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Let me tell you about a murder that had remained one of the few unsolved mysteries in the annals of man's evil search for the perfect crime. For decades it refused to unloose its secrets to the plodding scrutiny of Scotland Yard. Then the
startling truth suddenly revealed itself. Author Israel Zangwill reconstructed the whole frabric of the monstrous crime in a novel of sheer suspense. The Reader's Digest re-told the story to its millions of readers. Now it
is on the screen
+». your screen...
... A CHALLENGE TO THE WITS OF ALL WHO SEE IT. — . AN INVITATION TO YOU AS A SHOWMAN TO MAKE THIS CAMPAIGN THE MOST SUSPENSEFUL, THE MOST PROVOCATIVE IN ALL YOUR HISTORY!
Above all, remember... *“No One seated during the
climax of ‘The Verdict’ ”’
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‘The Verdict’’ Trailer Serves As The Basis For This Unique Theatre Stunt
Here's a most unusual stunt, to be staged in your theatre just before screening the trailer for "The Verdict." At the conclusion of the feature presentation, bring the
house lights up a little and announce over the p.a. system:
“Ladies and gentlemen, we request your kind cooperation in an interesting experiment. In just one moment a scene will appear on the screen. This represents an actual occurrence you might be witnessing on the street. On leaving the theatre you will be handed a post card by a member of the theatre staff. We request that you note on this card exactly what
you have seen, as best you can remember.
“The purpose of this experiment, ladies and gentlemen, is to determine scientifically the accuracy of so-called eye-witness descriptions. Sponsoring this test are (list sponsors, including district attorney, leading psychologist, criminologist and newspaper editor) who are present in this theatre tonight. By your responses it is hoped to add light to the longstanding argument on the value of eye-witness testimony versus circum
stantial evidence in criminal prosecution. Your cooperation is cordially
invited. We eagerly await THE VERDICT."
Prepare a slide from a photograph of a local news event, such as that of a street accident. Flash it on the screen for 2 seconds . . . and follow immediately with the
trailer for 'The Verdict."
Follow through for complete newspaper coverage of the stunt, with reproduction of the photo used in slide; an analysis of the replies by the district attorney; a straight story of how the experiment was conducted; and a tie-in story showing how even eyewitness accounts (the answers will surely vary according to previous tests) can prove as
dangerous in convicting an innocent man as does circumstantial evidence as portrayed
in "The Verdict."
“THE VERDICT” CARDS, printed locally, should be prepared as suggested below for distribution to patrons as they leave your theatre. Also provide an
Answer Box in which filled-out cards may be placed.
WHAT IS “THE VERDICT”? ??
Following is a description of what | saw flashed on the screen during the test conducted by the District Attorney to determine the relative
value of eye-witness testimony vs. circumstantial evidence.