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FOUR SWELL TEASERS USHER IN HUMAN INTEREST CAMPAIGN
These four teasers, arresting and different, should be used in all three of the following ways, for
most effective results:
1) NEWSPAPERS: One each day, in advance of your
regular display ads, or all four run-of-paper same day
as your opening day ad. If used in latter way, tag each
teaser with a special line directing reader to your big
display ad.
2) ACCORDION-FOLD THROWAWAY: Print all four
together for throwaway to be distributed by direct mail,
in local restaurants, lobby, etc.
3) DISPLAYS: Blow up and use individually as tack
cards for lobby or counter cards for local department
stores, specialty shops, etc.
Available all on one mat. ORDER “Very Thought Of You’? Teaser Mat No. 301-B, 45c, from Warner Bros.’ Campaign Plan Editor, 321 W. 44 St., New York 18, New York.
More Newspaper Ideas... INTERESTING COLLECTIONS
Here’s a title-selling idea that’ll hit home with every family in your community. Many of your local boys, long overseas, have had countless write-ups in the press, recounting their exploits. Families have become individual clipping-bureaus, many keeping special scrapbooks, collections of clippings, souvenirs sent them from overseas, etc. Run a one-day contest in your local press announcing prizes (War Bonds and guest seats) for the most interesting scrapbook, collection, ete., submitted on behalf of local heroes. Key your newspaper story to this line:
““He’s been away a long time but you never forget him for a minute, do you? What special thing do you do that tells him:
‘THE VERY THOUGHT OF YOU’
is always with me!”
Winning scrapbooks and collections can be retained for
lobby display during your playdate.
INQUIRING REPORTER
Arrange for a roving reporter or photographer to stop men in uniform and put the following question to them: “In ‘The Very Thought Of You,’ Dennis Morgan and Dane Clark return home after eighteen months in the Aleutians, during which time they never see a woman. They think all women are beautiful. Are they?”
Contact your local newspaper to arrange for publication of their answers, as a regular Inquiring Reporter layout or a general feature. The story should have wide appeal.
Popular Cartoon Feature Scores These Many Ways
An old favorite, this 2-column cartoon feature has various uses, among
them: as regular newspaper feature; blown-up, as lobby attraction in
black and white or colored in for special effect; printed as color-in throwaways for children; and as basis for color-in newspaper contest designed for kids’ participation, with guest seats to your playdate for win
ners.
Available as mat. Order “Very Thought Of You”? Cartoon Mat No. 201-B, 30c, from Warner Bros.’ Campaign Plan Editor, 321 W. 44 St., New York Pe Aa, Pee &
THE VERY THOUGHT OF YOU" ASTUTE CASTING GIVES SINGER DENNIS MORGAN A CHANCE TO INTONE THE OLD TIME FAVORITE
AND UNCOVERS A BRAND NEW
E Me. COMEDIAN IN NEWCOMER
; ger es DANE CLARK. sy!
~
L 1 NO 2 u (Y) "CLAUSTROPHOBE | >=>— SA
Pirectop
CH CO AL
[ELEANOR PARKER AND FAYE EMERSON, AS : THE GIRLS WHO ARE ‘ |) LEFT BEHIND IN : “THE VERY THOUGHT OF YOU ‘SS GET JOBS AS PARACHUTE FOLDERS. ACTUALLY, THEY 4 = PUT IN SEVERAL DAYS’ ’ ADVANCE WORK AT A NEARBY INGLEWOOD FACTORY TO MASTER THE COMPLICATED TECHNIQUE.
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