The Singing Kid (Warner Bros.) (1936)

EXPLOITATION NATION-WI PS Big Chains Feature SINGING KID BOOKS The Singing Kid book, one of the popular Big Little Book Series, is sold in all country-covering chain stores like Woolworth’s, and is also sold in thousands of stationery and smaller variety stores. See your local dealer and see if he'll tie up with window and counter displays. An attractive layout of stills, books and copy oughta give you a good main stem window flash. THE BOOK Cover, shown at left, gives you a good idea of what millions of customers will see in thousands of stores. On the inside are dozens of actual scenes from film, which illustrate story. Book yo otue sells for 10c, but in case BIG LITTLE} you'd like some for contest BOOK prizes, the wholesale price is $10.08 per gross. For any further information, contact: WHITMAN PUBLISHING CO. RACINE WISCONSIN Sybil Jason Tie-up With CATALINA SWIM SUIT The Pacific Knitting Mills, manufacturers of the famous Catalina bathing suits, have designed a series of six suits known and advertised as the Sybil Jason Swim Suits. Their campaign starts simultaneously with film’s release. Ads and displays are of co-op nature and plug star and show in a big way. Better get after local dealers right away to insure day and date “breaks.” 5 LIFE Wi SUITS BY CATALINA Ads illustrated above have been sent to all Catalina dealers, so you'll probably see plenty of them in local papers ’round the time you play picture. In addition to retail advertising, the Pacific Knitting Mills have done a lot within the trade to plug suit. Colored folders were sent out to 5,000 buyers, and two large trade magazines contained full page ads pushing the product — all of which means that the whole country should know about Sybil Jason .. . and the film. For any further information, contact: PACIFIC KNITTING MILLS, Inc. 443 SOUTH SAN PEDRO STREET LOS ANGELES, CALIF. Heralds and Jumbo Cards in POSTAL TELLY TIE-UP Your local Postal Telepraph manager has been instructed to enclose the heralds, shown below, in all messages delivered. They will also be sent with all monthly statements. Illustration is also available as a Jumbo Window card. AL JOLSON receives congratulations for the greatest performance in his career HERALDS are 6” x 9” and prices including imprint are: via IMto 5M — $3.50 per M POSTAL 5M to 10M — $3.00 per M TELEGRAPH Over 10M — $2.75 per M Be sure to see him in “THE SINGING KID” JUMBO CARDS | ahs SYBIL JASON THE YACHT CLUB BOYS CAB CALLOWAY and His Band EDW. EVERETT HORTON and many others [THEATRE IMPRINT] are 22” x 24” and priced at: 25 (Minimum Order )—35c. ea.; 50 — 30c. ea.; 100—25c. ea. Order directly from: POSTAL TELEGRAPH GUIDE 225 WEST 39th STREET NEW YORK CITY Page Twelve Jason Featured in BOND BREAD ADS A smashing poster campaign by the Bond Bread company will plug Sybil Jason and film as far west as Omaha. A total of twenty-eight hundred 24-sheets are being used, and in addition thousands of wagon and car cards will be on display. Should you want to check on local coverage, or if you want any additional info, contact nearest Bond Bakery Manager. Here’s a list of cities in which you'll find them: Boston, Charlestown Allentown Boston, Roxbury Reading Hartford Baltimore New Haven Washington Providence Norfolk Springfield Gace Waterbury Cleveland Worcester in a ee Jersey City oe ie Z Indianapolis Newark veer Louisville Brooklyn, South : Steubenville Brooklyn, East Toledo New York, Manhattan Wheel} New York, Harlem R. iad New York, Bronx Enid Albany Hutchinson Buffalo Kansas City — Smith Rochester Kansas City — Warneke Syracuse Oklahoma City Tulsa Philadelphia, North Wichita Philadelphia, West Omaha Philadelphia, South St. Louis Phila. Cake Bakery New Orleans