They Call it Sin (Warner Bros.) (1932)

ADVANCE PUBLICITY STORIES your Ist story “They Call It Sin”’ With Loretta Young Coming to... . Theatre New York with its up-to-the-minute swirl of gay life is the sparkling background against which is etched the drama and comedy of ‘‘ They Call It Sin,’’ the First National picture’ which comes to the .:..5......8.: eee EPH CALICO y 55 hc nice ees The blending of drama, comedy and music is made possible by the story which takes its characters behind the scenes of musical comedy production, night club and pent house party life, and portrays the love of three men for one girl who, in turn, loves a man she-cannot have. This picture marks the second important role in a ¢are GEORGE BRENT Cut No. 8 Cut15ce Mat 5c fully chosen story in a series destined to raise Loretta Young to first-rank stellar rating. The promise of great ability which was demonstrated in her earlier films has come to maturity in her most recent picture, ‘‘Life Begins’’ and now in ‘‘ They Call It Sin.’? To add still further popular appeal, Miss Young is teamed with _ George Brent, whose recent and rapid vise to stardom is a Hollywood sensa IVa ulyste _ ., His performance ‘*They Call It Sin’’ is explana on enough as to why he deserves his top-notch status. This pair of young players were teamed once before, though more casually, in ‘Week End Marriage.’’ After “They Call It Sin,’’ we can well expect a great demand from the movie fans for more pictures teaming these two. The script is an adaptation of the popular novel of the same name by Alberta Stedman Eagan, adapted by Lilie Hayward and Howard Green. ‘“«They Call It Sin,’’? depicts the story of a young Western girl who comes to the city to perfect her musical studies and to find the man with whom she had fallen in love after she has been driven out by her foster parents for having dared fall in love. She arrives to find him engaged, and ultimately married, to someone else. But her beauty does not leave her unnoticed, even by the young man whose marital ties keep him from her. There is a musical show producer who gives her a job as pianist, exploits her talents as a composer and tries to cultivate her more intimately; all of which leads the plot into the novel situations which give rise to the startling climax. Then there is Tony, (George Brent) the young doctor, a friend of the first man she loved, who finds himself drawn more and more toward the girl as he tries to help her out of the mess her recklessness has driven her. The plot combines drama, comedy and music in such judicious proportions as to make the picture one that has appeal for every type of audience. There are a couple of songs in it which are bound to be smash hits, that have been injected with a smooth technique that keeps the story moving right along at a fast clip. David Manners as the first young man, and Louis Calhern as the producer, both give very fine performances. Una Merkel is exceptionally good in her rare type of comedy as Loretta’s show-girl chum. Others impressive in their roles are Helen Vinson, Joe Cawthorne, Nella Walker, Elizabeth Patterson and Erville Al}derson. The fine direction of ‘‘ They Call It Sin’? is to the credit of Thornton Freeland. Page Four your Prd story More Important Roles for Loretta Young With the advancement of Loretta Young to starring status in First National films, more difficult roles and ‘bigger and more important stories are being assigned the young actress. The second of these stories is ‘‘ They Call It Sin,’’ the picture which comes toxthe= =. Theatre. next.is sac... The first was the successful hit ‘‘Life Begins.’’ Loretta Young has been before the cameras since she was four years old. The beginning of her present career, however, was at the age of fourteen —five years ago—when she appeared with Colleen More in ‘‘Naughty But Nice.’’ Miss Moore ‘‘discovered’’ Loretta in that picture, and the result was a long term contract. Her first big role was in the feminine lead in Lon Chaney’s ‘‘Laugh, Clown, Laugh.’’ Since then she has played leads with such success that stardom resulted from the great popularity she won. Her other recent pictures were ‘‘Week-End Marriage,’?’ ‘‘*‘ Play Girl,’’?’ ‘*The Hatchet Man’’ and CoM axe. In ‘‘They Call It Sin,’’ she is teamed with another new Hollywood favorite, George Brent, whose sudden phenomenal rise to stardom is the talk of Hollywood and movie fans. Others prominently cast in the picture are David Manners, Una Merkel, Helen Vinson, Louis Calhern, Nella Walker, Elizabeth Patterson and Erville Alderson. Thornton Freeland directed. your 3 rd story ‘Three Song Hits in “They Call It Sin’’ <alwe' = heer MQv« romance, drama, comedy and music. Three men in love with one woman, and for three different reasons, is the starting point from which the story moves. This drama is shaded by both comedy and music, each of which play an important part in the story. The musical sequences usher in three new songs of the popular hit variety. The comedy centers mostly around the important role which is played by Una Merkel as a wisecracking show girl—a role novel to this sparkling comedienne but which affords her a splendid opportunity to play for laughs. The variety offered by this picture is further evidenced in the contrast of the three leading male characters. The other two roles are played by such contrasting personalities as David Manners and Louis Calhern. Prominent roles are also assigned to Helen Vinson, Joe Cawthorne, Nella Walker, Elizabeth Patterson and Erville Alderson. Thornton Freeland directed. 