The Singing Kid (Warner Bros.) (1936)

EXPLOITATION JOLSON IN GOLF STORIES This still is aimed right at your golfing patrons. Sports writers could use it in conjunction with a golf feature. Links managers might care to place it in the trophy room with other photos of golfing celebrities. Keep in mind, however, that it cannot be used in ads. Still number is—Jolson Pub L and costs 10c on order from Campaign Plan Editor, 321 West 44th Street, New York City. PLUG YACHT CLUB BOYS In film, Yacht Club Boys are a riot. They’ve made a coupla Vitaphone shorts and chances are you'll be playing one of ’em in advance of pic. If so, let folks now via slides on screen right after short finishes that they’re coming in this one. FREE RADIO SKETCH Full of comedy, romance and pathos, sketch shades the highlights of the film’s dramatic sequences, and it won’t tell ’em too much. Twelve minutes in length, it allows three minutes at beginning and end for your plug. Request sent to Campaign Plan Editor, 321 West 44th Street, New York City, will bring you a mimeographed copy for each member of cast. THE TRAILER Trailer is really one of the most unusual ever produced. While a power selling medium, it’s nevertheless great entertainment. Clips are introduced by six lookers that spiel the scenes in revue style. It’s got plenty of zip and dash and is packed to the hilt with punch sequences. Must Be Seen To Be Appreciated! Presenting six little girls from Hollywood. It's the World's Greatest Entertainment. Heading a brilliant cast of Stage, Screen and Radio Stars. "The Singing Kid" With Edward Everett Horton. Sybil Jason. Cab Calloway and His Band. The 4 Yacht Club Boys. Beverly Roberts (A lovely newcomer you'll rave about). Allen Jenkins. Mitchell and Durant. Wini Shaw (The Lady in Red). "The Singing Kid!" It gives you the best of everything! Broadway Hi-De-Ho! Harlem Hotcha! Romance and Rhythm! Spectacle and Surprises! It's Al Jolson's All-Time, All-Star Triumph! "The Singing Kid" == Warner Bros. Show of Shows for 1936. Page Siateen MIMIC IMPERSONATES AS JOLSON RECORD PLAYS When “At Home Abroad” was playing on Broadway, one of the highlights of the show was a fellow who did an impersonation of a quartet in front of a mike. He didn’t actually sing ... just moved his lips in accompaniment to a record. You can use the same stunt in this way: Fellow steps up to mike on stage after being introduced as the world’s greatest Jolson impersonator. As he starts singing, you switch off microphone and play a record of Jolson singing. Meanwhile your stooge makes all the motions, just as if he were singing. Then, when folks start remarking what a great imitation it is, he stops singing and walks away from the mike, with Jolson record still playing. Audience will be puzzled at first, but as soon as they catch on to the gag you’ve pulled on ’em, there oughta be plenty of laughs. JOLSON SONGS ON AIR Local friendly radio station may be induced to play snatches of songs, made famous by Jolson. Audience must guess the titles of each and first five correct answers receive ducats. Some of the w.k. songs are: “Mammy”; “Dil Say She Does”; ‘Dirty Hands, Dirty Face”; ‘Toot Toot Tootsie’; ‘‘Whispering,” etc. USE CALLOWAY RECORDS Many radio stations have regular programs of popular recordings. If local one does, see if director will go for program of Calloway recordings. Naturally, you take time before and after program to tell listeners that Cab is one of the stars of your big show. BANDS MIMIC CALLOWAY Try to get bands in niteries or over ait to give imitations of Cab Calloway’s band. Of course, if they do, introductory spiel says: “We will now give you our impression of Cab Calloway —and we dedicate the next number to Cab, and ‘The Singing Kid,’ in which he is now playing at the Strand Theatre.” NOVEL BALLOON HAS JOLSON ROLLING EYES Illustration above shows something new in novelties. Regulation balloon has Jolson in blackface on one side, with eyes so attached that when balloon is shaken, eyes roll. Back contains title and theatre imprint. All in all, you oughta find this a novel novelty—that you can use to decorate lobby, hang from marque or as giveaways at children’s matinees. Price, including imprint, is $22.40 per M, F.O.B. Willard, Ohio. Terms: 2%, 10 days, net 30. Order directly from: PIONEER RUBBER CO. WILLARD OHIO TELL ‘EM ABOUT SHAW Just a reminder: Wini Shaw sang “Lullaby of Broadway,” which won the Academy award as the best screen song of 1935. So when you tell folks she’s in this film, you can tell ’em about that, too. FAN AD AVAILABLE AS BLOW-UP This is a reproduction of the fan ad that introduces “The Singing Kid” to 13,000,000 movie fans in the May issues of the following 12 national magazines: Modern Screen, Screenland, Motion Picture, Screen Romances, Photoplay, Film Fun, Silver Screen, Movie Classic, Screen Play, Screen Book, Picture Play and Hollywood. It’s now available to you as a 2-color, 40 x 60 blowup — 50c.... AT YOUR EXCHANGE