To Have and Have Not (Warner Bros.) (1945)

Illustrated here are two new tunes especially written for “To Have And Have Not” by Hoagy Carmichael, song-writer of the classic hit “Stardust.” Carmichael also plays an important role in the film—that of a piano-player in a third rate cafe, a blues musician who hits the keys for all they're worth, introducing his own numbers in unforgettable fashion. Headed for the hit parade, “How Little We Know” has already been recorded by Guy Lombardo for Decca, and there are many more recordings for both tunes on the way. Take advantage of this set-up from two angles—the songs and the composer. Here’s what to do: Arrange for local music shop displays featuring the two song hits from the film, using stills from the film and crediting your playdate. Or else set up, either in local music stores or in your own lobby, a Hoagy Carmichael Testimonial display featuring some of the writer’s past hits (namely: “Stardust,” “Lazy Bones,” “Little Old Lady,” “Small Fry,” “Two Sleepy People,” “I Get Along Without You Very Well,” “Rockin’ Chair” and “Georgia On My Mind”), as well as the two new numbers, and stills from the film showing Carmichael at the piano. Another all-Carmichael Testimonial show should be arranged for radio, with recordings of any or all of his past hits together with his newest numbers. Arrange for local radio and band plugs, set up records in local juke boxes, etc. and be sure to credit your playdate wherever possible. For your lobby: Set up a record player and feature an all-Carmichael program accompanied by an explanatory poster giving prominence to the two new numbers featured in “To Have And Have Not.” For another good exploitation angle, follow through with the Hoagy Carmichael Music Identification Contest outlined in the box below the title sheet illustrations on this page. CARMICHAEL MUSICAL IDENTIFICATION CONTEST Hoagy Carmichael, who plays a featured role in “To Have And Have Not,” has also written the film’s two hit tunes—“Baltimore Oriole” and “How Little We Know.” His fame up to the present has been based not on his acting ability but on the amazing number of hit tunes written by him—the best known of all being “Stardust.” Other equally famous hits were “Lazy Bones,” “Little Old Lady,” “Small Fry,” “Two Sleepy People,” “I Get Along Without You Very Well,” “Rockin’ Chair” and “Georgia On My Mind.” Run a newspaper contest in advance of your playdate listing a number of varied past song hits including one Carmichael number in each daily list. Offer guest seats for your playdate to a limited number of readers who can spot the one Carmichael number in each list. In case of tie, winners should be decided on the basis of the best 25-word-or-less letter stating “Why I want to hear Hoagy Carmichael’s new song hits in ‘To Have And Have Not.” HOLLYWOOD THEATRE’S LIVELY LOBBY FRAME Here's A Lobby Setpiece That Spelis Action And Romance! NAN LAUREN BACALL. NKS PRODUCTION Easy to put together, this setpiece tells a vivid story of drama-packed action and, at the same time, sells the topnotch cast. All artwork as illustrated is made available in the ad section of this pressbook. For stills as illustrated, order as follows: Left Hand Column (reading vertically): No. TH-44; No. TH-55; No. TH-79; No. TH-75. Right Hand Column: No. TH-62; No. TH-19. Illustrated above is New York's Hollywood Theatre lobby 4 frame which occasioned tremendous advance interest in the Order all stills — 10c each — Set of 6, 60c — from Warners’ Cam film. paign Plan Editor, 321 W. 44 St., New York 18, N. Y.