The Woman in Red (Warner Bros.) (1935)

EXPLOITATION YOUR CHOICE OF 34 SIMPLE | WANT A DIFFERENT NEWSPAPER CONTEST? | Here’s one that’s liable to start a new rage. Built around a game played by many Hollywood stars, it’s especially adaptable for newspaper use. Look it over. It’s plenty interesting. Order Mat No. 31—20c. “Cast Game,” Hollywood’s New Fad, Inspires Contest Wd He loved her but lost. 1 One of his first — he was a chauffeur. 4, Father of a newlywed daughter. “*Flirtation Walk” first film—Stanwyck’s suitor in her latest. A farmer’s son who worshiped her. Played her doughboy sweetheart. Hollywood film stars have a new fad, that is sweeping over the country almost as fast as did the Hollywood diet. They are all playing the Cast Game, which is furnishing the film folk much amusement and which is so popular that even Hollywood newspaper reporters are wiring de; tails of the game to newspapers all over the country. Dick Powell, noted Warner Bros. singing star introduced it at a party given in his home recently, and Joe E. Brown established a new speed record which as yet not been equalled. Here’s how it worked. Powell showed his guests pictures of five well known players. On the back of each photograph he had written a clue to the identity of the original. On one he wrote “he supported Barbara Stanwyck.” So much interest has been evoked that the Contest Editor has decided to give bisuawspaaestfoectvissatiess (newspaper) readers a chance to play the game in. connection with the forthcoming opening of the First National picture “The Woman in Red,” in which Barbara Stanwyck is the star and which opens at the.............. EMGAERO ROM: eis5cscists-cscstese The same five photographs with which Joe E. Brown made his record are shown here, together with ‘the Powell clues. Now name the players and tell in what picture they appeared with the lovely Barbara Stanwyck. Everyone who sends a _ correct identification of all five players and names the picture from which the photograph was taken, before A eer will receive two free tickets to see Miss Stanwyck in “The Woman in Red.” Brown completed his task in three minutes. This is a record hardly anyone not connected with the motion picture industry can equal. Five minutes is excellent time, six is good and eight is fair, PGR Grice essec (newspaper) has no time limit on its first game. Accuracy is all that is required. Each picture will have a clue. Players should be able not only to name the player, but the film to which the clue refers. And every one who can, wins the two tickets. Any number of players can compete, when the Cast Game is played in homes but few hosts will offer such valuable prizes as evening at NC ceteeges stasccsed theatre to see one of the film’s leading stars in the most dramatic role of her career. Miss Stanwyck has, in “The Woman"in Red” an. .opportunity that calls for every bit of her great emotional acting. She is supported by Gene Raymond, charming Genevieve Tobin and John Eldredge, who has done his best work in this story of people who play hard, ride hard, love hard and live squarely. ANSWERS: 1. Clark Gable—‘‘Night Nurse.’” 2. Pat O’Brien — ‘*Gambling Lady.’’ 3. George Brent—‘‘So Big.” 4. Arthur Byron—‘‘Secret Bride.”’ 5. John Eldredge — ‘“‘The Woman in Red.” 6. Ralph Bellamy—‘‘Ever In My Heart.”’ NEW FASHION TIE-UP SLANTS ... Your star, Barbara Stanwyck, gives you a lot of lee-way in fashion tie-ups, Here are some angles for you: WINDOW DISPLAYS ‘Contact dress shops for window displays of red dresses with possible blow-up of Barbara Stanwyck spotted in window with ad copy. STORE ADS Tie up with picture in dress stores’ ads, dedicating new spring color—red—in dresses, hats and coats to Barbara Stanwyck, star of ‘THE WOMAN IN RED’. DEPARTMENT STORES Figures in complete red outfits can be displayed in department store windows with your ad copy. See if you can spot stills in their windows showing Stanwyck in different outfits. SPORT GOODS STORES Sports outfitters might be interested in display of riding outfits around stills of Barbara Stanwyck, showing the femme in many diversified riding outfits. FASHION EDS ' Paper’s fashion editors should be invited down to see your film. They’ve got two stars to write about Stanwyck and Tobin, each of whom wears different types of clothing. A plug for “red” as the new spring color should help the picture if they run it with their review or men tion of the flicker. HAIRDRESSERS SUGGESTIONS * TIE-UP ON ;“RED”’ SALES Here’s a special offer for “women in red”! Red’s the coming Spring color and stores will be pushing their red coats, hats and dresses. Tie up with ’em this way: Announcement in department store or other merchants’ ads that for five days preceding your showing of “THE WOMAN IN RED,” all women who purchase some red article of clothing in the store will be given a numbered coupon. Latter can be printed cooperatively with both theatre and store ad. Lucky numbers will be listed in store’s windows and your lobby. Holders are entitled to free ducats to your show. “GIRL IN AUTO” BALLY Simple street bally can be made of girl in complete red outfit driving well-papered car over town. If you can borrow a red car from one of the auto sales rooms, so much the better. Femme distributes heralds or other throwaways (such as calling cards suggested elsewhere in this section) at stops on hub. STORE WINDOW BALLY Department store or women’s outfitters displays complete red outfit in window with sign: “We’re Looking For The Perfect “WOMAN IN RED”! This Outfiit Will Be Given FREE To Any Woman It Fits Perfectly |” If store puts some odd sizes into the outfit, it'll make the decision slightly difficult and add spirit to the bally. If outfit actually fits some woman, it’ll pay store to give it away free. e HOSS SHOW IDEAS Tie up horse shows, polo games or country fairs on the sporting angle of picture. Signs, placards and banners are all you need. Post notices on local riding academies’ bulletin boards, letting customers know that Stanwyck gives an exhibition of good horsemanship in the film. Don’t forget to mention your playdate. Hunting or riding clubs should be invited down to see a picture they’ll appreciate! Cover the stadium with posters. Plant signs on posts, tying in horse angle with the picture. Enter a filly covered with a red blanket, ealling it “THE WOMAN IN RED.” Print tickets to a polo match, which, of course, can be seen only at your theatre (in the picture). If academy isn’t thinking of a horse show at this time, see if you can talk ’em into having one in honor of the picture, calling the event the “Barbara Stanwyck Horse Show” or the “Strand Theatre’s Horse Show.” Stanwyck changes the fashion of her hairdress with nearly every picture. Hairdressers can help your show with a plug in their ads and star stills in their windows— introducing the new ASK THE POSTER CLERK FOR OUR CLEVER HERALD hairdress to their customers. Page Ten