They Won't Forget (Warner Bros.) (1937)

“THEY WON'T FORGET” WORK SHEET [| ADVANCE | | ADVANCE | [ ADVANCE | BILL POSTI i G: GENERAL NEWSPAPER PUBLICITY: Newsstand tie-up — Liberty Magazine Review ........ & Blotters placed in offices, hotel rooms...................... fe DONC eis ha Ses oe ee ee eee er aly ye = Contact Managing Editors, City Editors and movie Telegrams or heralds placed in hotel mail boxes, beLeen a Cliticou ee eI oo Re Be eee Es MCA COOKS ras he Ohrte ae sees re EI 0561S 21 SINC Ses MAE ET es ae Piece Rae ee Co aes ne ae . eke a Arrange screening for critics and editors. en Heralds placed in newspapers and magazines _ eA POCO ES oka eee, rrr. Beat aie te 8 hes mine te Plantvant Ome tieamhempece cc 0 ee el Laundry bag imprint and insert .......... ee Fa TES COL Rit ern, eae eta ee Ree eae [es] bist canclieeeon a ee eee Me ao pO me te on) Oy Cards placed in elevators of large buildings... (al Window cards or displays in store windows .......... U Plant SundayscGaee 0 eee al ; eee Restaurant menu cards imprinted with your ad... si es Spe etal vamclowy tle-Upteards: 1 ce. eg a L Cover Rotocecwemeeen 6. el ee [] iall UNG ic a oie Stills and insert cards for hotel lobbies... (| €o-op-merchantitieet pS. ok C] >pecially named sundae at soda fountains L Banners .ome sides Of buildings «2° 1. “soe = [A Promotion tie-in with newspaper............................ (aa small cards placed on counters in restaurants........... a Cards-wined to lamp. posts <)o e a Classitied 10 Cog Me e. LJ Imprinted napkins in restaurants... 0... z Paper On mewsstands and buildings... =... 2. ea Contact suburban newspaper editors 000... LJ Stickers on small packages of matches... ES Special sniping OJ Plant special woman's page art and stories............... i ee Get set om comteciemre to ee Get paper to use “Scenes They Won't Forget”... fl T R A i | 3 R E Plant ‘Candid Camera Shots” (see page 14). LJ Arrange for advateespeviews 7... ea Show two weeks ahead of opening ........................... Es Get local colunias as start publicity build up........ E] Announcement trailers in affiliated houses ............. Ed Plant special six-day picture story... LJ SPECIAL FRONT DISPLAY: Platt TietionizatiggMmeree: Comin. oo ee il . Plant special illustrated feature story {see page 15).. [] Marquee lettering 20a os oe ie ae roaiee| = L 0 8 8 y 7 re copy to Nelenborhood papers... ot Ed Resularsdisplayohranies <1 2: oes ee a oe Send mats to foreign language papers... re B a Ate q 3 QMIMelS: and flaSS se ee ee Sulit oes (See pages 25, 26, 27 for full line of accessories) ee Culloueseb pieces == 0. an ep ee ee eee : Iluminated displays on landing and mezzanine....... L | PASeDOATGSoe ay ccs a ee Roe, ren eee hase — g Shadow boxes at effective spots... O NEWSPAPER AS CAMPAIGN: Die ae os Reesularlobby Mamesa. 0-0. fA he oe ie : a : is S aera = Lavout-schedula. 2 a ee 0 ight tlanesite. 5 Sag. es orl: ee i ieee ee rere [] é u ; Sh et eee a eee = ee > 2 ‘ Use underliners in current ads.....—<i‘(CS™OS~C~S B PoAPSY STOMI esas oe ars Ucar We ee ra ry ep a Insert Cards oo eb it ee tc LU Ads in foreign papers and suburban townes................ (ee Special VASES See ee es a ene ee Ss AO <GO EnOto-Gelohin css: 2s eae a ae El S DEC baC Ulises een SE yee OR ee aa [] Se OrColow Glos ot he ic er ee ee [] Eocalinoviews Cn dicebnees se a DistribUtescomiment Cards sence te el Dies fiona 4: 4 play of endorsements by local celebrities ............ ea, Display advance trade reviews (see page 4)........... [J OUTDOOR ACTIVITIES: Special Sel Pieces 6. eo cere ee a | Manzon=the-Street <2: su ee es eG, (esa SG OanGS@ a es. SU ete ee ee a ee a Safety Campaign... cae ee [al GENERAL SELLING: Aminmated cut-out displays: Goss 0. eo. 84 [ | Telegrams distributed house-to-house... Ea R ; : Z UiIDseXTraslaterSMOW _ a5). Sea hae oe a ee . Stereeptican ads on floor or blank wall... Bs Poor Iona eMBet Ss ee U eles lis d h LJ Clepmene-calllS Cinect4O MOMeS 2s aes ee Heralds distributed to departing patrons ............... ea Sound’ truck announcements eee C] 7 P | : 7 Distributing heralds to passersby on main street...... Ba Tie-up with dairy to place hangers on milk bottles... [| Cardsith taxes. 5 seca oe ae ie age eee Fh [] Insert cards for packages and payroll envelopes ......... L] » A D | 0 . Put Up Street-Danners: 5 Pee I Fly balloon containing loudspeaker from roof............ es 3 Banners'on buses, trucks and vans... ...-. el Use ‘‘Reviewers Battle Page” (see page 8). Oo Spot mnnouncemments +s. ce ae hE [ Ratderon thant and ites eects i. & L Get-creanizations to discuss film ....° 53°. 6 LJ in 5 IS ba Taconic: 2 sidewalk Stenciliig:< 2.5 wee ee (a Bacio. brosdeastetronm lobby q rrange for lo NOAGCaStt re pee eet Pele IS ine Aes ae QR ee te ee a) ee cage et fet. at ee Radio. broadeastanhoninlOb wy ste eee eee ee ee 3 : : Stereoptican ads thrown on building walls and = = Radio: SKetels «= op meee Se ee a ge ie ere ia Streets cs ee ee ee 0 Plant “Inquiring Reporter’ feature (see page 8)...... [ee Conilests 0008.1 ce ean eee eater ee cae. ee ee [| Gards-cartied by newsboyg ee = ee Ea Voting box — “Guilty or Innocent” idea... [J Contact radio colummists. ee .96. 205. el Windowrdisplays. =... eee ie ee =e Pigg showin athiliated heuses. 1 ee iz "PORKYS AADTIME#S TORY. LOONEY TUNE , CARTOON — “CROSSING THE SAHA u : ip A MERRIE MELODIE CARTOON IN TECHNICOLOR A LEON SCHL Rat ESINGER PRODUCTION CS siou “SWEET SIOUX’ (Merrie Melody, Tech.) ‘The Indians are coming!’ A grand frontier frolic in gorgeous color. (7 minutes—No. 2213) Page 24 “PICTORIAL REVIEW NO. 12” (Pictorial Revues). |nteresting material aimed for direct appeal at the feminine palate, including shots of a child golfer, and Dean Cornwall. (10 minutes—No. 2412) “CUT OUT FOR LOVE” (Broadway Brevity). An outstanding two-reel subject starring Dorothy Dare and Donald Novis. (20 minutes—No. 2035) “DOUBLE TALK” (V i¢ aphone Novelties). A grand climax for this spicy series with Edgar Bergen, of radio fame, and his amazing dummy, Charlie McCarthy. (10 minutes—No. 2711) “LENNY HAYTON AND HIS ORCHESTRA” (Melody Master). Romance and rhythm to the tunes of the Rhythm Kings, Paul Barry and Bobby Gilbert. (10 minutes—No. 2517) RA” (Color-Tour Adventure). A brilliant story of the mighty Sahara desert filmed in full natural color, in which the cameraman captures the majesty of nature’s wonders. (10 minutes—No. 2313) Seek Gon “PORKY’S BADTIME STORY”? (Looney Tune). Hilarity at its highest as Porky Pig goes to town in a brand new series of swell cartoon gags. (8 minutes—No. 28138) MYA LEON