The Prince and the Pauper (Warner Bros.) (1937)

SUGGESTIONS ‘ * * * "THE PRINCE KS ————————————— /VARIED SELLING ANGLES ARMOR WIRED FOR SOUND BALLYS SHOW IN LOBBY A striking lobby gag can be worked by setting up a suit of armor in the lobby and installing a speaker in the chest cavity. Horn is connected to a phonograph which plays laugh records and howlers. The armored figure can be animated by having your electrician rig up lights where the eyes should be. The whole thing will probably get the crowd, through its weird effect. Museum, collector or costumer should be contacted for the armor. If they haven't anything for you, your artist might be able to make it out of paper mache. Coronation Scenes For Paper & Lobby In view of the proximity of the release date to the English Coronation, we’ve ‘made a special coronation layout avail able, taken from scenes from the film. Eight separate steps of the actual ceremony 22 x 28 over all on two 11 x 14’s, describing the coronation of Edward VI, son of Henry VIII. While the set has been sent to many newspapers, you’d better check to see if local paper has received one. And remember, the layout will look just as well in your lobby as in the paper. Order Special Coronation Layout — 25c, from Campaign Plan Editor, 321 West 44th Street, N.Y.C. ARTIST DOES SKETCHES OF SCENES IN PICTURE Get hold of an artist who can do sketches of scenes from the picture for crowds in the lobby. Pass out numbered circulars to those present telling them that if they hold the lucky number at some time during the run of the picture they will be favored with a free portrait by the artist. Portrait can be done in the lobby and should get favorable attention. The stunt can be enhanced by getting some celebrity to pose for a quick sketch. After several prominent people have been drawn, mount the sketches, with copy, on easels out front. EXHIBITORS! You SHOW ‘STONE OF DESTINY’ In some conspicuous place in the lobby, place a replica of the famous “Stone of Destiny” or “Stone of Scone."’ Copy explains that the original is kept in Westminster Abbey beneath the Coronation Chair and on it were crowned all Scottish rulers, including Edward VI, whose coronation is a highlight of the film. FLYNN’S PREVIOUS ROLES Capitalize on Errol Flynn's colorful career by displaying stills of the star in his previous adventure roles in “Captain Blood,” and “‘Charge of the Light Brigade.’’ Place these stills alongside of those from his present picture and you have a display which you can label “A study in adventure.” Stills may be procured at their regular prices by addressing the Campaign Editor and stating number needed. EXHIBIT FENCING APPARATUS Take advantage of the sword play in the picture by exhibiting the various types of fencing apparatus in the lobby. Behind the crossed foils you might mount stills of Errol Flynn in his fencing scenes. Get up some copy giving descriptions and brief histories of the various weapons. PLUG KORNGOLD’S SCORE The all-pervading beauty of Korngold’s musical score should be brought home to music lovers. Make folks aware of the music in the picture by sending out special letters to patrons of art and music societies. A tie-up in music stores should get your idea across. Radio plugs, stressing the music note, can be arranged at the conclusion of good musical programs. SMALL MATS RADIO DRAMA An unusual |5-minute radio sketch is available of this film. Mimeographed copies will be sent FREE by writing Campaign Plan Editor, 321 West 44th Street, New York City. can get additional onecolumn and half-column mats of all the stars on the picture from your Vitagraph exchange. These cuts are swell for dressing up publicity stories. IT REALLY CAN HAPPEN --- Th THE GORSE HALL MURDER CASE IN ENGLAND. AN EYEWITNESS TO THE = CRIME SWORE FHAT THE ACCUSED MAN WAS THE MURDERER.-HIS j} TESTIMONY CONVICTED THE SUSPECT YET LATER A MAN WHO BORE =) A STRIKING RE* SEMBLANCE TO THE CONVICTED MAN CONFESSED TO THE CRIME--. PAULINE & PAULINE | E. TAYLOR AULINE OF ST. IGNACE MICHIGAN AND PAULINE E.OF ST. CATHERINES ONTARIO NEVER MET UNTIL THEY BOTH ATTENDED SOUTHWESTERN HIGH SCHOOL. THEN THEY DISCOVERED THAT THEY WERE BORN WITHIN TWO HOURS OF EACH OTHER ON SEPTEMBER 22,1920. BOTH ARE RED HEADED, FRECKLED, LOOK ALIKE ,DRESS ALIKE AND SWIM AND PLAY THE PIANO EQUALLY WELLYET THEY ARE IN NO WAY RELATED----- Asout one .™ YEAR AGO IN NEW YORK CITY,A MAN LA WAS CONVICTED 75 AND SENTENCED TO JAIL FOR ROBBERY, a \, AFTER THE : VICTIMS HAD ALL SWORN THAT THE ACCUSED WAS THE GUILTY MAN ---. THE SENTENCED MAN THEN PRODUCED CONCLUSIVE EVIDENCE THAT HE GOULON'T POSSIBLY HAVE BEEN NEAR THE SCENE OF THE CRIME, AND THAT HIS BROTHER WAS THE REAL CULPRIT. ..NOW THRU A TECHNICALITY IN THE LAW THEY ARE BOTH FREE.- Cases oF MISTAKEN IDENTITY LIKE THESE MAY INFLUENCE ~ THE LIVESOF © THE PERSONS INVOLVED, BUT THE SIMILARITY IN APPEARANCE. REARBNCE BILLY MAUCH ano BOBBY MAUCH THE PRINCE ANp tHe PAUPER’ ALMOST CHANGED THE DESTINY OF A NATION- Mat No, 301—30c Page Seven | « _ AND THE PAUPER| |