The Singing Kid (Warner Bros.) (1936)

EVERYBODY'S TRUC “They had to have something new—a dance to do—up there in Harlem— dum—de—dum—de—de—hi” ....so they started a dance craze which you can cash in on. The film contains some of the hottest truckin’ its been the pleasure of this hardened truckin’ fan to see in a long time. Ideas on this page are suggested means of telling dance addicts that truckin’s come to town... . so brother, shuffle yo’ eyes down along these items. Daily News Stunt Suggests BIG CITY-WIDE “TRUCKIN CONTEST" truckin’ angle. individuals. borough of the city. Dance contest was held last year by the New York Daily News and was just about the biggest thing we’ve ever seen in that line. Here’s how they did it—so read carefully and then figure on adapting it to the 1. Paper announced contest, rules, etc., and included an entry blank which appeared daily. Entries had to come in from couples, not 2. Eliminations were held in the largest ballroom in each 3. Finals were held in the largest ballroom in the city — with thousands of dance addicts down to watch the hoofing. 4. Leading dance experts and socially prominents were judges. 5. Promoted prizes went to winners. Engagements were also lined up at local theatre for many of the winning couples. (This could be your big prize.) RADIO LISTENERS GUESS BANDSPLAYING'TRUCKIN®™ Radio station might be interested in giving their dance band followers a chance to differentiate between styles of orks. They run recordings of the number “Truckin’” as played by Bennie Goodman, Glen Gray, Rudy Vallee, Louis Prima, Louis Armstrong and other swing outfits. Fans are to identify bands. Ducats given to first five correct answers. Naturally, you get your plug in via the Truckin’ angle as in pic. Be sure to include Cab Calloway’s rendition of number —and tell the folks he’s ‘swinging’ in the film. _ LESSONSINYOURLOBBY \ Think patrons would be ® interested in learning the intricacies of the Truck? Merely get local dancing instructor to show how in lobby or mezzanine. Of course, lessons are free— after they buy an admission, and dancing teacher is repaid by a plug on lobby board. Page Sia COLORED COUPLE BALLY If you’re interested in an inexpensive street bally why not send a darky couple, properly placarded, Truckin’ around town. To add to effectiveness, they can even hand heralds out for you—killing two birds with one “Truck.” STORY ON DANCEHISTORY The best of newspaper feature writers go stale every now and then and they may appreciate a lift. Show them the pic and then suggest a history of the evolution of the social dance from the mild quadrille to the hot and sizzlin’ Truckin’, Make a sweet feature, we think, and you'll get your ever-desired plug. You furnish Truckin’ photo to illustrate — It’s still no. SK-101—10c available from Campaign Plan Editor, 321 West 44th Street, New York City. SUGGEST TRUCKIN' NIGHT Ballroom managers may be persuaded to run Truckin’ Night in honor of film. All they need is swing band and several Truckin’ teams to give exhibish. Offer ducats to winning couples and all in all get plenty of mention. LET ‘EM DANCE IN LOBBY You might care to use your lobby for dancing after the regular show with a four-piece jazz band supplying the truckin’ rhythms. Your exhibition team can do a number—vocalist warble a chorus or two... and we think a good time’ll be had by all—including the ticket taker. TRUCK GOES TRUCKIN’ Lin’, 7, Illustration shows how I” \ 7 ef you can make a “Trucki We in’”’ truck to tour the ‘, town — without spending too much mazuma. Any flat-bed truck will do and the dancers can doubtlessly be picked up for the proverbial dime a dozen. REMIND THE DANCERS The pic’s got a Truckin’ routine that should interest dancehounds. Tell ’em via heralds distributed in dancehalls, night clubs, dancing schools, etc., or by tacking bulletins at these spots. TEAM TRUCKS ON STAGE N. Y. Strand has a colored Truckin’ team all set for their ‘Singing Kid’ campaign—he’s short and she’s tall. They’re being sent around to the important dances held in the city during film’s run. Managements are only too glad to have them entertain gratis and announces that dancers were sent through courtesy of Strand, etc. YOUNGSTERS TRUCK Can you lay your hands on three pickaninnies and have ’em strut on street -corners—in front of ho-tels — in fact, wherever crowds collect? The lads could put on an exhibition of Truckin’ as shown here, for which they’ll probably get a flock of pennies from watchers, in addition to the couple of cents you give ’em. No need tellin’ you to plant signs ’round them.