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Page Six
AMATEUR REPORTER CONTEST:
Almost everyone has a yen to be a reporter. So why not a contest for embryo newshounds. Paper gives 'em an event to cover, such as lecture or trial; best story is printed. Writer nabs guest tickets to see UTorchy's" latest.
TRAVEL BUREAU TIEUP:
Trip through the Panama Canal is part of many vacation trips. Hop over to your town's travel agencies and arrange window and counter displays. Tying in picture, theatre and playdates should be easy.
PROOFING CONTEST:
Proof reading is a phase of newspaper work which can be used as basis for contest. Readers are asked to try and find misspelled words in a publicity story coneerning “Torchy Biane"™. Guest tickets to winners.
"TORCHY" IN PANAMA:
For the lobby display a large colored map of the Panama Canal Zone with blowup head of Torchy Blane circled and mounted. Copy: “Hide The Canal, Boys !—Torchy Just Blew Into Panama !"
INVITE SOB SISTERS:
Invite town's girl reporters to review the picture, Then post blowups of reviews with photos of reporters. It creates good will.
LOLA LANE TIEUP STILLS:
Lola Lane has posed for a group of stills which can be used for local tie-ups. Order complete set of six from Campaign Plan Editor for special: price of fifty cents: individually at ten cents. Flowers — LL 9; Bracelet — LL 56; Sport Suit — LL 61; Luggage — LL 82: Compact — LL 94; Veil — LL 95.
FEMME SCRIBBLERS :
There are many famous women reporters, like Dorothy Thompson, Anne O'Hare McCormick, Irene Kuhn, Dorothy Kilgallen and others. Display their pictures in your lobby. And, include a blow-up of Lola Lane as "Torchy Blane.”
"FRONT PAGE" DISPLAY:
For the lobby paste up a front page of local newspaper with head of Lola Lane breaking through. Copy readss "Torchy Blane Smashes Thru With A One-Girl Revolution.”
STUDENT REVIEWERS:
Editors and staffs of school newspapers should be interested in @ yarn dealing with femme newswriters. Get paper to offer prize to stude who writes best review of film . «i. then Using 1 in their sheet with scenes from film.
BOOK STORE TIEUPS:
Torchy Blane and Detective Steve McBride are based upon the characters created by Frederick Nebel, author of many popular novels. Local book stores should cooperate and supply window and counter displays with books and_ scene stills featured.
2 CONTEST SLANTS:
In advance of your opening have readers watch local paper for the "Most Important Story of the Week." Prizes are awarded to the persons who hand in the best reasons for their selection. Idea makes 'em read local paper and should interest circulation and promotion managers. Also same can be devoted to advertisements: readers search for the "Most Important Advertisement of the Week." Winners are awarded merchandise and guest tickets to your show.