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Here They Are! The 7 Song Smashes!!
TIE THEM IN IMPORTANTLY! SEE YOUR DISC JOCKEY! SEE YOUR DEALER!
Now! Now!!
EVERY DAY | LOVE YOU JUST A LITTLE BIT MORE HANKERIN' e | DON'T CARE IF IT RAINS ALL NIGHT THERE'S MUSIC IN THE LAND e | NEVER MET A TEXAN AT THE RODEO e | WANNA BE A COWBOY IN THE MOVIES
GORDON MACRAE GUY LOMBARDO JOHNNIE JOHNSTON TEX BENEKE
ART MOONEY BEATRICE KAY MINDY CARSON HAL McINTYRE
DICK HAYMES
JO STAFFORD HARRY JAMES BLUE BARRON KORN KOBBLERS ART KASSEL JOHNNY MERCER VAUGHN MONROE
Records By All These
Top Names
They’ re i S 2 Leading Every Song Parade!!
Capitol — Columbia — Decca — Mercury — Musicraft — MGM — Victor
ONSTAGE—Here's switch on the "Stop the Music" idea: Disc jockey brings his show to your house one week before opening. Five patrons every evening (chosen by ticket number) are called onstage to participate in a "Name the Song” stunt. Orchestra or phonograph plays popular tunes with mystery gong sounding as cue for music to stop. Then patron identifies song just played. Songs from film are plugged throughout the show — one is held out to be used as ihe "mystery" song.
LOBBY NOTES—Large cut-outs in shape of musical notes (prepared by staff artist) make great background for lobby displays of scenes, star photos and copy. See also retouched Ad Art, page 14.
SIDEWALK SERENADE—Hook up phonograph to P.A. system; loudspeaker plays tunes out front.
MERCHANDISING—Merchant Tie-ins suggested by
individual song titles:
“1 DON’T CARE IF IT RAINS ALL NIGHT” With My New Rainy Weather Outfit from Tir
man's Dept. Store
“EVERY DAY I LOVE YOU Just A Little Bit More''—theme for jewelry (wedding, engagement rings) display! “HANKERIN’ ” With my new ranch togs from For a New Frigidaire? Karsch's “I WANNA BE A Come to Garfield's COWBOY In The Movies"
ILL
im
HOW TO MOUNT. Hold onto pommel and leap before you look. Next, open your eyes. If you’re sitting astride his back, you’ve mounted,
8
“HOW TO RIDE A BRONC!
By Jack Carson
HOW TO START With broncs this is often unnecessary, sometimes even not advisable. Try speaking to him gently, like another horse.
It’s a Plant! It’s a Lobby Blowup!
HORSE. HOW TO STAY ON. This commands all one’s resources. “Grab leather” with both hands firmly. For extra measure of safety, take lead line in teeth,
“Bronco-bustin’? Heck, taint nothin’ but horseplay, pardner, says “Callous(ed)” Jack Carson whose own skill in the saddle came to light during filming of “Two Guys From Texas”, Warner Bros. forthcoming Technicolor production.
ORDER MAT No. 679-501 X
V4
”?
BUT WAIT, WHAT’S THIS? Could it be that our
bronco-bustin’ Jack Carson has been kidding us all along? Why, the tenderfoot! Masquerading as the Peerless Pride of the Prairies, is he? Hmmph! That brone’s as stuffed as a Christmas goose! ©