The Telegraph Trail (Warner Bros.) (1933)

PUBLICITY JOHN WAYNE’S ON THE WARPATH .. Mat 215 — 30¢ . and it looks bad for his enemies in “Telegraph Trail’, coming to the Strand on Friday afternoon. (Opening Day) JOHN WAYNE WESTERN BLAZES ITS WAY ACROSS THE STRAND SCREEN TODAY “The Telegraph Trail”, stirring Western motion picture, opens at the Strand today. Starring John Wayne and “Duke”, his miracle horse, the _ picture presents a thrilling account of the perils and harships undergone by early pioneers during the stringing of the first transcontinental telegraph. John Wayne, husky, young cowboy favorite of thousands, plays the role of a government scout, entrusted with the dificult job of seeing that the wires go through. He is assisted by Frank McHugh and a cast of hundreds of Indians. The most exciting scene of the picture occurs when the white men’s camp is beseiged by a formidable tribe of redskins. The camp is almost wiped out, but Wayne climbs a telegraph pole, wires the U.S. Cavalry and the Indians are defeated by the soldiers in a ferocious hand-to-hand battle. The picture was produced by Leon Schlesinger. (Lead Story) “TELEGRAPH TRAIL”, ACTION CRAMMED THRILLER, COMING TO THE ‘TELEGRAPH TRAIL’ STAR, REAL SON OF THE WEST John Wayne, young star of “The Telegraph Trail”, coming to the Strand Friday, is one of the most popular cowboy stars in America. He tips the scale at two hundred pouns and stands six feet two without boots or sombrero. John is in his late twenties and is a real son-of-the-West, having been born and raised in the California hills. At college he was a star athlete and captained his football eleven. His earliest recollections are of the saddle and the open trail . . . hence his natural ability as a cowboy on the screen. INDIAN WARFARE RETURNS TO SCREEN WITH A WHOOP! For the first time in years, real honest-to-goodness Indian warfare is again being shown on the screen. “The Telegraph Trail’, starring John Wayne, is now playing at the Strand, and features the adventures of a young frontier scout sent out to defend the first transcontinental telegraph line against marauding Indians. Hundreds of real redskins were used in the Warner Bros.-First National Picture. STRAND FRIDAY Six shooters will be in vogue Friday when “The Telegraph Trail” opens at the Strand Theatre. Starring John Wayne and his miracle horse, “Duke”, the Warner Bros.-First National Picture brings back a glorious episode in the history of America’s pioneering days. The story deals with the attacks made by the Indians upon the men stringing the first transcontinental telegraph. Sent out to protect the men, Wayne becomes involved in desperate hand-. ‘to-hand fighting Mat 114 — 15¢ JOHN WAYNE with the Indian marauders, who are led by a white renegade. One night the Indians make a mass attack on the camp and during the ensuing battle, the camp and the wires are almost completely destroyed. The telegraph line is finally completed after the husky, young cowboy signals the UO. thundering to his rescue. All evidence on hand points to a definite rebirth of these popular Westerns and the Strand expects a big crowd Friday when “The Telegraph Trail” roars across the screen with guns blazing. EXPLOITATION COWBOY AND INJUN PARADE Every kid has either a cowboy suit or an Indian outfit that they love to wear. Run a parade from the heart of town right up to your theatre. At the head of the parade, a young fellow, dressed as John Wayne, rides a big white horse. Boy scout band can cooperate and furnish music for the event. INDIAN FEATHER TEASER STUNT Dress up one of your ushers as an Indian ... blankets on back, feathered headdress, red face, etc. He distributes multicolored Indian feathers, with copy announcing your showing of “The Telegraph Trail’, as he parades town. USE TELEGRAPHIC ‘DISPLAYS, PARDNER Round-up amateur telegraphic instruments and use them for lobby display. These can be obtained from boy scouts, clubs, local “hams”, etc. Feature these in your lobby alongside of professional instruments. WILD-WEST HERALD Get your local printer to imprint some rip-snortin’, wild-west heralds. the ads on page three. Pick up ad mat No. 211 and feature copy from They make swell bally to be dis tributed at boys’ clubs, boy scout meetings, school yards and all other places where kids congregate after their classes. COWBOY-INDIAN | LOBBY DISPLAY Your local costumer can probably supply you with cowboy and Indian displays to use in your lobby. Feature: clothing, tomahawks, tepees, papoose carriers, saddles, chaps, feathered headdresses, guns, riding boots, lassoes, etc. JOHN WAYNE WESTERN CLUB Start a John Wayne Club and let the kids organize it themselves. Supply them with stills of the star, give them a cowboy yell, a secret password, etc. Good for the entire series and will bring the kids in to every John Wayne Western. Country of origin U. S. A. Copyright 1939 Vitagraph, Ino. All rights reserved. Copyright is waived to magazines and newspapers. ‘S. Cavalry, who come.