The Singing Kid (Warner Bros.) (1936)

Take Advantage of This SPECIAL HERALD TO SELL YOUR SHOW RADIO ANNOUNCEMENTS 1-MINUTE PLUG ANNOUNCER: Can you imagine a picture boasting of a cast like this: Al Jolson, Sybil Jason, The Yacht Club Boys, Cab Calloway and His Band, Edward Everett Horton, Lyle Talbot, Allen Jenkins and Claire Dodd? Can you imagine them all playing in a picture filled with songs and laughs, yet possessing one of the most tender romances you have ever seen? No, I don’t think it easy to picture a show like that. But when you see ‘“‘The Singing Kid,” First National’s smash hit which is now playing at the Strand Theatre, that’s just what you'll see. There’s no way of telling you what a great show “The Singing Kid” is—you’ll just have to see for yourselves. Remember, Al Jolson in ‘“‘The Singing Kid,” now playing at the Strand Theatre. 1-MINUTE PLUG ANNOUNCER: Ladies and gentlemen. We in terrupt the program at this time to tell you about The Singing Kid,” Al Jolson’s smash hit, which is now playing at the Strand Theatre. Never before has so much entertainment been packed into one picture — never before has a musical featured such an array of stars. Supporting Al Jolson are such favorites as (list cast). And between them they give you songs and laughs that make ‘‘The Singing Kid” the outstanding musical picture of the year. Be sure to see Al Jolson in “The Singing Kid,” at the Strand Theatre now. 14-MINUTE PLUG ANNOUNCER: Here’s a telegram I just received from Hollywood: COMING TO TOWN IN MY LATEST PICTURE “THE SINGING KID” STOP WILL BE AT STRAND THEATRE FOR WEEK BEGINNING FRIDAY STOP CAST OF STARS INCLUDES SYBIL JASON, THE YACHT CLUB BOYS, CAB CALLOWAY AND HIS BAND, EDWARD EVERETT HORTON AND MANY OTHERS STOP CONSIDER “THE SINGING KID” THE BEST PICTURE I EVER MADE AND HOPE YOU AGREE WITH ME STOP (Signed) AL JOLSON 14.MINUTE PLUG ANNOUNCER: I just came back from a pre view showing of what I consider the best musical picture of the year, “The Singing Kid,” coming to the Strand Theatre tomorrow. Al Jolson heads a tremendous cast including (list cast). It’s really a great picture with swell songs, plenty of laughs and romance. Do me a favor and see it—because after you do you’ll thank me for the tip. Don’t forget, Al Jolson in ‘The Singing Kid,” at the Strand tomorrow. The unusual three-folding herald on this picture opens to a spread 6” x 18” and comes in 3 colors printed on high grade stock. Entire back of this unique herald is reserved for theatre imprint. Price is $3.50 per M — and $3.25 per M for orders of 5M or more. Ask poster clerk to show it to you... AT YOUR EXCHANGE MIMIC YACHT CLUB BOYS Since the Yacht Club Boys became popular, many entertainers have tried to imitate their style. If one of the niteries or radio programs out your way boasts of a comic quartet, maybe you can get ’em to do one of the Yacht Club Boys’ numbers — giving credit and plug, of course. And don’t forget that the Boys have made a lot of records that you can use in your lobby — with card telling that they’re in film. You might see if local radio station will play the records — giving you a little plug before and after the renditions. WELCOME MISS ROBERTS Beverly Roberts makes her screen debut in this film, which suggests a bit of effort on your part to ‘sell’ your newest find. Publicity story elsewhere in this book will tell you enough about her to enable you to plan a few stunts for putting her across. TIE-UPS WITH THE GALS Female stars in this film offer plenty of opportunities for beauty shop tie-ups, newspaper features on beauty hints, etc. So look over the page of tie-up stills and see which of ’em you can use on this angle. LOCAL JOLSON ON STAGE If there’s a good Jolson impersonator in town, see if you can get him on stage to do his stuff in blackface. As a gag, you can introduce him as though he were really Jolson, not mentioning names, of course. Just say something like this: “And now, ladies and gentlemen, I want to present somebody whom you all know well. Here he is — the greatest entertainer in the world!’ Then your local Jolson goes on, doing a coupla songs and plugging show. All this in advance of film opening ... or night before trailer flashes on. LET CARS CARRY PLUG TIRE COVER Prices: Singly—45c each; 10 to 49—40c each; 50 or over—35c each. Add $2.50 for imprint ing on orders of less than 100. On orders of over 100, imprinting is free. BUMPER STRIP Fits any bumper. Prices: Singly—18c each; 10 to 49—17c each; 50 or over—15c each. For all orders under 25—theatre imprint must be done locally. Order directly from: CLUFF FABRIC PRODUCTS 229 WEST 64th STREET NEW YORK CITY BALANCED SHORT SELECTIONS These shorts were selected with an eye toward balancing your supporting program with this film. And you can bet they'll fill the bill — with grand entertainment. Here’s the line-up: “TIMBER GIANTS” (Pepper Pot Series ). Nature in an aura of beauty that'll captivate your patrons. A prestige builder, we’ll say. (10 minutes—No. 1809) *“VITAPHONE HIGHLIGHTS” (Big Time Vaudeville Series). Good, solid entertainment by Eddie Peobody, banjo king, and other big-name vaudevillians in sparkling specialties. (11 minutes—No. 1609) “?M A BIG SHOT NOW” (Merrie Melody Series). The hoodlums of cartoonland are squelched by the G-Men in this laugh short. (7 minutes—No. 1405) “THE HALF WIT-NESS” (Pepper Pot Series). The Radio Ramblers go to town with their famous impersonations of celebrated stars of screen, stage and radio. (10 minutes—No. 1811) “HARBOR LIGHTS” (Our Own United States Series). E. M. Newman makes a most interesting study of our big harbors, narrated by H. N. Kaltenborn. This one is chock-full of unusual clips. (11 minutes—No. 1909) “THE BLOW-OUT” (Looney Tune Series). A toe-tapping short that'll keep the fans in chuckles throughout. They’ll like this one. (7 minutes—No. 1706) Page Seven