Brevity Series). A big musical show featuring the Frazee Sisters, Virginia Verill and Danzi Goodelle. (20 minutes—No. 1029) “VITAPHONE CELEBRITIES” (Big Time Vaudeville Series). An all star show featuring James Evans, Remington Singers, Clifford & Marion and Florence Mayo. (1; ininutes—No. 1606) “THE CAT CAME BACK” (Merrie Melody Series). An all-color cartoon blending comedy and music. (7 minutes—No. 1403) DRAMA CLUB PERFORMS On the radio angle, why not see if local dramatic club or school is interested enough to put on the sketch described elsewhere in this book? If interest in dramatic club is great enough, it should assure you of plenty of listeners who don’t generally tune in. TIE-UP WITH BOOK SHOP Fact that play was published in book form suggests tie-up with book store. Store devotes window to copies of book, with center of display given to stills from picture. Perhaps you can arrange tie-up with library, giving out bookmarks to their readers. JUMBO HERALD SELLS SHOW A glance at the illustration will give you a rough idea of the swell jumbosized herald available on this film. It’s printed in two vivid colors on a high grade stock, measuring 9” x 12” — with entire back cover for your theatre imprint. And the price is only $3.50 per M for 1 to 4M; 5M and over — $3.25 per M. See a sam ple at your exchange.