The Secret Bride (Warner Bros.) (1934)

THERES AN IDEA HERE FOR YOU! ‘KEEP ‘EM GUESSING’ COOP CONTEST All you need for this one is, a cooperating store — no cost, no effort. If it’s a Studio Styles store, so much the better. Merchant puts a bridal gown in the window all by itself. Card tells | passersby that it’s a “Secret || | Bride” contest; here’s a dress beautiful enough for even Barbara Stanwyck to wear. The price tag has been concealed. || Anyone is eligible to guess the | price of the gown. First person || guessing price exactly, or com|| ing closest, to actual price, will | get a free dress. No cost, except | gg the price of the dress, and the | merchant will be repaid by the | folks he’ll lure into his store. & [| KNOW THE HABERDASHER? Then ask him if he’ll go for this one. A blowup of Warren William ean be dressed in a jacket, shirt and hat, with place for tie concealed. Gag is to have ’em guess the correct color of the tie that should be used with the combination. Ducats can be given to the first ten who guess correctly. i STANWYCK’S FASHIONABLE! Orry-Kelly, Hollywood’s ace designer, has given Stanwyck some truly gorgeous gowns for this picture. Fashion editors or editresses won’t turn down your invite to view the gowns at a special screening. In return, you’ll see the breaks in the columns—where it reaches the gals. ( i LOBBY CONTEST Costless and simple, this lobby display. Chase back through your file of old Stanwyek pictures. You'll find stills showing Barbara with some of her leading men. Mount those stills on a big compo board in your lobby, conceal the faces of the men, and ask patrons to identify them from the names of the pictures and as much of the figures as you choose to leave. Answers can be dropped in lobby ballot box. Page Four [| “SECRET BRIDE’? ANGLES 1. Lobby frame on newspaper yarns of secret weddings, local or national in interest, with catchline: Secret Brides in the News. 2. Secret marriages seem to be ‘‘the thing”’ with this season’s younger set. Watch for one between now and your last day of the run and if luek’s with you it’s yours for a frame. 3.. Talk about the stars and your conversation’s going to be heard. If the paper’s morgue will give it up without too much labor, clippings of stories on Hollywood elopements that broke within the past year offer strong material for a frame. Headline it: Hollywood’s Secret Brides of the Past Year! 4. Our suggestion for a window or ad tie-up on bridal outfits: Don’t be a Secret Bride... When you marry wear the best you can for the whole wide world. Our department is especially equipped to answer all needs. [| EVEN THE BANDS HELF The band leaders who have helped you so with the Warner musicals are probably willing to chip in on this, too. But they’ll say, ‘“What can we do? It isn’t that kind of a picture.’’ All right, stop ’em with this: ask ’em to play the tune ‘‘Beautiful Lady’’ on their next radio or dance program, and dedicate it to Barbara Stanwyck, with appropriate theater and date plugs. [| FILING CASE STUNT That filing case you have over in the corner can be put to use on this show, just as the New York Strand put one of theirs to work on ‘‘Bureau of Missing Persons.’’ Just carry it down to the lobby, wrap a chain around it so that the drawers can’t be opened, and placard it with sensational copy about the ‘‘secret records never to be disclosed.’’ Of course, you mention the fact that the records are about ‘‘The Secret Bride,’’ which is also your feature. But you’d do that anyway, wouldn’t you? [| MEN’S STORE TIEUPS The same angles that give you the Stanwyckwoman’s store tieups, can be used for Warren William and haberdashery stores. Let ’em dedicate a tie or a pair of sox to Warren. Or suggest a window display on the angle that ‘‘even Warren William would be proud to wear these.’’ You get stills in the window and space in the ads. Merchant gets a good reason for displaying some of his wares. IL The fashion dedication stunt hasn’t missed yet. ... You know, that’s the one where your favorite store dedicates its special shoes, hat. or hosiery bargains to the ‘‘glamorous star of ‘The Secret Bride,’ now playing at the Strand.’’ Or if you’ve got a Studio Styles agency in town, they’ll go along booting their products as ‘‘the latest worn in Hollywood, as worn by Barbara Stanwyck ...’’ These are just two of the fashion tieup angles—you know the rest! STYLE TIEUPS Sy Soy Way Sy SG Ny Sy Sy Noy Nu Sg Sy By SY No BG NG NG NY NY NAG AG AY NY MAKE IT A MERRY XMAS FOR YOURSELF! And here’s how to do it! Illustration at right shows Barbara Stanwyck singing a Christmas Carol, dressed in the Yuletide manner. If you’re playing this show on or before the holiday, here’s how you can make use of it: 1. As a newspaper plant, having Barbara wish a Merry Xmas to the town. Order mat No. 11— 20c., for illustration. 2. Illustration is available in still B.S. Pub. A59—10c. Make blowups of the still, for planting in your lobby and in department stores. 3. Adaptable as the basis of a coop ad. Show the illustration to your merchants — it should sell ’em. 4. Order a supply of stills for planting in shop windows all over town. BEAR AS AN AS AS AN AN AN AS AN AN AS AN Ny BY Ni BY No BY NG BY BG BBG