Trailin West (Warner Bros.) (1936)

““TRAILIN’ WEST” EXP LOME AT ON 16 LOW COST SELLING SLANTS Hold. A. Roping. Contest. Variety of Stunts for HONORING TOWN'S ‘OLD TIMER’ If you have an ‘Old Timer’ in town, why not dedicate picture to him, using his reminiscences to help put over your picture? Here are some ways of doing it: VIA RADIO Local radio station might go for entertainment program consisting of all ‘Old Time’ talent, of which the Old Timer himself would be the star. His tales would be about period around Civil War, in order to plug picture, which takes place during that war. STAGE BALLY Before your trailer, have old guy come out to recount an incident or two about pic ture, plugging playdate, etc. VETERAN'S INVITATION Using picture’s Civil War locale as an excuse, why not invite the veterans of the Civil War to be your guests? There certainly can’t be too many of ‘em, and newspaper might string along with you to the extent of throwing a little publicity your way. BALLY PLUG It your ‘Old Timer’ isn’t adverse to a little exploitation idea, you might dress him up in Civil War togs and let him stick around lobby interestin’ the younger folk with ambling anecdotes. NON-COST All of these items in your ‘Old Timer’ program will cost you relatively little or nothing. An old timer is not essential—in the event you haven’t one, you could dress someone up in antiquated disguise and pull the same stunts, with almost the same effect. . ’ Spotting Foran & Songs With Dick Foran known as the Singing Cowboy, you ought to do what you can toward spotting his songs with local bands. Songs in his new picture are unpublished, but you can get around it by reviving his older numbers, with announcer telling folks to be sure to hear him sing “Moonlight Valley” and ‘Drums of Glory’”’ in his latest film. In case you don't remember the names of any of his past hits, here are a couple that music store probably has in stock: ‘‘Moonlight on the Prairie,’ ‘“‘Covered Wagon Days,”’ and “Underneath a Western Sky.” Rant Your Lobby Ort You don’t have to spend big money on your display accessories. Under this new RENTAL. arrangement, you can now fill your complete requirements a in lobby and front i displays. Displays (i are available to you no matter where your theatre ‘is located and regardless of its size. And re—_— member — they are shinee to you early enough to make advance selling possible. Write for details to: AMERICAN DISPLAY CO., INC. 525 West 43rd Street, New York City Show (wil War Relica Since locale of pic is during Civil War, we thought you might be able to promote a sort of museum exhibit for lobby or window display. An antique shop in town may furnish your stuff, or you might be able to borrow from individual collectors. Exhibit would consist principally of oldtime muskets, powder horns, etc., surrounded by a couple of uniforms and battle flags. Gnuites. Jo Redheads Since Dick Foran and Paula Stone are both redheads, you ought to do something to honor the pair. We’d suggest offering ducats to first ten red-topped couples coming to theatre at opening. By advertising fact in advance, you might get enough carrot-tops at your door to cause quite a bit of excitement. Using Jon Gallon Hats A little in advance of your playdate, get ushers to capture as many ten-gallon hats as there are around town and have ‘em wear them around theatre. Another angle would be to set up a mirror in lobby and let customers see how they look as drug store cowboys. Jolling. Tho Youngsters Underliners on comic and kiddie pages ought to be worth their cost, because they're sure to reach most of the youngsters and they’re the ones to reach. Even. ae ae kids around town probably know nothing about roping, you shouldn't have much trouble getting ’em to line up in front of theatre and display their lariat throwing ability. Ducats go to those who can do fanciest or funniest tricks. Young Cowboys Parade Possibly a ‘“‘Cowboy Matinee’’ will persuade your younger patrons to don their chaps and spurs and parade to your theatre. Of course, you might have to tempt ‘em with ice cream and cake, but if you're a good promoter, it shouldn’t be hard on your energy. Grocery Stow Jw-Up If you have a few extra stills of Foran, we suggest tying-up with local grocery store for sales promotion. Copy plugs Foran’s health, telling folks it’s due to drinking a quart of milk a day. You might even tie up with some other food product. But remember that actual star endorsement is absolutely OUT. Kids' Cowboy. Contest If local riding academy is looking for a little extra business, they might want to do a little promotion with you in connection with your Dick Foran picture. This could be worked through a contest to find best kid cowboy in town. Stables give your contestants a special rate, and you get the plug. Foun (lub Gong Bg We may sound repetitious when we mention the Dick Foran Dude Ranch Club, but it’s been going over with such success that we want to pass on the news to you just in case you haven't already started one. Your procedure is as follows: 1. Announce formation of club—get the kids in your town interested and plug through paper if possible. 2. Issue inexpensive membership card: to members. * 3. Have meetings coincide with playing of your Dick Foran pictures. You'd be surprised at the number of kids who'll be interested in dude ranching. * Membership cards are available from Economy Novelty Co., 225 West 39th Street, New York City. Prices: $2.50 per M; 5M—$2.25 per M; 10M or more—$2 per M. A First National Picture @ Country of origin U. S. A. Copyright 1936 Vitagraph, Inc. Ali rights reserved. Copyright is waived to magazines and newspapers.