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Front Page — 4-Column Ad Mat 402 .......
(Illustrated on page 1A of inserted ad section)
Center Spread — Sunday Feature Mat... (Illustrated on pages 12 and 13 of pressbook)
DEALER CO-OP AD
mock Page Of Tabioid: 6.66. se oe a ee es
This is the way to get an effective advertising
piece for your biggest kind of distribution.
IDA LUPINO POSTCARD
Giant postcard in lobby is addressed to Ida Lupino nominating her for honors as the year’s dramatic find after her roles in “They Drive By Night,” “High Sierra” and “The Sea Wolf.” Patrons sign as they leave the theatre. Announce card will be sent to the Warner Bros. Studios in Burbank, California, at the close of your showing.
JUST A REMINDER
There's plenty of dramatic art in the ads and posters you'll want to use for your lobby displays. We particularly point to the special art work in ad mat 303—Robinson at the wheel, Garfield and Lupino, and the hand rising out of the sea. Stills are available. Order stills SW 565, 567 and 568 from Warner Bros. Still Department, 321 West 44th Street, New York City—25c for set of three, 10c individually.
All stills are available at local Vitagraph exchange.
|-MINUTE RADIO PLUG
(Open on sound of raging sea. Sound effect fades out as narration gets under way, but
comes back strongly at close.)
Announcer: All the power and fury of the raging sea surged from Jack London’s pen as he wrote his immortal saga, “The Sea Wolf.” On Friday the Strand Theatre will present the Warner Bros. picture based on that stirring book! “The Sea Wolf’ comes to you in all its magnificence starring three of the screen's most dynamic stars — Edward G. Robinson, Ida Lupino, John Garfield and a mighty supporting cast. “The Sea Wolf” is the gripping story of a man who roamed the sea like an evil bird of prey . . . whose fierceness and brutality will amaze and thrill you. It is also the tale of a fear-crazed lonely girl ...a young and pretty derelict who finds herself fighting for her very life! See “The Sea Wolf’! . . . Jack London's unforgettable classic will be on the screen of the Strand Theatre for one full week beginning Friday. Live a story you'll never forget with Edward G. Robinson, Ida Lupino and John Garfield in “The Sea Wolf.” It's perfect entertainment!
SAIL INTO THIS ONE
Canvas and rope are all you need for this one. Top sail carries title and billing; bottom one features action scene stills from your Vitagraph exchange set. Large electric fan in back sets sails blowing. Spot lights display at night.