Truth About Youth (Warner Bros.) (1930)

Ads, Stunts, Ballys, Tie-ups That iNeed ____ Only Your Siaiedne To Prove Successful Jantzen Newspaper ; Tie-Up Contest The tieup arranged between the Jantzen Knitting Mills and First National Pictures is one of the greatest exploitation aids ever offered to exhibitors. Its scope is far more comprehensive and far-reaching than any similar cooperative plan ever attempted. The Jantzen Knitting Mills have over ten thousand retailers in the United States. These dealers are all acquainted with this wonderful tieup feature and stand by ready to fall in line with the co-operative campaigns. which have been earefully prepared and consummated. Every one of these dealérs have received from Jantzen a complete tieup campaign book which outlines the many cooperative possibilities, illustrations of all tieup accessories, copy for newspaper ads and order blank for the many additional exploitation aids available. Every Jantzen dealer has been supplied with special tie-up accessories, some of which are illustrated in this section. Plus this effective window display material. the Jantzen people have prepared euts and mats, one and two columns, which you ean get free of charge through their local dealers or by writing direct to SALES PROMOTION MANAGER, JANTZEN KNITTING MILLS, PORTLAND; OREGON. A National newspaper campaign will blanket the country with Loretta: Young bathing suit advertising, besides the big National schedule of high-powered ads tying in Loretta Young which will break in the Saturday Evening Post, Cosmopolitan, Vogue and Liberty. The Jantzen people also offer free to exhibitors the attractive 24-sheet Jantzen bathing girl~stand and which allows. space for imprint of LORETTA: YOUNG WEARS ONE. SEE HER AT THE (theatre and date). A wise newspaper promotion man will realize the circulation building results of a contest entitled “What is the truth about youth?” “Younger generation copy” has been filling newspaper columns ever since “Flaming Youth” startled the public. Here is a great chance to settle the question ‘once and for all through a contest of this nature. If you go into this contest, build it up as big as. you can—plant it well in advance of your playdate—and offer prizes that are really important. The merchants that. tieup with you in the cooperative newspaper ad suggested above will. undoubtedly be glad to offer additional prizes to the winners of the contest. Select the judges from the most prominent men in town. Bank Tie-up If you play “The Truth About Youth” during the Christmas season get together with your local bank and arrange to cooperate with the management on their Christmas Club. The Christmas Club of all banks is usually aimed at the youth of the city and you can*be of mutual assistance to each other along these lines. Street Ballyhoo As a street ballyhoo, send. out an inquiring reporter equipped with a camera. It is his duty to stop ten or fifteen ‘people each day and ask them “What is the truth about youth?” Their answers should be reproduced together with their photographs in the lobby of your|]}theatre and also presented to the editor of your local newspapers. This stunt not only attracts wide attention on the street but is one of the best lobby attractions that you can create. Use your screen to tell your patrons to. watch for the inquiring reporter! | POST CARD CAMPAIGN Copy is furnished for post cards that should be sent to every person on your mailing list. People receiving these cards feel that you are paying them a subtle compliment, since it is a personal solicitation and the favorable‘ impression created is far greater than any other means of advertising. Loretta Young _ isthe Jantzen Girl for 1931 Dear Patron — The argument for and against our younger generation can all be decided next week at the Strand Theatre. For we will show one of the most startling answers to all questions about Modern youth with “The Truth About Youth,” A First National Vitaphone Picture with Loretta Young, Conway Tearle and David Manners, youthful hero of ‘“Journey’s End.” We trust you will be on hand to be genuinely entertained—and maybe startled. Yours very sincerely With LORETTA YOUNG David Manners — Conway Tearle Cut No. 15 Cut goc Met roc The Truth on our younger gineration .. .at work... at play . . .in love! Gambling with the future. Forgetting the past! Burning up the present on a wave of wild aban don. Strong! Vibrant! Dramatic! It dares to be frank! the sense.tional young girl who loses her beau girl who Iinew all about TRUTH LORETTA YOUNG brings you. this startling drama as her gre atest screen triumph. She's at he:r thrilling best as the “Flaming Youth’’ of the talkies. star to a men. Cut No. 8 Cut 60c Mat 15¢ aboA LOUTH Support ied by CONWAY TEARLE anc | DAVID NIANNERS Wonder-Boy of Journey’s End A FIRST NATIONAL & VITAPHONE PICTURE When We Were 21 “The Truth About Youth,” next attraction at the ......... Theatre is based on the story by Henry Es mond entitled “When We. Were Twenty One.” In the cast are Loretta Young, Conway Tearle, David Manners, Myrna Loy and J. Farrell MacDonald. It is a First National and Vitaphone picture that tells an unusual story about the youth of today. William A. Seiter directed. With Youth, About Youth Next week’s attraction at the Theatre is titled “The Truth About Youth.” It is a story of our younger generation and First National Pictures, the producers, say it is different from any similar story that has ever been screened. With such youthful stars er as Loretta Young, who is still in her| teens and David Manners, who is in his early twenties, in the cast it seems “The Truth About Youth” has been ably and tactfully cast. The elder element of the picture is capably taken care of by Conway Tearle, J. Farrell MacDonald and Myrtle Stedman. In other roles are Yola D’Avril, Myrna Loy and Ray Hallor. Vamp, Vam p, Vamp! Almost invariably, movie producers in need of a beautiful, seductive looking girl fior a vamp role, eall on Myrna Loy. She is probably the most famous vamp of Hollywood, yet in realit y she is anything but that. She has another vampire role in “The Truth . About Youth” in which Loretta Your :g is starred. It is current at the . Theatre. A Real Old-Timer If you want to know intimate facts about stage or screen personalities, ask J. Farrell MacDonald. For “Mac” not only was there when stage history was being made, but has an uncanny memory to remember them with. He is appearing at the Theatre this week in “The Truth About Youth” in which Loretta Young is starred. The “Flaming Youth” of the Talkies STRAND with LORETTA YOUNG CONIWAY TEARLE — DAVID MANNERS — NOW Cut Ne. 24 Cut 40c Mat rec Page Seven