Truth About Youth (Warner Bros.) (1930)

Mr. Showman:— N “The Truth About Youth” you have a story that is as sensational as its title—one that you can go out and ballyhoo to the limit. It should be played up for all that it’s worth in circus fashion. On this page you will find practical and helpful suggestions to help you smash it acri9ss. EARLE 14th St. and Euclid Ave. How Can A Girl Know When She Gets The WRONG Answer To A Here is a sure means of getting your message on “Truth About Youth” across. Copy is furnished here for a plain sealed envelope in which to enclose the regular imprinted herald on this picture. No matter who is handed one of these curiosity arousing envelopes, that person is bound to investigate its mysterious significance. Look inside for the real TRU TH About YOUTH Helbros Watch Tie-Up We have called attention many times to the big national tieup with Helbros Watch Company. They have made up a beautiful LORETTA YOUNG MODEL wristwatch that is in great demand from coast to coast. There is a Helbros dealer in practically every town and you have an opportunity to put over a corking exploitation feature in connection with this tieup. Write to Mr. Samuel J. Baril, Helbros Watch Company, 48 West 48th Street, New York, and he will put you.in touch with their dealer in your territory. Full campaign material will also be mailed you and a proposition outlined whereby you can cash in on a live-wire co-operative stunt. lot The Real Lowdown On “It” The TRU TH ABOUT OEWS WARFIELD Namen LA LE EES LM Lal Se LK SESS COAST THSATRES a Cut No. 6 Cut 20¢ Mat sc The _ real truth — the kind __ that careless parents would never suspect. LORETTA YOUNG CONWAY TEARLE DAVID MANNERS A FIRST NATIONAL & VITAPHONE PICTURE Page Six Maiden’s Prayer? 8) utdoc yr alate ty Billing The Picture The Whole Country Is Discussing TRUTH ABOUT YOUTH Cut No. 18 Cut 60¢ Mat 15¢ The title of this picture is worthy of enlarged outdoor billing. Special teaser snipes ancl regular First National accessories. will do the trick. Enlarge your otitdoor appopriation and step out. Cooper ative Newspziper Ads the with Arrange solicitor of your: newspaper to round up local merchants in a cooperative newspaper advertising campaign under the fol advertising most progressive CATCHLINES HEN Love calls, Youth Listens! Lobby Display lowing heading: Work in plenty of sensational copy Copy is furnished for a teaser in your lobby decorations. Use the marquee staccatos listed on _ this page. The copy angle of your lobby A PAGE OF BARGAINS FOR THE YOUTH OF DETROIT. billing that to be genuinely effec tive should be inaugurated a week ORBIDDEN fruit _—_siis sweetest in the springtime of life! decoration is equally important as the illustrative scheme on this picture. in advance of the showing of the picture. In advance of the picture Every shop that caters to the youth of your eit37 is a cooperative prospect. You cari use photographs of the stars in the ads of your local | merchants provided’ you keep away from direct endorsements. post a one-sheet or a ‘half-sheet snipe with the following copy: wh youth but knew— if age but could!’ gS ace RE... truth about uth! Fetes Mr. Showman OVE that is blind may yet see the way to Happiness! I would like you to see the trailer on “The Truth About On the day of your opening post the following snipe: OUTH and Age — can Youth,”’ because I The sri is the twain meet in Love? a e know it will sell you STRAND onthe picture’s merAll This Week HE neppiest days of life pots . “when we were its just as it sold me iwentp-onel! and will sell the pub lic! S SAENGER’S ERE youthful lips made i | Wg liR AN for the kisses of mid If I were a theatre dle age? owner, I would ae : double the running Bombshell Drama! . eset eee : mornt ° time of the trailer on Dares To Tell this picture. There’s All — The Real BREATH of | spring-|/ time from the days ‘when we were. twenty1 plenty of real money in “The Truth About Youth” and the trailer will help you get every penny out of it! Yours for showmanship First Nationalite one ——_—__ PICTURE that will call back your golden days! Flirting today and regretting tomorrow! Youth having its fling — and what a fling! The real TRUTH ABOUT YOUTH Marquee Stacattos What is The REAL oie About Youth? * * Is Our Younger Generation Too Wild? * * * * Tells All About The Younger Genwith eration! in town that| CONWAY TEARLE Whoopee! Laughter: — ana} DAVID MANNERS Every merchant DAVID MANNERS A First National & Vitaphone Picture Plenty Tears! * * A Bombshell! Dares To Tell All! * ok * Lowdown ‘CONWAY TEARLE Cut No. 17 Cut 20c Mat 5c A FIRST NATIONAL & VITAPHONE PICTURE | caters to the youth of the city is *% a prospect for a window tieup. Beauty parlors, dress shops, men’s shops, shoe stores, department stores should be thoroughly canvassed. Real Youth! On Flaming Cut No. 1 Cut 20¢ Mat 5¢