The White Angel (Warner Bros.) (1936)

THE WHITE ANGEL Bs Pid TAS DOCTOR AND NURSE ANGLES FOR UNLIM Outlined ion these pages are number of angles for stunting on the medical theme. While you'll probably make additions, these are suggested to give you an idea of the numerous stunts and tie-ups this avenue of promotion offers. The doctors and nurses will be anxious to see show, so make every effort to tell ‘em it's in town. FIND LOCAL WHITE ANGEL Might try taking crack at newspaper editor to see if he'll co-operate with you in finding town's White Angel among local nurses. It could be in form of prettiest or most popular gal contest. Paper runs contest stories, nurses’ cuts, ballots and, naturally, story on film as inspiration for stunt. Readers cast votes for favorites which are either sent in or dropped in boxes at theatre. Every day during run of film tallies are published in paper. For prizes, tie-up might be arranged with merchants whereby they give out wearing apparel, beauty treatments, etc. You'll want to honor winner on stage . . . so see if prominent city official or medico will do the honors of presenting to town its White Angel. SCREENING FOR BIGWIGS Screening film for heads of medical and nursing societies as well as for prominent people in town should be an aid to your campaign. You'll want to tag big shots after screening for quotes that can be blown up for lobby or front display or inserted in ads. If you're using mail suggestion found elsewhere on this page, you could use these quotes to good advantage. DISPLAY OF INSTRUMENTS Hospital head might be anxious to educate laymen about hospital routine if you talk to him in the right way. If he plays ball he might lend you hospital paraphernalia for lobby display along with interne and nurse. Publicity stories released on bally tells folks that interne will answer questions pertaining to health; nurse to give demonstrations on routine activities of care of the sick. Her stuff can be first aid hints, changing sheets with patient in bed and other such duties. CRASH MEDICAL MAGS Page 25 is packed with stories of interest to the profession, so why not see if you can plant ‘em in local publications? Might be a good idea to spot an ad in a couple of their magazines, too. Page Six INTERVIEW NOTED MEDICO Local newspaper editor might think it worth while to follow up your suggestion about interviewing prominent medico about the contribution of nursing to the profession. What better example could there be than Florence Nightingale? If ed wants to use illustration . . . a costume still of Kay Francis does the trick. SEND 'EM ALL LETTERS Letters sent to nursing associations, medical societies, hospital officials and individual nurses and doctors might result in fine word-of-mouth plugging campaign. And if you're in the throes of forming a committee of docs and nurses to give pic boost . . . mail's one of ways to set scheme in motion. HOLD HOSPITAL BENEFIT Film of this type suggests charity theatre party for benefit of hospital. A good idea would be to interest ladies guild to sponsor—with proceeds to go for room equipment. Ladies might dedicate bed and room to Florence Nightingale or Kay Francis. Ceremonies take place with city's big shots in attendance — which should bring out newshawks and photogs. WAR NURSE GIVES TALK If you've got your finger on a war nurse, maybe womens’ clubs will be interested in having her down to meetings to spiel about her experiences. You contact committee women about putting her on speaking programs during run of film. She might also bring in facts about how system of war nursing has changed since days of Florence Nightingale. After her talk she tells ‘em to see film to see noticable change... which should plug show with those who count. ANNIVERSARY HONORED Docs, nurses and laymen might be interested in knowing that the | 16th anniversary of the birth of Florence Nightingale was celebrated on May | 5th with proper ceremonies over the entire world. While you're figuring out publicity stories to be released you might include this fact among ‘em and also that Kay was picked as guest of commemoration exercises on Pacific Coast. SPOT PLUG PROMOTION Company sponsoring health food or appliances might be interested in tieing-up theme of picture with their product. Copy slant? "The makers of (name of product) ever conscious of the debt the civilized world owes to Florence Nightingale urge you to see the film version of the story of her life, etc., etc." BUSSES FOR THE NURSES Contact hospital superintendent about offering to put a bus at disposal of gals after they come off duty and want to see show. Supe gives you schedule of shifts and bus meets ‘em as they come out. You'll want to banner busses with appropriate copy. Suggested line might be: "This Bus is for the Exclusive Use of ‘The White Angels’ of St. Luke's Hospital Who Are Going to See Kay Francis in ‘The White Angel’ Now at the Strand Theatre." The flash of uniforms en masse should make a pretty sight and help in the bally. When nurses go in, you'll probably want to give ‘em a special section to sit in, won't you? PAPER'S HEALTH COLUMN Lots of papers feature a column by well-known national physician who answers questions pertaining to health sent in by readers. Scoot down to editor and see if he'll go for such column if prominent local doc does the chores. Introduction to column gives credit to film and tells folks to write letters to health editor week before pic plays. Medico answers first ten possibilities received every day. Illustrations for column could be a still of Kay Francis from film. STORE HAS "WHITE" SALE This time of year, department stores are featuring wearables in white. There's your cue to make use of your in with display manager by asking him to feature a white ensemble from head to foot. Try getting sign planted in window with copy reading: "White Ensemble as Lovely as Kay Francis in ‘The White Angel’ now at the Strand Theatre,"’ smacks your plug across. HEAD NURSE PLUGS FILM When teachers at nursing schools and hospitals lecture pupils on history of profession, try arranging for them to plug your film. Can be done in a very dignified manner. Instructor merely suggests that picture will give them graphic description.