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School Bulletin Boards Sell Sho w
Special "Sea Wolf’ disPlays on school bulletin boards are one of your most effective ways of telling the students about your showing. Displays are made from posters, still blow-ups, Sunday feature page (center spread); 6Day Picture Story (pages 8-9) and large ads.
MODEL BOAT CONTEST
The boat building contest is a natural. Rules are announced in lobby and by throwaways. Boys construct models of sailing schooners that sailed prior to the steam-propelled vessels.
STAR FOTOS FOR KIDS
Most kids collect anything, so the photo giveaway is a natural for your show. Use the one or two-column scene mats of Robinson, Lupino, and Garfield and print up a series on cards.
SCHOOLS PLUG SHOW
Publicize your showing through the school newspapers. Furnish them with publicity stories and mats. Give them advertising. Secure their cooperation in publiciz
ing contests aimed at student trade. If you're planning screenings for newsmen, don’t forget the student editors.
‘SEA WOLF REGATTA’
Hold a “Sea Wolf Regatta” on park lake with civic and newspaper cooperation. Contestants are classified according to age with qualifying finals held in each classification. Prizes promoted from local merchants are awarded to winners.
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SEA PHOTO CONTEST
Interest the myriad candid camera fiends in a photo contest for the best sea shots—ocean liners, clipper ships, boat races, etc. Contact camera editor of local newspaper and photo supply house for cooperation. Display best shots in lobby.
LETTER TO TEACHERS
Dear Friend,
For over thirty-seven years Jack London’s “The Sea Wolf” has ranked as one of fiction’s immortal sagas of the sea. For you who have read and loved the book, we have good news. Beginning Friday the Strand Theatre will show a dynamic film transcription of London’s stirring work. Faithfully adapted by Warner Bros., no expense has been spared on cast, research, or production with the result that the film emerges as one of the most gripping ever witnessed.
You will thrill to this inspired adventure picture just as you have thrilled to such London works as “Call Of The Wild,” “John Barleycorn,” “Burning Daylight,” and “The Iron Heel.” The large cast includes Edward G. Robinson. Ida Lupino, John Garfield, Alexander Knox, Gene Lockhart, and Barry Fitzgerald.
I sincerely hope you will avail yourself of this opportunity and recommend this outstanding adventure picture of the sea to your classes.
Sincerely yours,
(Manager’s Name)
TREASURE HUNT
Arrange a treasure hunt for the kids in your neighborhood. Clues
are posted daily in lobby of theatre by The Sea Wolf. Prizes promoted from local merchants are awarded to those kids who find the “buried treasure.”