The St Louis Kid (Warner Bros.) (1934)

“ . i ‘ FOR LOBBY DISPLAY Have you any old photos of Cagney as he appeared in past pictures? Interesting lobby feature can be had by mounting these stills on vasel. List name of picture under each one with extra plug, of course, given to ‘‘his latest comedy masterpiece, ‘The St. Louis Kid’.’’ PHOTO ENLARGEMENTS For your front or lobby, we suggest you make a photo enlargement of a Cagney-Ellis elinch still (PW 105). Balloon leading to Cagney’s mouth to read, “Hi folks, ’'m the St. Louis Kid.” Ellis balloon reads, “And don’t forget me, folks. ’m his St. Louis Woman.” ST. LOUIS WOMAN Good angle to plug is that of St. Louis Woman. In planting stills, enlargements and other displays of Patricia Ellis, refer to her as the ‘St. Louis Woman in town with her boy friend, the ST. LOUIS KID.”’ PERFECT WEEK-ENDS Cagney’s wishing to spend a perfect weekend (in the film) suggests this contest idea. Cooperating paper offers passes for best letters on “‘My Perfeet Week-end.’’ LOBBY OR WINDOW GAG Get half dozen photographs of various cities from local newspapers, one still to be of St. Louis. Mount on easel in lobby or in window of cooperating store (see illustration). Passes to be awarded to first ten who properly identify St. Louis. Stunt does not necessarily have to be handled in contest manner; a couple of these displays spotted around town should get interest even though no prizes are awarded. What a Man Cagney = And What a Hat! A New Idea In Men’s Hats as worn by JAMES CAGNEY in the new Strand hit “THE ST. LOUIS KID” -. BROADY MEN’S SHOP LOS ANGELES BROADWAY and 15th ST REET SPORTS STORES Pour Photographs are available which show “ghey posed with various pieces of sporting “WWipment. These ought to land tie-up with ‘eal sports stores, Photos, which comprise set tt five, include poses of Cagney boxing, using ad medicine ball, riding bike, wrestling and vp hand at the punching bag. Order NEY SPORTS UNIT (five stills) from lerchandising Plan Editor, Warner Bros., 321 Wee Meet. Price 50c or individual stills each. With indoor sports season now in ing gh there’s a good chance of your sellit to some live store or gymnasium. Sample ad illustrated at left shows how to take advantage of a new men’s hat innovation —a rough, shaggy felt. This type of hat is being featured by leading men’s shops. How many in your town can you tie-up? No mat available. Order still No. PW Pub. A 1—10e. FOR BEST ALIBIERS In film Cagney wards off many a nasty situation for himself by his quick wits and ready tongue. Stage contest for best alibiers; those whose excuses, true or fictitious, have saved their sealps on one or more occasions. Might be for best excuse told to wife the morning after that hectic night before. However, it’s advised that contestants are not limited in their alibi scope. Use as paper or program contest. Publish winning letters cause they’ll offer many an opportunity for the readers to chuckle. STAR IDENTIFICATION Window of leading furniture store in town, was promoted for a contest by Bob Peltier of the Macomb Theatre, Mt. Clemens, Mich. Here are details of Bob’s contest adapted to suit this picture: Large map of U. S. is placed in eooperating store’s window. Still of Cagney is placed on St. Louis, with copy, ‘‘This is the St. Louis Kid.’ Stills of other Hollywood stars are scattered over the map, placed on the state in which they were born. Copy over entire display reads, ‘*CAN YOU NAME THE STARS SHOWN ON THIS MAP? THEIR BIRTHPLACES ARE SHOWN TO HELP YOU.”’ Number each still, and award passes to first ten correct answers submitted. Use the following stars: Patricia Ellis (New York), Guy Kibbie (Texas), Joe Brown (Ohio), Dick Powell (Arkansas), Pat O’Brien (Wisconsin), Aline MacMahon (Pennsylvania) and Helen Trenholme (Montreal). Same idea may be incorporated into a newspaper contest, asking question, ‘‘Where was I ’ and listing names of stars, contestants listing birthplaces. born,’ “PERSONAL” PLANT Department stores in New York City have been highly successful in their ‘‘Personal Columns’”’ Items are planned to resemble ‘‘personals,’’ plugging the product indirectly. Why not plant one on the picture? Suggested copy is: ST. LOUIS KID—Since a picture of that title is playing at the Theatre, it reminded me that I haven’t seen you in a year, Why don’t you call me at (theatre phone number). ALICE. 5 SNE SS a a ee DIALOGUE LINES advertising. JAMES CAGNEY: . . . If you keep practicing on that dish water, some day you'll surprise everybody and turn out a real bowl of soup! (Still PW 56) JAMES CAGNEY: The next time I’m pinched I hope I’m sent to a different jail... That thing you wear for a face is beginning to haunt me. (Still PW 15) JAMES CAGNEY: You owe fifty bucks? .. . That’s nothing . .. When you get so’s you can owe a million, you'll be a big shot. (Still PW 8) HOBART CAVANAUGH: I married her because she ran a boarding house and I was behind in my rent. (Still PW 47) ALLEN JENKINS: Ain’t I been a good pal? Who drank that gin you made that nobody else would touch? ... Me! (Still PW 85) DOROTHY DARE: Don’t go stretching that mind of yours or it’ll snap like an old rubber band. (Still PW 86) JAMES CAGNEY: No, you’d better not think —if we used any ideas you thought up we’d get life! (Still PW 50) JAMES CAGNEY: These bars are made to keep the wrong kind of people from breaking in! (Still PW 51) JAMES CAGNEY: Some day, when it’s nice, I’m going to knock you right out from be. tween those handlebars you listen with. (Still PW 12) —eeeeseseseseFSFSseseses POSTER CUT-OUTS eee Accessory paper on this film is particularly adaptable to cut-outs. Mount on compo board “and set up in store windows and other choice spots throughout town. Don’t forget to -addvarnish and flitter! Page Eleven 2