The Woman in Red (Warner Bros.) (1935)

EXPLOITATION “EXTRA ATTENTION” PRODUCTION STILLS FOR LOBBY GALLERY Your patrons might be interested in seeing a number of production stills from this film, comparable to back stage shots on the stage. Make a gallery of these stills in your lobby, under caption, “SEE HOW MOVIES ARE MADE—BEHIND THE SCENES AT THE MAKING OF ‘THE WOMAN IN RED’.” Order stills N.S., Pub. A, Pub. B, Pub. C, Pub. L, Pub. M, Pub. N, Pub. V, Pub. A 4, Pub. A 29, Pub. A 80; 10c. each. i ACTION PHOTO DISPLAY There are swell action stills taken of Gene Raymond on a horse for display in the lobby. Or you could make a contest, displaying the stills, with the line, “Can you take action photos as well as this?’ Offer passes for best action photos submitted. Our action stills are, N.S. 225 to 230, inclusive—10c, each. e HAIRDRESS CONTEST Star’s red hair is basis for contest. Hair dressers all over town are tied in to pick prettiest of their red-headed customers to compete in final contest. Condition can be that their hair be combed like Stanwyck’s. Final decision is made in your theatre with group of beauticians acting as judges. Winner can be given complete red outfiit which you’ve promoted from local store, giving store credit in program or lobby. ® ‘PERSONAL’ COLUMN can read something like: “Jack: I saw you last night at the Strand Theatre. I think you’re swell. Please call me at Binghamton 962. (Signed) THE WOMAN IN RED.” An ad in “Personal Column’’ “Lost & Found Column” can carry ad like: “‘Lost—valuable diamond-horseshoe brooch. Will finder please communicate with me. Reward. (Followed by theatre’s address and signed) THE WOMAN IN RED.” Here’s a tie-in ad for the classified column: “Team looking for a two-year old colt, descendant of Man-O’-War. Write to me at (address of theatre) THE WOMAN IN RED.” And for a contest gag for the classified column: “THE WOMAN IN RED is looking for a new red outfit. She’s especially interested in a car, a fur coat, shoes and stockings, dress, hat and gloves. Where can she find these? First twenty complete answers will receive tickets to see “THE WOMAN IN RED’ at the Strand Theare. (Signed) Manager.” * BOOK STORE TIEUPS Picture is based on “North Shore” by Wallace Irwin. Post notices of your showing in the libraries, explaining that picture was adapted from “North Shore.” See if the book store will go for a window display of the book, including a still of Barbara Stanwyck and your ad copy. pietuURe PeEmM PUZzL§£ THE S.. WAS pe.. iN @o-iEcae ce ae a SHE 2 F-iSH IN “LA 4 PARCE / 50-8-£H ON THE FAIR oes LON DON a \ 1) ¢ With -HE OF & OLE 100 -Riie, PHE = PUB— fe A:100-100ORD fe GIRL A €)es: 50-19 X-ing CG OF > a -50-L iT Goop/ FAIR GENEVIEVE ae TARES A ie Cr. & QUICKLY AF-@§B-EB HCoy HER =e A500-0 aG THE Suee FAIRER EVEN -HAN F. as WoMAN iN RED" oF oLD 2 FREE FEMME BALLY A new twist to an old gag! Run announcement in your ads that the first twenty women who show up at the opening of your picture completely outfitted in red will be admitted free. If you happen to open your house a little late that day, the women dressed n red in front of your theatre will prove good bally. + light dma BOX AD Blow up still of Stanwyck showing her in evening gown. Have blowup colored and place head above shadow-box with rest of blowup under lettering. Copy: “ “THE WOMAN IN RED’ Coming To This Theatre Next Friday” should be placed over body. If dress is colored bright red, it'll make a good flash when light comes on. © POLO OUTEITS IN LOBBY Display of polo equipment in your lobby will tie in directly with the picture. Borrow outfits from sport store, giving em a credit card near display. Might help to have line over display read: “Polo Equipment Such As This Was Used In Production of ‘THE WOMAN IN RED.’” 2 i CONTACT SPORTS EDS Sports page editors might be interested in the polo angle of your flicker. Invite ’em down for their comments. Mention in their columns’ll never hurt! ENEVIEVE TOBiny ee GENEVIEVE ,BY YOUR 50 CS So ay c RAGE, ya 2 BROAD O | O Saaaaaee NoBTH za IS EASY THIS WAY Has Your Editor Seen This Puzzle-Plant Yet? This feature can be a_ contest puzzle or a straight feature. You might mention that newspapers everywhere are using it reguarly. Order mat No. 9—20c. (SOLUTION) The Tobins’ daughter Genevieve Was born in Gotham, by your leave! After the grades, she puts to sea, To finish in “La Belle Paree”’! Years later on the London stage Fair Genevieve becomes the rage, Dances with the Prince of Wales And gaily back to Broadway sails! Critics and the public, too, ge Accord the girl a ballyhoo! a > Ue) Listening ears of Hollywood, Hear the ado and call it good! Fair Genevieve soon takes a test And quickly after hies her West! She’s fairer even than before In “The Woman in Red” of old North Shore MEN’S SHOP TIEUP Men’s shops can be tied in for displays of the correct things for Spring, built around stills of Gene Raymond and John Eldredge. See if they can use stills on their shelves and display cases—with your tie-in copy, of course. e e FRONT FRAME DRESS For dressy front frames we suggest colored blowups of Barbara Stanwyck in red dress, spotted with ad copy. Dresses can be borrowed from local dress shop if you give ’em a credit card near pty: A tip: Stanwyck’s hair is red. a SPORT STORES TIEUP Still of Stanwyck, in riding habit, presenting cup to team of polo players can be spotted in center of polo equipment display in store’s windows. Ad copy rounds out the tie-up. (Order Still No. N.S.-109 from the Merchandising Plan Editor—10c.) CALLING CARD GAG We have in mind a card of cheap white stock size of ordinary calling card, with lettering in center: “THE WOMAN IN RED,” and line at bottom, possibly in script: “Meet me at the Strand Theatre, Thursday night at eight.” Give ’em out all over town. If you have female ushers in your theatre, you might dress one of ’em in a red outfit and have her distribute ’em to the fans when they leave your house. Page Eleven