The Widow from Monte Carlo (Warner Bros.) (1935)

EXPLOITATION aaa eee ell HERE’S THE WAY TO SELL THE O<_€_€_€_€_€€€_Ct€__€ioiiwtIiiMIiMiiiiiiiiiii iim SCREEN’S NEWEST AND MOST iil VWD27!”!woOE_TEOEC_ToO6OO_w$6«Kit hh THRILLING ROMANTIC TEAM FOO YOUR TIE-UP IN CLASSIFIED COLUMNS Beauty Shop Co-op Ad CAN YOU HELP WARREN WILLIAM | The Del Rio Coiffure Find The Name of THE WIDOW FROM MONTE CARLO? : In the Strand’s new film hit, “The Widow From Monte Carlo,” Warren SS “play~a by ores Del Rio, but petore he has a chance to find out her name, Inspired by lovely Dolores Del Rio, now appearing in “The Widow From Monte Carlo” at the Strand Theatre, this coif @ fure is our teature of the ® week. Ten expert barbers await YOU, ready to design a hairdress suited to your type beauty. LEO’S BEAUTY SALON she disappears. The name of this fascinating character is hidden in the advertisements on this page. If you’re one of the first 20 persons to send the name into the Contest Editor of this paper, you will receive two tickets to “The Widow From Monte Carlo.” coming to the Strand Theatre soon. Showing this ad to beauty shop manager may tempt him to run similar copy. If so, order still Nos. Del Rio 454 & 455—10c each from Campaign Plan Editor, 321 W. 44th St., N.Y.C. For newspaper tie-up, why not a hidden name contest in the classified columns? Del Rio's name in the picture is the Duchess of Rye. Advertisement similar to the one ‘llustrated tells folks to find the hidden name, which is spotted in the ads. (Still is No. WW 185—10c,] Tie-up With Veiled Lady Heavily veiled woman can wander around SET UP TRICK MIRROR This scene from film shows Del Rio and William looking in those distorted mirrors at an amusement park. Which suggests setting up a coupla these mirrors in lobby with caption: “And after you ve laughed at this, laugh at ‘The Widow from Monte Carlo,’ with Warren William and Dolores Del Rio.’ Hop around to local amusement park and toss a few passes at the head man — which should be enough of an introduction to bor row the mirrors from him. ___ Page Two WinkingHead onMarquee For marquee, how about a large head of Del Rio with cut-out eye? Light in back of eye goes on and off, giving the impression of a winking ‘widow. Gambling Equipment If Police Dept. didn't smash up all the gambling equipment during its raids, maybe they'll loan you some for a lobby pisgicy, Attendant explains how they work . . . if anyone doesn't happen to know. Folks Bet With ‘Widow For lobby gag, pretty gal can be seated at roulette table with sign "Play roulette with ‘The Widow from Monte Carlo’.'"' Patrons are each given a chance to play, with winners getting free tickets. If you know roulette, you'll know that you won't lose too many tickets. town, sitting in various hotels, bars and restaurants. Teaser campaign in cooperation with these places consists of ads of this type: "Have you seen ‘The Widow from Monte Carlo?’ She's having dinner this evening at the Loyale Restaurant.’ Same idea can be worked with various department stores and dress shops, possibly allowing the "widow" to parade in some of the dress models. And then there's the old one of the newspaper contest, with ducats for those who identify the "widow", who wanders about town. In order to win, y’ know, contestants must have a copy of the paper with them. Success on London Stage > Film was big success in London under the title "Meet the Duchess,’ so you'll probably want to tell folks about it in the course of your campaign. Good excuse for getting the drama eds down to write a column on film. Country of origin U. S. A. Copyright 1935 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers.