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LOBBY “LUCKY” HORSE BOARD
Idea: Promote stills of champion horses from your local newspaper files for lobby 40x60 as suggested. Staff artist prepares floral wreath. Horses are identified by number. Contestants receive ballots listing by name each horse pictured, fill in following: ‘‘Horse number __.... is Seabiscuit. I want to see Warner Bros.’ ‘The Story of Seabiscuit’ because .” Display copy reads:
PICK A WINNER
From Among These Champions! Identify "Seabiscuit" and win guest seats for Warner Bros.’ Technicolor Film, "The Story of Seabiscuit"
LIST OF CHAMPIONS
War Admiral Gallant Fox Challedon Man o'War Bold Venture Seabiscuit
Whirlaway Twenty Grand Shut Out
FREE!
RADIO RECORDINGS
5=-MIN. INTERVIEWS with Shirley Temple and Director David Butler
(on separate discs )
Also Free! SPOT ANNOUNCEMENT CAMPAIGN
l-min. spots and 15-second station breaks (all on one record )
Order any or all records direct from Warner Bros. Campaign Plan Editor, 321 W. 44th St., New York 18, N. Y.
Be sure to specify which you want!
COLOR-IN CONTEST
As used in the 250-theatre advance premiere in the following states: Indi
ana, Ohio, West Virginia, Kentucky and Pennsylvania.
How to Use Them:
NOTE: Two illustrations (above) shown here in reduced size. All three illustrations measure 2 col. each (see cut at right), are available all on | mat.
.STUFFER
National Tie-Ups LUX SOAP
Full-page ad breaks in November issues of following publications:
Ladies’ Home Journal
Woman's Home Companion
Good Housekeeping
Photoplay
True Story
Cosmopolitan
True Confessions
Successful Farming
Seventeen
Capper's Farmer American Weekly (Nov. 6th}
DELTAH PEARLS
Full-page, full-color ad breaks
in current issues of
Silver Screen Photoplay Motion Picture
COUNTER CARD — 30,000 laminated (new process) cards in 4 colors — size 1016” x 14”—nationally distributed to Deltah dealers!
EVANS PURSES
Full-page, full-color ad (see cut) appears in November issue of Harper’s Bazaar. *
WINDOW DISPLAY CARDS (not illustrated) in full-color | —Evans distributes 25,000 to | — dealers from coast to coast. | For extra ad proofs, other in
formation, write to: Mr. Alfred F. Reilly Evans Case Co. North Attleboro, Mass.
“THE STORY OF SEABISCUIT” COLOR-IN CONTEST
FOR NEWSPAPERS
Plant 1 a day for 3 days in advance of opening— award pass prizes.
AS THEATRE THROWAWAY
Display winning entries |
on lobby board.
AS PACKAGE
| Work it with cooperation | of local merchant!
ORDER “‘Color-In Mat No. 719-201-X” from National Screen Service Exchange.