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Resistol Hats Sponsor Promotion Campaign Starring Humphrey Bogart
Illustrated here are the many promotion aids prepared for nationwide distribution by Resistol Hats, featuring Humphrey Bogart, with credit to “To Have And Have Not.” All promotion pieces are available, free, to local Resistol outlets for direct tie-ins with your playdate.
They are: Direct Mail Piece: (below, center) actual size 4” x 5”; for use by local men’s shops.
2 Ad Mats: (top, left and right) for newspaper insertion by local Resistol dealers. The sizes are: 2 Col. x 8” deep (222 lines) and 1 Col. x 8” deep (111 lines).
Insert Folder: (below, right) 4-page folder (shown in reduced size) features Humphrey Bogart on its cover, other Wamer stars within, There’s space as shown on cover for local dealer’s imprint.
Counter Card: (not illustrated but available to dealers) in two colors, actual size 81/2” x 1134”.
AND...
Trade Ads: Also illustrated, (below, left) is one of 3 trade ads featuring Humphrey Bogart which Resistol inserted in Apparel Arts, Hat Life and other trade publications. |-Col. Ad Mat
2-Col. Ad Mat For all promotion aids, as described, write direct
to: Mr. Irving Pierce, Advertising Manager, Byer-Rolnick, Garland, Texas.
Trade Ad Direct Mail Postcard 4-pg. Folder
errs Deltah Pearls Ad Campaign Features Lauren Bacall
& WARRER SKOS. PMCTHRE ‘
Here are two national ads featuring Lauren Bacall and crediting “To Have And Have Not.” Illustrated (left) in reduced size is a 44 of a page ad appearing in Motion Picture Magazine for February, 1945. Illustrated (right) also in reduced size, is a 1/4, of a page ad that has already appeared in Life Magazine. Together, the ads represent a combined circulation well up in the millions.
YOU CAN TIE IN LOCALLY by contacting
jewelry shops, department stores, etc. where eltah Poa ris Deltah Pearls are featured and arranging for a ee display featuring Lauren Bacall. Be sure to credit your playdate. Use stills from the film and blow up these ads direct from pressbook.
in reproguch to the real # in precious ©
eee” */3-pg. ad in Ya-pg. ad in Motion Picture, Magazine Life Magazine
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AP RETIRES