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TEASER ADS SPARK YOUR STAR BUILD-UP
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This is the way to whip up lots of extra interest in those "Two Guys From Milwaukee" and those "love-emAll four ads on one mat. Order and-hold-'em" gals. Use these small-space ads singly in newspapers in advance of regular display campaign or “660 Teaser Ad Mat 301X” from place them run-of-paper on the same day with slug lines directing attention to your big ad on movie page. For Warners’ Campaign Plan Editor, extra values, make blow-ups direct from pressbook for lobby display; reprint in your program or as separate 321 West 44th St., N. Y. 18, N. Y.
giveaway cards for street and lobby.
CONTEST: DEP’T STORE SEEKS : STUNT: KEYS TO THE CITY “TWO GIRLS FROM MILWAUKEE” FOR ALL FROM MILWAUKEE
Ask the Mayor to proclaim that all "guys from Milwaukee" visiting your
As an advance promotion for the world premiere at Milwaukee, the Warner city's hotels shall be named honorary citizens of your city during the run of
Wieaha na sed s re Me tran “Wiivaukae"™ Content sponsored by the city's hotels shall be named honorary citizens of your city during your run.
Gimbel's Department Store. Store's newspaper ads invited contestants who
resemble Joan Leslie and Janis Paige to submit their pictures. After judges By proclamation of the Mayor be it known that
select winners, arrange to have them escorted to your opening by two war Tt tert ttt tees tia ant Biaiiti ee a+ 0: 2 Pe of our fellow city of Milwaukee, Wisconsin, is an
heroes to be named by local Veterans’ organization post. Also arrange for HONORARY CITIZEN OF (CITY) in tribute to those newspaper coverage of the search for those "two girls" . . . and follow “TWO GUYS FROM MILWAUKEE”
Dennis Morgan and Jack Carson
through with gifts for the gals, radio interviews and free calls to the Mayor dow arb daeiiecom the nercestok Mie taien Wiese
of Milwaukee, if this can be arranged beforehand.
HERE’S A NOVEL NEWSPAPER FEATU RE: It sells your title Order “660 Feature Mat 502X”
with the lowdown on an intriguing new dance step, specially posed by Joan Leslie and George Zoritch, famous from Warners’ Campaign Plan Eddancer. Swell for your newspapers or for reprinting on locally-prepared posters for dance schools, ballrooms itor, 321 W. 44th St., N.Y. 18, N.Y.
and store windows.
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Now hold her tig
<< Janis puts-tog B—knge, out.’
— ht. 'W afex?dance: director LeRoy Prinz, sensing that the dancing public is Warner Bros.’ frolicking romantic comedy which stars Dennis Morgan and ready for=-and-éiititled to—a rest after these years of frantic jitterbugging, Jack Carson and features Joan Leslie, Janis Paige and S. K. Sakall. has -<created ““EGe*Mil-Walk-Ee,” a jaunty promenade in rhythm that is George Zoritch, famed dancer who appears in Warners’ “Night and Day,” . . designed'to. keep bled pressures nearer to normal. and lovely Janis Paige demonstrate “The Mil-Walk-Ee” in the above
This ballr-aom aiboyation was inspired by “Two Guys From Milwaukee,” —_ photographs.