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Six Pre-Tested “°“Torchy’ Ideas
WE THINK YOU'LL FIND YOUR FAVORITE TORCHY BLANE STUNT IN THIS GROUP OF "RELIABLES."
1. Head of Glenda Farrell crashing through newspaper 4. Contact Torchy Blane Fan Club. Or start one.
front page for lobby display, with copy from the ads.
5. Story on the weaker sex in the police department, and 2. Snipes with copy reading ''Torchy Blane's Back Again"; in newspaper business, etc. illustrate with blowup of Glenda Farrell.
6. Award passes to lucky car registration owners. ''Torchy's 3. Invite town's newspaper gals to screening. Try to get got your number, here's your ticket to her newest adventure
statement for lobby and front display.
— 'Torchy Gets Her Man’ at the Strand Thursday."
Two Doggy Outdoor Stunts
PUT ON THE DOGS
Police dog plays an important part in film. That's your cue to conduct a "Mutt Dog Show" in cooperation with local paper and playground. Entries must be over 6 months old, clean and on a leash. Nothing else required of ‘em to compete for the prizes which consist of silver loving cups, ribbons, and bones.
SEND CONGRATS
From society columns of local paper cull list of newlyweds. Send them messages along following lines: "Congratulations! Now that you've got your man, learn how Torchy Gets HER Man. See ‘Torchy Gets Her Man' at the Strand Friday."
MVEA yy
\
GET STORY TIPS
Nearly everyone knows of a story that should be in the local paper yet never breaks. A contest could be worked up whereby anyone handing in a usable tip for a story gets a special "Torchy Blane Prize" of a pair
of guest tickets.
FOR STREET STUNT
Pretty gal with a police dog in tow goes ‘round town handing out heralds to onlookers. The dog wears a blanket with copy | inscribed: "Torchy gets her man with the aid of a gallant police dog. See how in the newest Torchy Blane adventure 'Torchy Gets Her Man’ at the Strand Theatre Thursday."
WINDOW PEEPHOLE Make use of that empty store
window in this manner. Cover entire window with powder or soap substance except for tiny peephole. Copy: "Look! Torchy Gets Her Man." Inside window are scene stills from picture plus
selling copy.
"SHE GOT HER MAN" CONTEST
N. Y. Daily News has had marked success with a ‘How He Proposed" column. Readers are invited to write letters telling how wives got their husbands to propose. Best letters win guest passes. Funny answers could be placed on display in lobby (with anonymous names of course). Idea can be adapted to your 'Torchy" campaign by calling it "How She Got Her Man Contest." Need we say more?
3’ Pages of ADS with Sales Punch 9
GAL PICTURE SNAPPER BALLY
Pretty gal tours town with camera taking pictures of men passersby. After "shooting" the man she hands him a herald with explanation on back: "Torchy Gets Her Man and if you're the lucky one, your photo will be on display in the lobby of the Strand Theatre tomorrow. Identification is all that is necessary to win guest tickets to see Torchy Blane's newest adventure — 'Torchy Gets Her Man’.