The St Louis Kid (Warner Bros.) (1934)

eT Common-sense THEYRE ALL FROM ST. LOUIS = WHO? Photos of four famous St. Louis notables have been welded together for interesting one-day contest. Looks simple enough to get many entrants, yet it’s tough enough to allow only few winners. Order Mat No. 29—20c. meas seoweenncennnnnennnantennneenstaennnnnennnnnnena-onenne (MEWS paper ) ncicostnnctaicaiicinease eaten a Te I identify the four St. Louis celebrities as Z ° wh FOOTBALL STADIUMS $$$ eee Football games in your town? Reach the crowds this way: Sound truck driving around stadium, plastered with advertising. Two boys carrying large banner with title and theatre name. Send them around stadium between quarters. Print football program and distribute locally. Of course you'll include plenty of picture copy. Make up paper megaphone, with picture copy on outside, Entire copy should be built around idea... . “Our after-the-game suggestion: ‘The St. Louis Kid,’ starring James Cagney, ete., ete.” Ke FOR STORE TIE-UPS ———$—$—$—$—$—$—$$ Let ’em use the angle that the quality of merchandise displayed is ‘‘Smart enough to suit the taste of the popular movie star, Patricia Ellis.’’ Credit is of course included in the ads for your theatre’s playdate of film. If unable to secure ad plug, try selling store on window display, using same idea. Page Ten See (address) (Publicity Story) Identify The Four St. Louis Celebs, Win Theatre Tickets Here are the four most famous St. Louis celebrities in the world. Each has risen to the highest pinnacle of fame—each one’s picture has been published innumerable times. Every one should be able to recognize them, instantly. But can you? If you know them, and ean correctly identify each of the pictures shown above, there are two tickets to the... Theatre, where James Cagney will open in “The St. Louis Kid” oy rr , waiting for you. No. 1 is the picture of the most famous young man in the world, of whom more has been printed in newspapers than about any man who ever lived. No. 2 is an athlete who flashed like a meteor across the sports horizon. No. 3 is a lady who has ecaptured the secret for which Ponce de Leon sought in vain, and No. 4 is high in the ranks of amusement enterprises. Now name them. Simply clip the coupon and fill in the blanks. Send the coupon to the Contest ae a ae. ..:.... (newspaper) before.......... If you are correct in all four identifications you will be rewarded with an evening of laughter, thrills, suspense, excitement and romance a8 you watch James Cagney take it both in the jaw and in the heart, from charming Patricia Ellis in “The St. Louis Kid.” Ne Se Note to editor: — No. 1—Col. Lindbergh No. 2—Dizzy Dean No. 3—Fanny Ward No. 4—Ted Fiorito <~titinne—nastnsinieiticeliiniiiaie it MERCHANT CO-OP —snsatteeessienrtitetibansenieneesontatinawninsenasaibcacs mess cc Shoe stores and glove merchants should be interested in a tie-up with the title. Let them advertise that their specials for the week will be “‘St. Louis Kid Gloves’’ or ‘St. Louis Kid Shoes.’’ Stills and theatre cards in the window will get your angle over. eee SPORT QUESTIONS “Who is the ‘St. Louis Kid’?”’ the sports fans will ask. Is it Dizzy or Daffy Dean? All of which gives you a swell lead for a contest based on the St. Louis Cardinals and their world series exploits. Give ’em some easy ones —and some hard ones. Who made the most hits, the most errors, the most assists? And don’t forget to ask ’em to name the St. Louis Kid, who is coming to your theatre with laughs for all. Se MUSIC SHOPS .....(name ) Get local musie dealers to revive interest in the St. Louis Blues. Can be done by newspaper and window advertising, selling the idea that ““We dedicate ‘St. Louis Blues’ to the Strand’s new comedy hit starring James Cagney, ‘The St. Louis Kid’.”’ Ui Wy i hs . Adin Sudgsestions Fy CO-OP ADVERTISING Stores might be interested in advertising and window displays, using slogan: “The St. Loui Kid says, ‘A Sachs suit is the best on the nd ket’.’’ Still of Cagney and t ; heatre eony ey! complete the display. 7% ST. LOUIS BLUES Almost everyone knows of the song, “y Louis Blues.’’ Therefore, they'll know why | you have in mind when you offer a prize for the best parody, using the words “St. Louis Kid” in place of ‘‘St. Louis Woman.” LOCAL BAND PLUGS | ee ee Suggest that local band leaders play St Louis Blues, introducing the song along thes | lines: “The new James Cagney flicker is com. | ing to town and is called St. Louis Kid. This brings to mind a song we haven’t played ina long time, only this one’s about a woman~ | you all know it, the one and only, ‘St. Louis | Blues’.”’ —_— TERMINAL TIE-UPS Railroad and bus terminal displays are seer by every visitor to your town. Get after the terminal manager to let you spot your sign in | waiting rooms. Copy to read: “The St. Louis Kid Advises— é that you travel by Greyhound Buses | when going to St. Louis | Or anywhere else!” | _ a OO A still of Cagney and your theatre’s na and dates finish the display. Tie-up can be e._ tended to newspaper or poster campaign. — CUP FOR BOXERS If amateur boxing is popular in town, award a cup, donated by the St. Louis Kid, or Jimmy Cagney, to tournament winner. Or you might sponsor Cagney fight show at Y. M. 0.4. o local gym. = arr FOR TRUCK DRIVERS Since Cagney and Jenkins are truck drivers in the film, it would be a good idea to let the truck drivers know about it. Reach the haulboys via bulletin boards of all trucking com panies, announcement to look like this: eee TRUCK DRIVERS! If you’re interested in seeing 4 re about two fellows who drive a truc eg living, and have lots of fun epee recommend “The St. Lom Kid,” t . Warner Bros. comedy at the_.-------->Theatre. Jimmie Cole and Allen pass are the two haul-boys, so youre % of plenty of laughs. a Ee KANDY KISSES IDEA e taffee If you can promote candy kisses es “a from local confectioner, insert them “7 i “6 ne 0 envelopes containing copy, ‘‘Have © St. Louis Kid’.’’