The Story of Louis Pasteur (Warner Bros.) (1935)

‘ Eo “Lom te T “Bare Te WN Ghe Stary of Louis Pastews' TEWS FOR 5-DAY CONTEST Last Day Contest Last Chance to Win Free Tickets to See Paul Muni | | | 3rd Day Contest 4th Day Publicity ‘Variety’ Review May Win YouCan WinFree ; Y Tickets to New Theatre Tickets for You —_——_=) cal SID SILVERMAN Variety “Warner Bros. have made a truly great picture. It stands among the significant works of the screen. Told in such fashion as to grip every audience it will reach, ‘The Story of Louis Pasteur’ is headed for big acclaim. Profoundly stirring as sheer drama, it will widen the range of picture venturings. Muni is superb. Seldom has a picturer preview shown so strongly shared interest of men and women. Men were openly in tears of em the audience.”’ otional response throughout If you were the manager of a theatre that intended to show Paul Muni in ‘‘The Story of Louis Pasteur,’’ you would, of course, include some part of a ‘‘Variety’’ review in your advertising matter. Excerpts of the review are printed above the picture of Josephine Hutchinson. ‘Variety’? as everyone knows, is the weekly magazine of the entertainment world. Edited by youthful, aggressive Sid Silverman, ‘‘Variety’’ is a fearless critic whose writers praise only when praise is due—and praise sparingly even then. Yet ‘‘Silverman,’’ excerpts of whose review are shown above, found only the highest praise for Paul Muni and ‘“The Story of Louis Pasteur.’’ When the advertising campaign Paul Muni Film When Martin Quigley, famous publisher of the “Motion Picture Herald” praises a production, it is news in the motion picture in dustry, for Mr. Quigley is noted for the accuracy of his reviews and the soundness of his judgment. When he uses superlatives in praising a film, theatre managers sit up and take notice, just as Cindi Mia) eres , manager of the eh Theatre, who has booked the new Paul Muni film “The Story of Louis Pasteur” for the feature production beginning Rte eo ee (date). Part of what Mr. Quigley thinks of this picture is published here beneath the _ illustration showing Paul Muni in his two latest characterizations, Louis Pasteur and Dr. Socrates. There is one phrase in Mr. Quigley’s review that will be published in the paid advertising of the theatre. If you can find it, you'll probably be one of those who win two tickets to the...... Theatre for the opening of ‘The Story of Louis Pasteur.” Read the review, clip it, and underline the phrase YOU think should be incorporated in the advertising copy. Not more than 10 words should be indicated. Then mien i Gantest Editor of ithe Paul a ‘ wee ris Every reader who submits the five winning phrases will receive two tickets to see “The Story of Louis Pasteur.” “CHICK” LEWIS powerful production, \ 4th Day Contest Wins Highest Praise Showmen’s Trade Review “This outstanding hit will send patrons away talking, a impressive entertainment and a standout characterization by Paul Muni makes this a prestige picture of importance with world-wide appeal. The sheer drama of this great scientist’s fight for recognition builds to a great climax.” This is vour last chance. Wilm Hens, to win-tre-tickets-te—— see ’aul Muni in his greatest picture, Pasteur,”’ the Cosmopolitan production which opens at the ss ral Tere of The review published above was written by dynamic, hardhitting ‘‘Chick’’ Lewis, who previews motion pictures “‘The Story of Louis as a First National release. for the “Showmen’s Trade Review.” Like the other trade press reviewers, whose opinions have been published here for the past four days, Mr. Lewis is unknown to the general public. But every theatre manager knows him and every producer has the utmost respect for his opinion. These “trade paper” critics are hard boiled experts, who are sparing of praise and who rarely agree on any one picture’s supremacy. But the trade press was unani mous in favor of “The Story of Louis Pasteur.” In fact, the trade paper critics have said go many kind things about this production that the management of the theatre and of this newspaper find it advisable ‘to eall upon the fans for help in preparing the paid Ch ae we Con peredaapationiepictutes “ahaut, 2 advertising campaign which starts lished next week, it will be based year ago. Besides Muni and Miss ee eagle on phrases selected from the leadHutchinson, the cast includes i re ing trade paper reviews by...... Anita Louise, Donald Woods. 22 (0 (ee 2 ertititt. : (newspaper) readers. Each day, contestants will send in the one phrase of not more than 10 words that in their opinion is best fitted for the purpose. Every contestant who chooses all five of the winning phrases will receive two tickets to the Te3ieei Theatre for the premiere of “The Story of Louis Pasteur,” which opens there on.......... 4 This is the first time a film play has been based on actual events in the life of a great scientist. All the rich moving drama in which Pasteur lived, the romance, the tragedy, the thrilling action of his career are shown by a cast of leading film favorites headed by Paul Muni. The role of Pasteur’s devoted and long suffering wife is played by Josephine Hutchinson, who was a stage star before she en Donald Woods, Fritz Leiber, Henry O’Neill, Porter Hall and others. William Dieterle who was associate director with Max Reinhardt in making “A Midsummer Night’s Dream” directed the picture. Everyone will want to see this great picture, which Muni himself believes to be the best he has ever made. You can see it ag the guest of this newspaper by helping select phrases for advertising purposes. Even if you have not been sending in your selections, you can still do so by obtaining back copies of the....... (newspaper) and marking the phrases you think are the best in all three reviews. Tomorrow the review of Martin Quigley in the “Motion Picture Herald” will appear. MARTIN QUIGLEY __ Motion Picture Herald “In ‘The Story of Louis Pasteur’ the screen makes a great departure from prosaic formula. There is not a single trace of theatrical artificiality. Expertly acted and directed, its power to create and hold interest immediately gripped the preview audience and kept it in hushed silence all the way through. Here is a picture the worth of which is almost certain to impress both mass and class alike.” Now if you want to win two tickets to see this film, there is still time. If you have not already done so, clip all the reviews (the one above written by Chick Lewis is the fifth and last) under line the phrase (not more than 10 words) in each one that you believe the strongest and send it to the Paul Muni Contest Editor of thegtarace (newspaper) before eigt eestor , after which no entries will be considered. The five phrases favored by the majority of contestants will be used in the “ads,” and those fans who have selected all the winning sentences will each receive two tickets. Here’s more good news: In case no contestant has picked all five sentences, the 25 who have selected the biggest number of winning sentences will be given the awards. Page Seven