The Verdict (Warner Bros.) (1946)

SELECTED TIE-UP STILLS Here’s What You Can Do President: . Ellery Queen HERE’S WHAT THE COUNTRY’S TOP MYSTERY WRITERS SAY + + + » MYSTERY WRITERS OF AMERICA Vice Pres.: Incorporated About it! Lawrence Treat = Secretary: FOR LOBBY . Robert Arthur d | make an_ enlargeTreasurer: renaer ee ‘ ment of this letter Helen McCloy : PLAYSUIT from the Mystery e Gs Still “Joan Lorring 60" Writers of America, postin : Inc. for display in paces lobby or out front. see | Use the space in Dele te a this column for James M.-Cain After a special screening of George Har playdate credits. FOR BOOK STORES mon Coxe Brett Halliday "The Verdict" for the Mystery Writers of America, here is the verdict rendered by many of the . . get the same Dorothy canes 2 ; Sd eiacit ‘atciall Hughes most distinguished writers of mysbook stores and ee tery stories in the world. lending libraries ice The Jury of Mystery Writers Say:featuring the ficLockridge Ne tion from the pens Tach Pentecost . of these famous Edward Radin mystery writers. Helen Reilly Add a display card ae i Craig Rice announcing... . ; "Here's the story Vincent Starret Reader's Digest called the most baffling ever written.” "We urge you to see it from the CIGARS stant,” Still "Sydney Greenstreet 49" "Solid story, terrific climax..." "Completely entertaining." Rex Stout "Different, entertaining, delighful." "Surprise punch in the ending." "Out-of this world. *’ "Elegant atmosphere." e FOR DIRECT MAIL . reproduce this letter as shown for mailing to public libraries, book clubs, college libraries, newspapers, publishers and fan clubs. Also insert as reprints in all program mailings. Add playdate credits. "The ending is dynamite." (Signed) THE MYSTERY WRITERS OF AMERICA, Inc. MILLINERY Still "Joan Lorring 53" ye me ee ec ee ee ee ————————S——————_—_——_— ee emer Fm ‘me {S = |S; ss a a ee eee ee ea ae ec re ere salamat ila ORGANIZE “THE FAT MAN'S PROTECTIVE ASSOCIATION” Prepare the following scroll for a gag based on Sydney Green Title May Be Adapted To Newspaper Co-op Campaign Plan a co-op ad page with your newspaper's advertising man SWEATER Still "Joan Lorring 64" street's fame as ‘The Fat Man.’ Arrange for a group of fat men to sign the scroll and make the presentation to you on your stage. Get newspaper coverage. Place the scroll in your lobby. ager '>cod on the tie-in slogan: We, the undersigned, do hereby organize “THE VERDICT: More people prefer (brand rs he Tat Mans P, rotective Mvciatiod in special tribute to Sydney (Sat Man) Greenstreet whose unsurpassed career in screen villainy has caused the transformation of all fat men from objects of ridicule to paragons of power. With grateful acknowledgement, this association resolves not to divulge the shattering surprise climax of Mr. Greenstreet’s newest screen venture, “The Verdict,’? to any or all persons: name) to any other (type of product) The same idea can be carried out on institutional lines, such as "More people shop at Store ................ , or for transit lines: "More people use Rapid Transit Lines................ "In each case add a credit line reading: "The Verdict . . . The Story The Readers Digest called the most baffling ever written. Now SPORT JACKET Still "Sydney Greenstreet 35" showing at the Strand Theatre.’ As a further tie-in, arrange Order “655 Tie up Stills’—by number— from Warner Bros. Campaign Plan Editor, 321 West 44th St., N.Y. 18, N.Y. for pledges, numbered in sequence, to be signed by persons in cooperating stores promising not to divulge the ending. (Add Signatures ) Announce that those whose pledges bear the lucky numbers listed in your lobby will receive free tickets.