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TEASER CUT-OUTS IN LOBBY
The three dramatic photos of the principals in the cast may be adapted as illustrated here to a series of lobby standees. Build them as high as your lobby space permits and place around lobby and in foyers in advance of your regular displays. iS
Order “655 Standee Stills’—-sets of 3—from Warner Bros. Campaign Plan Editor, 321 West 44th St., N. Y. 18, N. Y.
THROWAWAY “SUMMONS” FANS TO YOUR SHOWING
This is a
SUMMONS
inviting you to appear at the
STRAND THEATRE DATE
where the screen will unfold
the story which the Readers Digest called the most baffling ever written
...with the kick-in-the-teeth
climax that will stun you!
Warner’s Sensation of Sensations!
This teaser throwaway is aimed to summon your patrons to serve in the audience jury viewing “The Verdict." Mat is available; print locally, and be sure to change theatre name and date shown in illustration above. Distribute in lobby, on streets, via
program mailings and house-to-house.
NOTE: Actual mat is 4'' x 9"; shown here
in reduced size.
Order “655 Summons Mat 201X” from Warner Bros. Campaign Plan Editor, 321 West 44th St., N.Y. 18, N.Y.
Remember!!! NO ONE seated during the elimax of °**The
Verdict’! —
Tell ‘Em When The
Crucial Climax Is On
18 18 THE SCHEDULE OF PERFORMANCES OF THE LAST C L SCENES 2
Here's an extra way to display the Special onesheet warning patrons that no one will be seated during the film's climax (see page 2). Clock faces are of compo board; shadowed areas indicate the last ten minutes of each feature presentation.
FBI And Police Prepare Lobby Exhibit
“SCIENTIFIC CRIME DETECTION PREVENTS, . A MISCARRIAGE OF JUSTICE IN
"THE VERDICT
| HS DISPLAY COURTESY OF POLICE DEPARTMENT Wh
Invite the FBI Regional Agent and your local Police Department to prepare an exhibit for lobby (or prominent Main Street window) showing devices and methods used to convict criminals scientifically, to avoid the pitfalls of circumstantial evidence.
Special Invitations
Invite the town's District Attorney and his staff to a special screening of "The Verdict." Follow up with a lobby display of a photo of the D.A. and a statement from him regarding the film
(for newspapers, too!)
Also: Invite jury which has just rendered a verdict in local Criminal Court to see the film. Get statements from each member, for lobby and newspapers, on their attitude toward convictions based
on circumstantial evidence.
40 x 60 DISPLAY HIGHLIGHTS MYSTERY
lien eC
SIDNEY GREENSTREET PETER LORRE-LofiNG :
Sensational F RIDAY
This cut-out standee is easy to prepare as shown. Add a shadow cut-out behind two male figures on which to letter the strong copy. Required stills
are available.
Order 655 Display Stills’’—set of 2—from Warner Bros. Campaign Plan Editor, 321 West 44th St., N.Y. 18, N.Y.