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THING FOR
Your Stunt-Of-The-Week: WIN A FURLOUGH DATE
In “The Very Thought Of You,” when Dennis Morgan returns from eighteen months overseas he runs into Eleanor Parker, a girl he hasn’t seen in years, and an otherwise ordinary furlough is turned into a glorious holiday as they fall in love. The incident, important in the film, can form the basis
of a good human interest stunt and offers excellent material for local press features. Here’s the idea:
Canvas local families a week or two prior to your opening to co-op tie-up with local restaurateur, night club and taxi or other determine which local servicemen will be home on furlough local transportation service.
for the week of your playdate. Choose one or two (or more, : ; : :
Announce the winners, both girls and servicemen, in your local if feasible) of these boys as winners of a special Furlough Date ; :
press a day before opening. Publish the schedule of plans for which will include a date with a girl, free transportation, dinthe Dates. ner, the theatre and late-dancing. You might choose one sol
dier, one sailor and one marine for best all-round appeal. On opening night, arrange for newspaper and radio coverage
as well as photographers to accompany the Dates, hold on-theAt the same time, plaster your town with an announcement
t intervi te. The “theatre’’ heduled will b f stating that the girl (or girls) selling the most War Bonds on ee oe iO eae a pies eels: ae
course, your opening of “The Very Thought Of You.”’ or before a specified date (in advance of your opening) will ey ees : win a date with the soldier, sailor or marine on furlough. Be sure to mention your playdate in all advance and current
Set the Furlough Date for the night of your opening. Arrange stories.
5-Column Newspaper Feature Available
The timely problems facing a young couple in love in a war torn world and their ceaseless struggle to survive, despite the heartbreaking odds against them, are graphically described in Warner Bros.’ poignant love story, “The Very Thought Of You,” currently playing at the ...... ..... Theatre. Starring Dennis. Morgan and Eleanor Parker as the youngsters, the film depicts the hazards—and the rewards — inherent in q war‘time marriage, typical of the A en ee
many kiss and run to war When Janet (Eleanor Parker) tells her
protean se
Called away on his wedding night, Dave Dave, wounded, returns home and greets
ceremonies being performed parents she will marry the young soldier (Dennis Morgan) arranges a second honeyhis new son for the first time. Janet, aided
ae a £P she met only recently, her mother (Beulah moon with Janet. Unable to find housing by Dad and a younger sister, has finally
daily ever since young AmerBondi), infuriated, strikes her... but Dad facilities, they camp out. G.I. buddy “Fixsoftened Mother’s heart. The family preica climbed into uniform. (Henry Travers) intervenes. it” (Dane Clark) helps them get set. pares a real homecoming for him.
This interesting 5-column newspaper feature for movie pages, special feature sections, ete., is fast becoming a “must”
as a regular service for newspaper readers. Available all on one mat.
ORDER “Very Thought Of You” Movie-of-the-Week Mat No. 501-B, 75c, from Warner Bros.’ Campaign Plan Editor, 321 W. 44 St., New York 18, N.Y.
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