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POPULAR PRICE EDITION for BOOK TIE-UPS
Grosset and Dunlap has brought out a special 50c motion picture edition of Jack London's “The Sea Wolf” with a special jacket which features title and a photograph of Robinson in stellar role of Larsen. All get window and counter displays for the sales promotion of this new edition to tie up with local showings.
For dealer list, contact: Mr. Donald Reed, Grosset and Dunlap, 1107 Broadway, New York, 'N. Y.
What You Should Do!
Spot ad on book page in cooperation with book dealers.
Set up lobby lending library through tie in with local book stores.
Blow up page from book. Mount it in lobby with stills. Match stills to text.
40 x 60 displays in libraries with Jack London’s other works.
Display of stills in all libraries.
Award copies of book as prizes to winners in contests you conduct.
Article on Jack London (see page 20) to newspaper's literary or book editor.
Cover all school libraries with displays of posters and stills. Offer prizes to students for best book review conducted in cooperation with heads of literature classes.
Arrange for displays of stills, posters, cutouts in book stores.
Giant book on truck for street bally.
Girl in window reading book. People guess how long it will take her to finish it. Ten best guessers get tickets to see the picture.
What Book Dealers Can Do!
Set up striking window display of London’s works (“Call Of The Wild”, “John Barleycorn”, “Burning Daylight”, “Martin Eden”, “The Iron Heel”, “Jerry Of The Islands”, and London’s biography, “Sailor On Horseback”, by Irving Stone). “The Sea Woif”
takes up center of display with stills, billing and playdate added.
Send letters to regular customers about the special 50c motion picture edition.
Distribute bookmarks made up from one column ads. Insert these in all books sold or loaned.
Dealers supply copies of new edition to libraries in place of early volumes.
Dealer sends story to book reviewers.
Send new edition to book editors for reviewing.
Next—another way fo sell the Mighty Story...