The Story of Louis Pasteur (Warner Bros.) (1935)

“Ghe Story of Louis Pasteur" E ReP EOcleT AGI TON ATE: PASTEUR’S AND MUNI'S Muni Considers ‘Pasteur’ Is His Best Film Role Paul Muni considers his role as Louis Pasteur, the famous French scientist, in which he will AP MCAw mab eb, . ...diean cae TheaBUOMAOMMG ME Actes. y » not only his greatest characterization, but the turning point in his screen career. Although Muni has given to the world such famous characters as “Searface,” the gang leader, the escaped convict in “I Am a Fugitive,’ and the Slav miner in “Black Fury,” this is the first time he has portrayed a world figure and given a characterization exactly true to life. His other roles were largely fictional, or composites. Even his part in “IT Am a Fugitive” was not biographical, despite the fact that it was based on the life story of the author. But Muni makes the real Louis Pasteur live and breathe on the screen—his make-up is taken from photographs of the scientist, many of the characters in the film are historical, and every incident is based on fact. Pasteur’s life was go dramatic, so filled with action, tragedy, romance and pathos, that nothing else was needed to make it one of the most gripping screen dramas ever filmed. ‘ For the first time Muni’s pow _—s~ v= Shee. eS OU | a given full scope. “The Story of Louis Pasteur” is Muni’s 10th picture in the seven years he has been in the screen. een tee ae \ Paul Muni Film Drawing Throngs To The Strand Paul Muni’s tenth picture, “The Story of Louis Pasteur,” the Cosmopolitan production now @Rowing at the... Theatre as a First National release, will take its place among the big smash hits of the sereen from a box office standpoint, according Mee... » Manager of —— Theatre. So much interest has been aroused by this first of the screen biographies, for all incidents in the film are taken from the life of the great French Scientist, that hundreds of people are coming from adjoining communities, Where the picture has not yet been released, to gee it. “The Story of Louis Pasteur’ may prove to be an even greater box office picture than ‘T Am a Fugitive From the Chain Gang’,” ae (manager) declared. “Muni draws crowds whenever he appears in a picture for he selects his own stories, and never makes a picture until he is gure that it provides real scope for his artistry. Remember that he is the outstanding star of the screen, and has been in pictures more than geven years, during which he has made only 10 pietures. Every one has been an artistic hit—and most of them have been big money makerg for the theatre. But ‘The Story of Louis Pasteur’ seems likely to be as big a box office picture as it is an artistic success and that’s the answer to every showman’s dream.” And here's another anniversary idea, based on the fact that this is Muni's tenth film—and tenth big hit! That's worth a splash if anything is, SO we've devoted this Page to a big Muni build-up. Look and see which stunts you can use, and then start lining up your own local angles. @ DECORATING THEATRE First of all, you'll want to decorate your theatre so that everybody knows it's Muni’s tenth. Giant candles and banners on marquee proclaim your anniversary show. In lobby, stills from past pictures, stills of his various leading ladies can all be worked into displays. AND CONTEST ANGLES If you’re interested in contest angles, still displays suggested above can easily be transformed into contests. All you do is leave the names or titles out, and let the patrons try filling ’em in. Ducats to winners. INVITE DRAMA CRITICS Since Muni was famous on the legitimate stage before he went into Motion pictures you'll Probably want to invite drama critics to see Muni’s 10th film. And while you're inviting, you'd better contact Munj Club in town and tell ’em to be Sure to see show. AUTOGRAPHED PHOTO These miniature Photos measure 4” x 6” and are printed on heavy paper. Price, including imprint, is $3 per f you want ’em numbered consecutively for use in some sort of lucky number contest, add 50c per to above price. Order directly from: Economy Novelty Co. 225 West 39th Street, New York SALE PLUGS PICTURE Cco anniversary operation with store holding sale. Muni’s suggests Window and Muni’s—with -the same. plugs store’s anniversary co-op ads doing a ene GIANT POSTCARD? Giant postcard or telegram wouldn’t be bad, would it? Copy congratulates uni for swell work he’s done and wishes him future success. Patrons are invited to sign, and after about a week is up, you send it out to the Coast. ‘MUNI SCHOLARSHIP’ Dramatic school ties up with talent search on Stage. First prize, called the Paul Muni Scholarship, provides one year’s free tuition at the school for winner, while you give out ducats for the other prizes. ANNIVERSARY TRAILER How about a special trailer telling folks it’s Muni’s 10th hit? Showing shots from past pictures, it can be a sort of history of Muni’s work. If Price is prohibitive, same idea can be worked with a series of Slides. BIG CAKE IN LOBBY Credit card in lobby may be enough inducement to get bakery to make up a cake for lobby. Candles and inscription tell folks that it’s Muni’s tenth successive hit. After it’s been on display for a coupla days, you can have gal cut it UP, giving a piece to each patron. Paul Muni Has 10th Sereen Hit In Pasteur Film Paul Muni, acknowledged to be the greatest portrayer of character roles on screen or stage, hag been in motion pictures just seven years, during which he hag ecreated a new record. Every picture he has made has been a hit, each has’ been outstanding and his tenth film, the Cosmopolitan production “The Story of Louis Pasteur” which opens at the tre on as a First National release, is declared to be his finest and most dramatic work to date. Muni never plays two characters that are similar. His first two films were “Valient” and “Seven: Faces,” which he made in 1928. Then he returned to the stage until 1932 when two of his greatest pictures were produced. These were “Scarface” and “I Am a Fugitive From a Chain Gang.” The following year came “The World Changes,” in 1934 he made “Hi Nellie” and in 1935 he again delighted all movie fans with “Black Fury” and “Bordertown.” These two great pictures were followed by another of an entirely different type “Dr. Socrates,” and now Muni is starring in his tenth picture the first biographical drama of the sereen “The Story of Louis Pasteur,” which is basea on French scientist. Muni Names 12 : Scientists Most Helpful to Man While enacting the leading role in the Cosmopolitan picture, “The Story of Louis Pasteur,” which Opens St tlie, eweer tog! i): Theatre on eeu es » Paul Muni became go interested in the battle of scientists for mankind that he read many of their biographies. Here are the 12 he econsiders the greatest: Louis Pasteur—Foy his contributions to bacteriology; cures for rabies, puerperal infection. Lord Joseph Lister—For his antiseptie Surgery, and hig experiments creating the common use of antiseptics. Robert Koech—For his disecoyery of anthrax bacillus and tuberculosis bacillus. Pierre (and Mme.) Ourie—For their discovery of radium as a cure, Claudius Galen—Early medical writer, whose writing influenced physiology and pathology for many centuries. Hippocrates—First to disassociate medicine from priesteraft, and to direct attention to the natural history of diseases, Edward Jenner—For his discovery of vaccination. William Harvey—Who discovered the circulation! of blood. Hideyo Noguchi—Who discovered the parasite of yellow fever and prepared a prophylactic vaecine and a curative serum for combating this disease. Wilhelm Roentgen—the discoverer of X-rays. William Morton—At the age Of OF discovered the anesthetie properties of ether, Thomas Hunt Morgan—For his contributions to the study of genetics for which he received the Nobel Prize. Page Five e life of the famous —