1st day of run George Brent’s Fine Work With Chatterton Gave Him His Start George Brent, Hollywood’s latest sensational male star who appears with Loretta Young in the First National picture, ‘‘ They Call It Sin,’’ NOW at thet ste. on Se Theatre, won his spurs in the movies by his very fine acting in sophisticated roles. His rise to screen popularity came as a result of the part he played opposite Ruth Chatterton in ‘‘The Rich Are Always With Us.’’ Popular acclaim also attended the teaming of Brent with Loretta Young in ‘‘ WeekEnd Marriage.’’ The latter team was so successful that they are together again in ‘‘ They Call It Sin.’’ The story is an adaptation by Lillie Hayward and Howard Green of the widely read novel by Alberta Stedman Eagan. The picture was directed by Thornton Freeland. ome neers iii Soa _ ~ ~ — untu.dal adve. GEORGE BRENT, LORETTA YOUNG and DAVID MANNERS are shown as they appear in one of the many interesting scenes from First National’s “They Call It Sin.” Cut No. 9 Cut 30¢ Mat 10¢ your 5th story Loretta Young Has Her Best Role in “They Call It Sin’ Loretta Young, who takes the leading feminine role in ‘‘They Call It Sin,’’ the First National feature picture which comes to the ...................00. Pheatre next. = Sa » rose to fame at the age when most girls are still at school. She started her mo your 6th story Fans Wishes Followed hy Film Producer of “They Call It Sin’’ George Brent, who takes the leading masculine role in ‘‘They Call It Sin,’’ a First National production which will be shown at the ............ Pheatre on: sas. » will appear opposite Loretta Young for the second time during the current movie season. S , and night lite, not only of the theatre, but of the swanky clubs. How she escapes the nets set for her, and wins fame and love, is one of the most unusual tales presented on the screen this year. It was adapted from the novel by Alberta Stedman Eagan. George Brent, the popular young Trish actor, plays the featured masculine role. Others in the cast include Una Merkel, David Manners, ’ Helen Vinson, Louis Calhern, Joseph Cawthrone, Nella Walker, Elizabeth Patterson and Erville Alderson. The picture was directed by Thornton Freeland. 3rd day of run No Pianist Double for Loretta Young in “They Gall It Sin’’ One of Loretta Young’s many hitherto unexpioited talents was called into use in the filming of ‘‘They Call It Sin,’’ the First National picture now playing at thes. san. aa Theatre. The script called for her to play the organ and the piano in this picture in which the musical show world of New York serves as a background. Arrangements were being made by Director Thornton Freeland for someone to double for the actual playing, when it was discovered that Loretta is no mean pianist herself. All the scenes in ‘‘They Call It Sin’? in which she is at the piano or organ are actual recordings of her own playing. The theme of this dynamic story was taken from the widely read novel of the same name by Alberta Stedman Eagan, and adapted for the sereen by Lillie Hayward and Howard Green. In it, three men figure largely in the life of the young girl. These three men are played by such popular players as George Brent, David Manners and Louis Calhern. Others prominent in the cast are Una Merkel, Helen Vinson, Joe Cawthorne, Nella Walker, Elizabeth Patterson and Erville Alderson. such entertaining pictures as ‘‘Whoopee,’’? **Six Cylinder Love,’’ ‘‘The Secret Witness’’ and ‘‘Three Live Ghosts,’’ directed the play. ere day of run Unusually Fine Gast of Popular Players in ‘They Call It Sin”’ A east of players of unusual merit even for the usually carefully picked cast always seen in Warner Bros.First National pictures take part in ‘‘They Call It Sin,’’ now at the .... eA aa ete: Theatre. Loretta Young, the pretty nineteen year old girl who made such a success in ‘‘Life Begins,’’ ‘‘ Week-End Marriace,27. <* Play. (Girl 27 = axis and other productions, plays the leading feminine role. George Brent, who has risen to popularity almost over night, as the leading male player with Ruth Chatterton in ‘‘The Crash’’ and ‘‘The Rich Are Always with Us,’’ and with Barbara Stanwyck in ‘‘So Big’? and ‘‘The Purchase Price,’’ plays opposite Miss Young. Others in the cast include such sterling players as Una Merkel, David Manners, Helen Vinson, Louis Calhern, Joseph Cawthrone, Nella Walker, Elizabeth Patterson and Erville Alderson. The story is taken from the novel by Alberta Stedman Eagan and deals with a young girl’s struggle to make a success on the New York stage, her fight against the too ardent producers and managers with whom she comes in contact, and her inner battle to overcome her oww love for a married man. It is an intensely dramatic story with dynamic situations and thrilling sequences, and also presents a colorful picture of stage life on Broadway, with the attendant temptations that lie in the path of the girls who are struggling for success. The direction is ably handled by Thornton Freeland. EOL ose 1 OY, AAG TO OE ~