Times Square Playboy (Warner Bros.) (1936)

EXPLOITATION TEASERS -TIE-UPS--LOBBY ANGLES Here Are a Few Stunts That'll TELL *EM THE ‘PLAYBOY’ IS IN TOWN Naturally you'll want a few ways to keep the name “Times Square Playboy” in the public eye. If you glance below you'll find some inexpensive ideas that ou ghta let folks know that “Playboy” is in town: MAKE RESERVATIONS Bars, restaurants, niteries can all have tables with cards saying “Reserved for the ‘Times Square Playboy’.” Can also be placed on chairs in lobby, park benches, etc. GIVE OUT SAMPLES If drug or candy stores have any samples they’d like you to distribute, hand ’em out with card telling folks that they’re being given with the compliments of the Times Square Playboy. PHOTOGRAPHER SNAPS Have photographer snap gals on street. Sign on back tells folks that those whose pictures are posted in theatre lobby will receive free ducats from the Times Square Playboy. FINDING THE PLAYBOY Another oldie that’s been used successfully on other pix: Newspaper and stores cooperate, with paper giving description of Times Square Playboy who'll appear in certain stores at certain times. You give ducats to first few who identify him at each store. TELL ‘EM ABOUT COHAN Film is adapted from famous George M. Cohan stage hit. Newspaper morgue could supply you with photos of him which, when blown up would fit in very nicely with front and lobby displays. Another angle would be to plant some stories on him which tie in your picture. And if you use spot announcements don’t forget to include his name in the plugs. SPORTS SCRIBES ANGLE June Travis has often traveled with Chicago White Sox ball team. (Her father, Harry Grabiner, is an executive of club.) If you invite sports editor down to see pic, he may remember her and bang out a feature on the gal. Same goes even if he doesn’t remember. You can get dope on her from publicity section. BIG KNITTING TIE-UP Previous press books have given you detailed info on the big three way knitting contest being run by Warner Bros., Motion Picture and Movie Classic magazines, and Bernhard Ullman & Co. It’s enough to remind you that June Travis is one of the stars being used—and that you can win valuable prizes for yourself and your patrons by getting in on this contest right away. If you want any further information, contact: Bernhard Ullman & Co. 1150 Broadway New York City Page Two GAG LOBBY DISPLAY Looking for a novel laugh lobby stunt? Plant ’round lobby a half dozen gadgets placarded with gag copy. No use explaining .. . you'll get the idea when you read copy suggestions below: 1. Etchings — ‘?” 2. Telephone — “His motto: When a man answers ... hang up!” 3. Top hat and tails — “His working clothes.” 4. Roller skates — “He’s the perfect motoring companion ... Always provides return transportation.” 5. Rose-colored glasses — “He’s never without these.” 6. Dolls — “Wait until you see his collection ... the finest in the world!” 7. Miniature lamp-post — “While he spends most of his nights here . . . it’s not really home. Just a quiet place to hang around!” 8. Chandelier — “Musical accomplishment? Why he even swings from this!’ FANS IDENTIFY PLAYBOYS Think the newspaper’ll be willing to dig up famous playboys’ photos from the morgue and use ’em in an identity contest? Editors know who they are, so you’ll have no trouble on that end. : FEATURE ON LOCAL BOYS If you don’t think ye ed would care to dig up facts about local boys who made good in New York—do it yourself. Then try planting. Of course you'll tie in your show. CONTEST FOR SNAP FANS Loads of out-of-towners visiting New York bring back photographic records of trip’s highlights. Via lobby contest invite travelers to submit their shots of the Great White Way. PLAYBOY ON MILK WAGON Playboys are usually associated with wee hour in the A.M. milk rides. So . . . here’s 7 your inexpensive street Z, bally. See if you can a borrow horse and cart \ from local milk com: pany. If so, get top-hatted gent to chauffeur it as illustrated. Banners will tell your story. TACK UP TIMES SQUARE STILLS IN YOUR LOBBY Blow up ‘shots’ of Times Square and other New York places of interest and have your artist draw arrows pointing to various buildings and streets. Each indicated place has caption which tells: “Night Club Where Bachelor Party for ‘Times Square Playboy’ Was Held”; “Penthouse Apartment of “Times Square Playboy’.” “Broadway— The Playground of the ‘Times Square Playboy’ ”; “Supper Club Where the Sweetheart of the “Times Square Playboy’ Croons Torch Melodies”; and other catchlines in same vein. Newspaper’s morgue could supply you with stills if you don’t have ’em in your files. MEN'S SHOP CO-OP AD DEANE’S 20 BOND ST. TAKE A FASHION TIP FROM WARREN WILLIAM, STAR OF “TIMES SQUARE PLAYBOY” Hollywood’s foremost style dictators predict the continued popular ity of loosely draped hound’s tooth sports jackets for this season. Warren William, now appearing in “ Times Square Playboy” at the Strand Theatre, affects a reckless ease in this smart model. We carry avariety of styles ¥ISlaTF OUR TOWN AND COUNTRY SHOP in stock at all times. If layout interests men’s shop manager, make him a present of the above still which may be ordered from the Campaign Plan Editor, 321 West 44th Street, N. Y. C. Still No. WW 149 —10c. Still is also good for window displays. A Warner Bros. Picture Country of origin U. S. A. Copyright 1936 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers.