They Call it Sin (Warner Bros.) (1932)

“They Call ft Sin, ’’ Superb Screen Hit—Splendid Cast Handles Roles Flawlessly (Review) The opportunity presented by a superb screen story, a splendid supporting cast and intelligent direction, has given us a Loretta Young more sure of herself and thoroughly convincing as a mature actress who has fulfilled all her early promise. It is this happy combination which makes the First National picture; “They Cal Sin, *> which opened 2... ck chs es It is a story of youth and mixed romances in that always romantic and colorful setting of Broadway, with its musical shows, pent houses and night clubs. There has been a forLORETTA YOUNG tunate av oid Out No.7 anee in this Out 15¢ Mat be picture of all the clinches generally per petrated against this background. In stead, we have a new and up-to-date view behind the scenes of show life and the people who make up the great metropolis. The freshness of the story material is in itself a worthwhile achievement. A plot of unusual merit has been beautifully worked into just the sort of fast-moving actionful type of movie we have grown to expect from the Warner lot. Brent and Young Great One of the interesting features of the picture is the teaming again of Loretta Young with George Brent, atthe Se Sia Theatre, an outstanding and delightful piece of entertainment. Opening Day Story ‘They Call It Sin’’ t.. Theatre Tonight Loretta Young and George Brent, Hollywood’s latest and most popular co-starring team bring a new type of sereen romance in ‘‘They Call It Sin,’’ the First National picture which opens today at the ................ See Theatre. The story, based on the popular novel of the same name by Alberta Stedman Eagen and adapted for the screen by Lillie Hayward and Howard Green, gives these two young players an opportunity to display their abilities in a series of novel situations which culminate in one of the most dramatic climaxes seen upon the sereen in a long time. The background of New York night life—scenes behind the wings of a musical comedy show, night LORETTA YOUNG, beautiful screen star who is appearing in First National’s ““They Call It Sin.’ Prominent in the cast are George Brent, David Manners, Una Merkel and Louis Calhern. Cut No.6 Out20ce Mat de ‘dnd day of run They Call It Sin” Shows Behind Curtain scenes on Broadway ‘‘They Call It Sin,’’ the First National picture which is now showInf ab these aaa Theatre, takes spectators behind the scenes of the Broadway theatrical world and reveals the struggles of the beautiful girl players for success in the face of temptations, Loretta Young plays the role of a small town Western girl with considerable talent, who is thrown into this CURRENT PUBLICITY STORIES Ath day of run ‘They Call It Sin” Adapted from Novel by Alberta S. Eagan One of the most unusual dramas seen on the screen in a long time, is now “playing at —the: 27:25. Theatre, according to Manager ............ The picture is titled ‘‘ They Call It Sin,’’ a First National production taken from the widely read novel by Alberta Stedman Eagan. It carries an unusual plot, the battle of a small town Western girl for success on the New York stage, and the temptations which are thrown into her path. She quits her home in the West when she finds that the family which has brought her up, and which has no sympathy for her unusual talents, is not even related to her. Being in love with a young man in New York, who she had met in her home town she goes there, only to find he is about to marry another. She then goes to work to wrest success from the stage as a musician. The story is dramatie in situation, and highly emotional in the portrayal of the innermost feelings of a young girl in Jove, who becomes reckless when she finds her love can’t be consummated. ’ An excellent cast includes Loretta Young, George Brent, Una Merkel, David Manners, Helen Vinson, Louis Calhern, Joseph Cawthrone, Nella Walker, Elizabeth Patterson and Erville Alderson. | es cube one pent houses all furnish the __ ao = a SE ie rene ae ] . : sudden rise to popularity is S no alg’ ‘norons;smosphere of bright Jig ee ig ms i ae fen ee ene Pe aE SRO ae of the approval which met the teaming of these two young players in ‘“Week-End Marriage.’’ An important role played by Una Merkel provides the picture with fine comedy touches delivered in that young comedienne’s unique style. As an essential part of the musical show setting of part of the picture, several songs were specially written and become integral parts of the production. These songs are fast becoming popular hits. Due to the importance of music and comedy inherent in this drama, the direction of the picture was given to Thornton Freeland, who besides having directed Loretta Young in several of her former successes, was responsible for the success of the Eddie Cantor musical film, ‘‘Whoopee.’’ Other outstanding roles in the picture are given to David Manners, Helen Vinson, Louis Calhern, Joe Cawthorne, Nella Walker, Elizabeth Patterson and Erville Alderson. The story is based on the popular novel of the same name by Alberta Stedman Eagan, and was adapted for the screen by Lillie Hayward and Howard Green. GEORGE BRENT, as he appears in First National’s “They Call It Sin.” George plays opposite the evercharming Loretta Young. Cut No.5 Cuti5e Mat10c manner gives added flavor to the un-. usual drama of the First National picture, ‘‘They Call It Sin,’’? which CONIES HOKGAss ee to the ........ Young, George Brent and David Manners in the leading roles. This story of a girl who is still faithful to the love of a man whom she discovers to be married, carries the audience through the ~mazes of ultra-modern New York’s night life and behind the scenes of the production of a large musical show, thus making music a vital part of the picture. Three songs, destined to become popular hits, have been specially written for this picture. The songs are ‘‘Where Are You,’’ written by Jay Gorney; ‘‘You’ll Never Lose Me,’’ by Juan Lossas; and ‘‘Along Came Love,’’ by Henry Tobias. The cast of ‘‘They Call It Sin’’ in addition to the popular team of Loretta Young and George Brent, has. in the supporting roles Una Merkel, Helen Vinson, Louis Calhern, Joe Cawthorne, Nella Walker, Elizabeth Patterson and Erville Alderson. your Ath story *“They Call It Sin’’ Teams Popular Stars Public acclaim which greeted the teaming of Loretta Young with George Brent, two of Hollywood’s most popular stars, in the First National picture, ‘‘Week-End Marriage,’’ prompted that studio to team them again in their most recent picture, ‘‘They Call It Sin,’’ which OPONS@AG TGs nee Theatre MOR sey es To still further add to the appeal which the public found in this combination, Thornton Freeland, who directed their first teaming picture, was also given the directorial assignment on ‘‘They Call It Sin.’? The story, based on the popular novel by Alberta Stedman Eagan, is laid in ultra-modern New York where loves and marriages are caught in the hectic whirl of life behind the scenes of musical shows, night clubs and pent house parties. This novel drama was adapted for the screen by Lillie ° Howard Green, “mis pit ut casting: STREET RNEeasonsSHOM SOLIS en vay £70 sas us. picture career at vue age of fourteen and won distinction before she was sixteen. Now, at nineteen, she has achieved stellar rating. She comes of a theatrical family, for two of her sisters, Polly Ann Young and Sally Blane, are both well known on the screen. : The part played by Loretta Young in ‘‘They Call It Sin’’ is claimed to represent the peak of her acting career. It is filled with strong dramatic situations and gripping sequences in a setting of New York life behind the scenes of the musical show world and the smart set. The story is of a young girl loved by two men desired by a third but whose emotions are torn by her love for a married man and her desire to comply with the conventions. The theme is taken from the widely read novel of the same name by Alberta Stedman Eagan and adapted for the screen by Lillie Hayward and Howard Green. The roles of the three men are played by George Brent, David Manners and Louis Calhern. Others prominent in the cast are Una Merkel, Helen Vinson, Joe Cawthorne, Nella Walker, Elizabeth Patterson and Erville Alderson. It was directed by Thornton Freeland. TABLE OF Accessories Advance Publicity 8, 9, 10, LI, 12, 13 Current Publicity Exploitation .... 14, 15, 16, 17 He first played with Miss Youn, in ‘‘Week-End Marriage,’’ but whereas in that picture he is the unsuccessful suitor for the hand of a girl who is already married, the part played by Miss Young, in the present production he wins her although she is in love with another man who is married. The teaming again of Loretta Young and George Brent is directly due to the many requests received by the Warner Bros. Studio from thousands of movie fans who, having enjoyed this pair in ‘‘Week-End Marriage,’’ asked the producers to again team them, but to give Brent more to do. This has been done in ‘‘They Call It Sin.’? The picture is a highly dramatic story of the struggles of a young girl to win success in the New York theatrical world, in which she not only has to fight the advances of a none too honorable producer, but her own love for a man who cannot marry her. It was taken from the widely read novel by Alberta Stedman Eagan and adapted for the screen by Lillie Hayward and Howard Green. There is a fine cast of supporting players, which includes Una Merkel, David Manners, Helen Vinson, Louis Calhern, Joseph Cawthorne, Nella Walker, Elizabeth Patterson and Erville Alderson. The picture was directed by Thornton Freeland, who handled the mega _ phone for ‘‘ Whoopee,’? ‘‘ Unexpected Father’’ and ‘‘ Week-End Marriage,’’ CONTENTS Feature Stories Lobby Frames Program Cuts Review Shorts New York Ad —~= Campaign Page Three