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‘1881’ Rogers Silverware Promotion
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£1 ~y a ; a. , * ROGERS BSS yd a BF Ged! eine oa 3 wee Zeon filverplate
Uta ONEIDA LTB. swilversmiths
MORE BER YOON ORMEPEE DO PSR
SS ROGERS
ALEXIS SMITH
Stereeiregy ey
THE TWO BRE. CARRS
& Meine: Brak Pe sucior
A The Full-Page Ad A |
Oneida, makers of "1881" Rogers Silver, tie-in with ''The '
Two Mrs. Carrolls'’ in a two-way national promotion that :
includes the full-page, four-color bleed ad reproduced above, rN The Display Card A
ce and the aad 14"'x1734" display standee for winSer ee Se a
ow or counter, shown above, right, both of which star g
Alexis Smith and credit the film. Ad schedule, with 2nd : eee ee eS |
cover position in every case, is: Modern Screen, June; CARDS, WRITE TO: MR. JAMES BROWN, |
Screen Romances, June; Today's Woman, June; Modern . MOSER & COTINS, 10 HOPPER ST., UTICA | |
Romances, July; and Charm, August. By INE NG
———— | | fo
Stage And Screen Stills For 3-Way Use Raleigh Cigarettes Dual Ad Campaign
FOR PROOFS of THis Ap,
CONTACT: MR. WM. KEARNS, TED
BATES AGENCY, 630-5TH AVE,, NEW YORK 20, N. Y.
TO SIV FRESH LONOER/
PE TASTE BETTER S PO EARLE AULD S
Elizabeth Bergner and Victor Jory as they Barbara Stanwyck and Humphrey Bogart
appeared in the Broadway stage production enact the same scene from Warner Bros.’ of "The Two Mrs. Carrolls,"" a drama by motion picture version of "The Two Mrs. Martin Vale Carrolls"’
"The Two Mrs. Carrolls'' enjoyed a two-year run on Broadway with Elizabeth Bergner and Victor Jory in the roles portrayed on the screen by Barbara Stanwyck and Humphrey Bogart. A big moment in both film and play is the scene illustrated here as it was on the stage (left) and as it is in the picture (right). Use stills (available as a set of two) for newspaper layout, dramatic school, library and lobby display. Copy tag line reads:
Warner’s newest film hit—from the stage play
that ran for two solid years on Broadway!
The stills also suggest a "Hit-Plays-Into-Hit-Film" contest, combined with past War
ner film hits from stage plays like ''Dark Victory," ‘Janie, "Arsenic And Old Lace," "The Male Animal" and ‘Watch On The Rhine."
Here's the 600-line Raleigh ad featuring Humphrey
ia ye. tesuins. dita ict ete atte ise OR ee { Bogart and crediting the film. This, plus a 200-word ORDER: stAGE-sCREEN DISPLAY STILLS NO. 9 9 z PLAN EDITOR, 321 W. 44TH STREET, NEW YORK
papers across the country during the period from
| i | 648, SET OF 2, FROM WARNER BROS.’ CAMPAIGN ad (not shown here), is scheduled for 160 news| 18, N.Y. | | !
April through June.
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