The Public Enemy (Warner Bros.) (1931)

> it's tense-alivedevastatingly real / : F . r Here is a banner for your exit that can be very simply and quickly designed by you “1 66 . i i se poster cut-out. T i and color in brilliant tones still “Public Enemy, 234,” or if ee Sante is in yellow with ail other de black, date white on blue, cast in red and black on yellow. bb Traffic Signs tigate “The Public Enemy” stands out as one of the greatest crime pictures of all time, making an imitation jury summons an appropriate throwaway, herald or mailing piece. Summons ordering the receivers | presenting It should be a simple matter to tie up with your Police Department and arrange to have signs on the pusy corsers of the streets reading as follows: “Tf you drive more than twenty miles per hour in this street—you are A PUBLIC ENEMY.” Enemy” summons prices are: 500—$4.00 1000— 5.50 Another sign that would fit in di rectly with this scheme is: 5000—4.75 per M| color. “Stop jaywalking — Don’t be A PUBLIC ENEMY.” Fo a Still another sign might read: blood red. Book Exploitation Grossett & Dunlap have published | jn one color. a novel from the original story by Kubece, Glasmon and John Bright. They are putting an extensive campaign behind this publication and have prepared many special accesgories to tie-in with your exploitation campaign on this picture “If you park here you are A PUBLIC ENEMY.” Of course, on all these cards you qzill coo that your theatre name and ‘laydate are prominently 4d’ Tan might alsoFit you are:. PE RTIAL ~O1p ==>——__ €. all traffic lights and signal syste . unmap and will be waiting for yor! “* Ch pimed MP Tove asut sy axibeatttatl | special windo “Public Enemy.” If your book dealer has not these special accessories on hand they can secure same by writing to Grosset & Dunlap, 1140 Broadway, New York City. Bank Tie-Up “The Public Enemy” is a title which ties up naturally with bank publicity. Poverty is one of the worst “public enemies.” It should be easy to convince bank officials that a ecard of the following nature in their windows would be of much value to their institution: = oo w display on “The Automobile Tags There is hardly a town in the country where parking restriction limits are not very rigid. Tying up with this thought prepare a quantity of tags to hang on automobiles or paste on windshields with the following copy: If you park longer than one hour here—you are a PUBLIC ENEMY MOVE ON to the Strand and see ‘THE PUBLIC ENEMY”’ with James Cagney & Jean Harlow Protect Yourself Against— THE PUBLIC ENEMY —by availing yourself of our investment advice—our safety vaults—and savings accounts! Be Sure to See ‘‘THE PUBLIC ENEMY’’ Theatre You might use the novel doorknob hangers available from Economy Novelty Mfg. Co. whose address can be found in this Exploitation Section under the heading “Door-Knob Hangers.” EASEL CARD IN YOUR LOBBY In order to stress the importance and the unusual theme of ‘‘The Public Enemy—and in order to get over the fact that it is more than a gangster picture, have a large 40x60 sign made with the following copy and place it in a prominent part of your lobby. You ean also put it in a corner of your lobby pro vided it is properly lighted with a green or blue flood light. Here is the copy: ; IMPORTANT In presenting “The Public Enemy” to the patrons of this theatre we realize we have on our hands more than an epic of entertainment. It is a challenge to society that cannot go unheard— It tells a real truth about to-day’s greatest menace— It is void of heroics, glitter and glorification— It is devastatingly real. Let us pre-warn those whose skins are too tender to stand the dynamic treatment and shocking reality that “The Public Enemy” is the most emotional crushing drama we have ever shown. Strand Manager. Eye-Catching Banner For Your Exit a distinguished cast JAMES CAGNEY JEAN HARLOW EDWARD WOODS JOAN BLONDELL staff artist. itle should be red on Decorations The general scheme of your lobby should carry out the thought embodied in the ads in the press sheet, “phe to appear at the trial of “The Pub-| not as an indivi lic Enemy” at your theatre and society at larg worded to imitate @ real subpoena | this fact enlarge the drawings showmay be ordered from the Heonomy| ing humanity aa Novelty Company. With your theaPublic Enemy. : tre imprint and ad copy the “Public | which a hand is used will make excellent lobby copy. Enlarge them to 2500—$5.25 per M| ¢¢ your frames and tint them in one Make one a deep green—another vivid blue and still another Supplementing this decoration use a large head of Cagney and another of Harlow, also tinted dual, but a menace to e. In order to get over | FOR © ‘5 years @ A WARNER VE N. Y. STRAND USE THEM! STRIKING BANNER real! real !! REAL! THE RIDAY Enlarge A WARNER BROS. & VITAPHONE PICTURE Public Enemy” i i ith black d new type of banner! Bright red satin wi (ane aa sodas Size 35 x 55 for indoor use oe bare is also a special outdoor banner size 25 x 36 of same color design on satin-finished oiled-cloth. the grip of “The All of the ads with nomical. Following are the prices (complete with pole and cord) : fadoor Banner soe Outdoor. Banuzer = We recommend these without reservation. Order direct from Manufacturer LOUFT BROS. 5523 Illinois Avenue Washington, D. C. ses _ — but historians will make him one of this era’s contributions to the record of the world. x Thursday night you will come closer to him than you ever may again. Thursday night you will meet face to face this strange, ruthless phenomenon of contemporary times. | We will present “The Public Enemy” as the greatest contribution of the screen. We are sure it will astound you; we know you cannot avoid its realism, we know its stark, unadorned truthfulness will make you say “here is more than entertainment — here is a human document of the very life of today!”’ STRAND Theatre Broadway & 47th Street POPULAR PRICES « MIDNITE SHOWS BROS, & V-1/T-A-P_H_O NE Pol -€ URE Page Thre’