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Motherhood Is Serious
Business To Film Star
Joan Blondell Returns To Screen In ‘Traveling
Saleslady’ After Blessed Event
By JOAN BLONDELL
Star of the First National comedy ‘‘Traveling Saleslady,’’
which will open at the ......0. TRCAICe rs et
EING a screen star certainly has great advantages over
the gay nineties theatrical days—especially when the actress happens to be a mother!
I do not think I ever quite appreciated this until 1 re
turned to the First National studios to make ‘‘ Traveling Sales
lady,’’ my first picture since I took time out, last Summer, for
a ‘‘blessed event.’’
A short drive to the studio in an ‘automobile, and Mrs. George Barnes, the mother of Norman Scott Barnes, becomes Joan Blondell. An hour later, Joan Blondell becomes “Angela Twitchell,” a very live young woman who sells “Cocktail Toothpaste” and wins the love of Bill Gargan from Glenda Farrell, so often my accomplice in conniving, or rival in love, on the sereen.
Three Job Women
Both Glenda and I are mothers, but she has had several years more experience in that role than I have had. Both of us were the children of stage players, and we know what our mothers went through trying to “raise” us while trouping, which meant constant traveling, three to five stage appearances a day, with a hotel room their only homes.
They, however, took their motherhood for granted—and so
did the public. Their domestic life was their own—to the publie they were members of that mysterious but interesting caste —traveling players. Glenda Farrel, in reality, is as unlike her usual vamp roles as possible. She is one of the most domesticated people I know. I too, am rather domesticated, like my own mother. And like her, I hope to be a success in my greatest role—that of being a mother to my own baby.
I said “role’ and meant it— for the mother never stops “acting.” She must be all things, and everything, to her child— and to her husband. No matter how afraid she may be, she must appear brave; no matter how serious her own problems, they must be set aside when a tiny boy needs consolation or comfort, or someone with whom to play.
So I now have three jobs—
FEATURE STORIES
one is being a wife; the second is being a mother; the third is being an actress. And each of those jobs calls for the best that is in any woman.
All three jobs, to be well done,
that of her child. That’s only the beginning.
All women “day dream” about their children. Of course I do. That’s half the fun of being a mother—living in anticipation of
Not only is she a charming actress but since the arrival of her baby son, it is apparent that Joan Blondell makes a charming
mother as well.
Her new picture, ‘Traveling Saleslady,’ is current
Ot TNO a Theatre and provides Joan with her most vivacious role to date.
Mat No. 9—20c
eall for good health. So the woman who wants a double career, in the home and on the screen, must guard her own health as carefully as she does
SOMETHING TO SAY ABOUT OUR SHORTS. MR. DARST?
“Pee Nothing To Say About Vitaphone Shorts — Except That They’re All Good!”
replies J. C. Darst, Dante Theatre, Dante, Va.
... And here are a couple of good suggestions for your shorts to go with this picture.
OLGA BACLANOVA SINGING SILHOUETTE.” “Broadway Brevity,” (20 minutes). The international star in a musical comedy of novel surprises.
“I HAVEN’T GOT A HAT,” “Merrie Melodie,” (7 minutes). cartoon characters sing and entertain in this full color short. No.
9805. 2
in “THE
No. 9130
Cute
MORTON DOWNEY in “CASTLE OF DREAMS,” “Broadway Brevity,” (20 minutes). millions in a two reel short of dance ensembles and song. No. 9129
Radio idol of
“THE MORMON TRAIL,” ‘See America First,” (10 minutes). The opening of the Utah country and the drive West are depicted in this
short by E. M. Newman with dialogue by John B. Kennedy. No.
9508
“EGGS MARK THE SPOT” with LEE SIMS & ILOMAY BAILEY, 3X
SISTERS, RAMONA and others, “Pepper Pot,” (11 minutes). Big name radio stars in a reel of music
and comedy. No. 9618
“BUDDY’S THEATRE,” Tunes,” (7 minutes). Buddy turns movie impresario in this cartoon
“Looney
hit. No. 9704
A COMPLETE PROGRAM OF SHORTS FOR EVERY FEATURE... By Vitaphone
the joy the child will bring to her. My dreams haven’t taken tangible form. The individuality of the child must be considered. But George and I have long sinee
This is Joan’s first film. since having had her baby. We think you'll win a lot of extra
woman interest with the mat and feature on this page. If you prefer a still to the mat order No. B Pub A 571.
started saving for our baby— for his education and start in life.
He’s a healthy, happy, normal baby and he has started life with the greatest advantage any child can have—healthy parents who not only love, but respect, each other. That means more than most people realize.
A Happy Home
He will know no family bickering, nagging or squabbling in his sensitive years. But he’ll have to work. His father, who is a prodigious worker himself, will not tolerate slipshod habits, and I’m not exactly a loafer myself.
So now I’m back at work; it will be quite a number of years before I have to stop playing young woman roles. And Tm quite sure that the public, when they see me portray either a vixen of the streets as I may be called upon to do, or the square shooting, clever female drummer in “Traveling Saleslady” won’t forget that when Mrs. George Barnes enters the studio she becomes Joan Blondell, and Joan Blondel! makes her screen character what ever the script may demand. And I hope you continue to like it.
Gargan Says *‘Traveling Saleslady’’ Cost Him Job
Lead In Picture Of That Title Thinks Women Win Sales By Coquetry
F William Gargan, who has the romantic lead opposite
Joan Blondell in the First National film, ‘‘Traveling
Saleslady,’’ now showing at the .........000000.000... Theatre, had had a hand in drawing up NRA eodes, he would have done his best to outlaw traveling saleswomen.
The reason? ‘‘Unfair competition,
’? answers the Warner
Bros. featured player emphatically.
Before coming out flat-footedly against traveling sales-women, Gargan realized his stand might lose him part of his feminine following.
‘¢Well, look here,’’ Gargan said, ‘‘women in the selling business have no conception of business ethics. This picture ‘Traveling Saleslady,’ proves my point.
‘‘Joan Blondell, as a traveling saleswoman, beats me at my own game—she does it only by being unethical. ’’
Gargan, who once sold salad oil in New York and should know whereof he speaks, continues:
‘‘T am against traveling saleswomen decidedly. This practice is unfair to the male sex because of the wiles of women.’’
Gargan recalled that while selling salad oil he ran into competition with a beautiful woman.
‘¢And was she an eye-full!’’ he further recalled. ‘‘Do you know what she did to my _ business? Well, my sales dropped off until I lost my job.’’
Miss Blondell doesn’t agree with him in the slightest. However, she has not entered into any arguments with him, figuring that as long as he maintains his present attitude, he will give a better performance.
The picture marks Miss Blondell’s return to the sereen since the birth of her baby, Norman
(
Seott Barnes.
Miss Blondell is the traveling saleslady in the picture who nearly puts Gargan out of business.
Wanna Buy?
And Joan Blondell will sell! She’s featured with Glenda Farrell. in the First National hit, “Traveling Saleslady,” now current at the ................ Theatre.
Mat No. 7—10c
Page Nine