The Story of Louis Pasteur (Warner Bros.) (1935)

“bhe Stary of Louis Pasteur" No need going into any long-winded explanations of why this film would be of interest to doctors, nurses and staffs of hospitals. Here’s how to go about telling ’em . . . some new ideas, but mostly those we’ve seen actually put in practice—and successfully, too. LETTER-WRITING Writing letters to the doctors, nurses and hospital workers is just about the best method we know of to tell ’em about the film. Stress the Louis Pasteur angle when contacting these people—because that’s what they’ll be interested in. They're familiar with what this man did for the medical profession. SPECIAL SCREENING There might be enough publicity value in it to screen the film before opening to a number of the leading medicos in town . . . right in the hospital. If you do, be sure that all the doctors in town aren't there, because after all, you still have to figure on those guys to help fill your theatre. PHONE NUMBERS AT BOX-OFFICE Many of the medical profession will feel that they’re neglecting business if they’re at the theatre seeing the film. So tell ’em that if they’ll leave their name at the box-office, you’ll be tickled to death to call them in the event that ~ they receive'a Call during tne Snow: "THEATRE PARTY Get busy right after you book this film about arranging a theatre party for the medical profession. If you’re in any decent sized town there should be enough doctors, nurses and the like to fill the theatre. COMMENTS FROM THE DOCS The M.D.’s will be lavish with praise for the film. Get their written endorsements and then use the comments of the biggest and best known men for your lobby and ads. A trailer could be made up locally along the same line. CONTACTING MED STUDENTS If there’s a medical school in town, those boys are would-be prospects, every one of ’em. They’re studying along these lines and will be especially interested. Tell ’em with heralds, bulletin board notes and by getting their instructors to advise them about it. NEWSPAPER INTERVIEWS Might be able to get a big medical expert to give an interview to the newshounds on Louis Pasteur, talking about his contributions to science, etc. FREE RADIO SKETCH In addition to dramatic scenes from the picture, sketch contains interesting info about Muni. Twelve minutes in length, it | leaves three minutes ™ at beginning and end for picture plug. A note to Campaign Plan Editor, 321 West 44th Street, New York City, will bring you a mimeographed copy for each member of cast. Page Twelve JUMBO-SIZED HERALD Another big herald on another big hit! Sorry we haven’t room to illustrate it here, because it’s a colorful job that should help a lot toward selling film. Printed in vivid colors on high grade stock, herald measures 9” x 12”—+twice the size of the regular heralds. Cover and inside spread are devoted to plugging picture, with entire back reserved for theatre imprint. Expensive? Not on your life! Price is only $3.50 per M for 1 to 4M; 5M and over—$3.25 per M. Ask for a sample at your exchange. Church Is Interested Pasteur was a devout Catholic—one of the few scientists who was very religious. This suggests contacting Church to see if theatre party can be organized. If not, a word to the congregation and possibly a short talk to youngsters at Sunday School might interest them in your show. Tell Them About Leiber If your town has ever had a Shakespearean production, Fritz Leiber was probably in the cast because he’s toured all over the country playing in the Bard’s plays. If dr i LeIwer, hess ee ama editor remembers and he might give you a little plug in his column. Tcegedaeeialaiia is fe ee i A well HAVE A GREAT SHOW WITH VITAPHONE Group listed below will do a lot toward making this engagement a “stand out.” They’ve been carefully selected for use with this picture—so take your pick! “WILD WINGS” (Pepper Pot Series). Not just another nature film, but one that will amaze YOU with its beauty. (9 minutes—No. 1808) PHIL HARRIS in “DOUBLE OR NOTHING” (Broadway Brevity Series). Leah Ray helps the maestro in this tuneful comedy. (21 minutes—No. 1012) “| WANNA PLAY HOUSE” (Merrie Melody Series). The universal appeal of this color cartoon makes it a favorite. (7 minutes—No. 1402) “STEEL AND STONE” (Our United States Series). Thrilling as well as educational, with Milton J. Cross handling the dialogue. (10 minutes—No. 1906) B. A. ROLFE & ORCHESTRA in ‘OFF THE RECORD” (Melody Master Series). The bandmaster plus the Sinclair Twins dishing out some swell music. (10 minutes—No. 1506) “BETWEEN THE LINES” (Broadway Brevity Series). Lovely Bernice Claire in a sparkling miniature musical. " (20 minutes—No. 1013) BS XOP LAO yet. Ancveats GON Film Gets Honor Page Screenland, one of the most popular fan magazines, has awarded its Honor Page to “The Story of Louis Pasteur.’’ Facsimile above shows you what you and hundreds of*fhousands of readers will see in the Match issue. Why not get a copy and blow..up page for.lobby..display? planned campaign to cover surrounding towns will be worth all the e' : it, since you’ve got a picture that theyll tra for. Plan for ads and publicity stories in all newspapers within your vicinity, and spend a couple of extra dollars on your posting campaign to cover the entire countryside. CAMPAIGNING BY AUTO = TIRE COVER ls made of heavy, weather-proof fabric. Prices: Singly—45c each; 10 to 49—40c each; 50 or over—35c each. Add $2.50 for imprinting orders of less than 100. Over 100, imprinting is free. r {\ OD) fovis' pasteun MD BUMPER STRIP Is designed to fit any bumper. Prices: Singly—18c each; 10 to 49—17e each; 50 or over—15e each. Order directly from: CLUFF FABRIC PRODUCTS 229 W. 64th St. New York City Covering Néarby —