The Sisters (Warner Bros.) (1938)

DISPLAY AND CONTEST IDEAS FOR LOBBIES AND NEWSPAPERS| “THRILL” STILL DISPLAY Blowups of scenes from picture are mounted around circular board as shown below. Over this, behind a cutout panel, is placed a revolving wheel carrying ‘thrill’ copy describing the scenes. As copy describing each scene comes into view, corresponding still is illuminated by white light behind it. This continues until the whole display is illuminated, including the billing in the center which is a transparency with red light behind it. The process is then repeated. Copy and stills: “Thrill to a great love story—the most gallant lover, the most dangerous lady of the screen, at last in each other’s arms” (S 409); “Thrill to the romantic adven THRILL TO STEREOPTICON You remember how much fun Ma, Pa, and the kiddies used to have looking at pictures through a stereopticon. Place a few of these on table in lobby and invite partons to look at slides made up from scenes from the picture. Surround display with stills and blowup of still S Pub. A, showing Jane Bryan looking through stereopticon. MOVIE QUIZ: “The Sisters” is one of the Movie Quiz pictures. Capitalize on this angle by using a blowup display of the contest question in your lobby (see back cover of this pressbook). Surround with stills from the picture. tures of these three sisters — beautiful and ERROL BETTE 3 Selling line over display: “This oer brave, hungry for love and a world they've FLYNN * DAVIS tion may mean $50,000 to you. never known” (S 408); “Thrill to the earth‘ rocking realism of nature’s most terrifying = . CUT IT OUT: We mean the swell ilspectacle—the San Francisco earthquake!” The SIS TERS ths, Sot = lustrations in the posters — and the (S 376); “Thrill to the joys and heartbreaks of the lovable Elliot family —a typical Ameri can family — perhaps your family!” (S 43); "Thrill to the colorful Election Ball where dashing Errol Flynn and reckless Bette Davis first realize their great love for each other” (S 27). FOR MEN ONLY! “YOUR TRUE ADVENTURES”: There are undoubtedly a number of men in town who, like Flynn’s character in pic-ture (and like Flynn himself), love adventure, and have had unusual experiences. This can be used as the basis of a newspaper contest, inviting readers to send in exciting adventures that actually happened. Contest should be conducted along the same lines as the Floyd Gibbons “Your True Adventures” contest. Prizes are awarded for best ones. Also appropriate for radio program similar to ‘Story of the Week’ used on Philip Morris broadcast. SPORTS EDITOR will be interested in the exciing boxing match in the picture because the ‘fight to the end’ spirit Which prevailed at matches in the early 1900's presents a contrast to the scientific methods stressed today. So be sure to slip him a couple of tickets. Perhaps he will devote ‘Part of his column to a comparison of the old and the new methods of boxing, working in plug for your show. a igs LZ Z Z 4. LK< Vb yp A: ae effective and inexpensive street bally sells the ‘love team’ angle. “ttl and boy are dressed in costumes of the period. Poster announc‘Ng your show is attached to bar on rear of bicycle. ty lettering. There are a number of dif“ “WP / ferent styles than can be used for f 2 everything from fronts to floats. Look ay over the posters (they’re on page 19) see what you want — then cut it out! ON THE WOMAN'S PAGE Mat 206—30c Dick Foran, Bette Davis, Errol Flynn in “The Sisters” at the Strand Theatre Friday. In this great love story, Louise Elliot (Bette Davis) refuses to marry Tom Knivel (Dick Foran), a successful banker with an honest charm, but a definite dullness. Against the wishes of her family, she elopes with romantic and poor Frank Medlin (Errol Flynn), a man defeated by his own weakness, with whom she is madly in love. What would you have done? Why? QUERY ON STORY: So human and emotional is the story of “The Sisters” that it is certain to appeal to every woman in your community. Play up this angle by planting the above contest on woman's page of paper. Contestants send their answers (in not more than 50 words) to cooperating newspaper. Best answers receive guest tickets to your show. MANNERS AND CUSTOMS pertaining to women which prevailed in the early 1900’s were very different from those today—for example, it was considered unethical for women to smoke, to hold jobs, to attend prize fights. The gradual change in the ‘double standard’ — whether it has been advantageous or disadvantageous — would make an interesting feature on woman's page of newspaper — and also over the air. [13]