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TORCHY GETS A STREET BALLY
Heavy-set fellow handcuffed to a pretty gal is led thru town. Small sign on man's back reads: "Torchy gets her man and you get a thousand laughs... see the newest Torchy Blane Adventure — 'Torchy Gets Her Man’ at the Strand Theatre Friday.
HOW TO MAKE AN IMPRESSION
Lipstick imprints are used to trap Tom Kennedy, ace defective. This calls for a lipstick gag worked in this manner: Napkins are imprinted with a lipstick impression supposedly Glenda Farrell's and then spotted in drug stores and at soda fountains around town. Copy invites gals using the napkins to make their own impression and then bring napkin to theatre. The mark most closely resembling
Farrell's wins passes.
USE THESE DEALER TIE-UP
Glenda Farrell has been posed in a number of stills easily adaptable to local dealer tie-ups. Order complete set of six from Campaign Plan Editor for special
price of fifty cents.
Typewriter — GF Pub A Wardrobe trunk — GF Pub A 53
Fur cape — GF 603
129 Jewelry — GF 536
CLASSIFIED AD CONTEST
This copy set up in a display box appearing in local newspaper explains classified ad contest which has been successfully used by Sid Dannenberg:
"TORCHY BLANE ALWAYS GETS HER MAN! THE GAZETTE ALWAYS GETS RESULTS!"" Here's a chance for all Gazette readers to win theatre tickets. In today's classified sections are questions pertaining to the thrilling films in which Glenda Farrell has appeared as Torchy Blane, the sizzling female newspaper reporter, who always scoops her colleagues. Contestants are merely required to identify the picture suggested by the prompting question buried in an ad in the classified pages. Test your memory and be one of the lucky ticket winners.
STILLS
Coiffure — GF 672 Fishing togs — GF-A 10
Three Low Cost Lobby Displays from Posters
Don't overlook these cutout possibilities in planning your displays. Shown below are three suggestions.
Barton MacLane's hands move up and down in this animated display cut out from 6-sheet. Shafts (A) and (B) are attached to disc by means of a loose swivel. Disc revolves moving arms attached to (C).
Real rope used to replace drawing gives this one sheet attention-getting effect.
Three sheet cut out as above with a still board alongside makes attractive lobby standee at small expense.
Country of origin U.S. A. Copyright 1938 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers.